All Adidas articles – Page 30
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ArticleOpinion: Amazon and other marketplaces may be in for a reckoning over illegal sales
Why the sale of illegal products through online platforms could become a problem for Amazon and other marketplaces – and why the widespread circumvention of EU competition law may soon be over
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Article
China grows again for Adidas
Adidas reports that its overall business in Greater China turned positive in May, as compared to a year earlier, leading it to predict more or less flat revenues in the region during the second quarter ending on June 30. The region represents about one-quarter of the Adidas Group’s total turnover ...
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News briefs
Adidas teams up with Allbirds
Adidas announced today a collaboration with Allbirds, the well-known American brand of sustainable footwear, to develop the sport performance shoe with the lowest-ever carbon footprint. The project will involve exploring recyclable material resources as well as the use of renewable energies in manufacturing and transportation. Adidas says the project is ...
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News briefs
Adidas launches reusable face mask
Adidas has launched its own washable face mask to help consumers battle the coronavirus pandemic. It is called Face Cover and is made from a soft and breathable material, using a minimum of 40 percent recycled content. Face Cover is not a medically graded mask nor a Personal Protective Equipment, ...
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Short stops
Marketing
+++ Nike has entered into a multi-year partnership with the University of Indianapolis, through BSN Sports, that makes Nike the exclusive outfitter for 22 sports teams of the university, effective July 1st +++ Under Armour is partnering with BSN Sports on a new five-year deal that makes the brand the ...
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News briefs
Maynards to auction two Adidas pilot production facilities
Maynards Europe, the global liquidation and auction specialist, working in conjunction with U.S.-based Heritage Global Partners, are to sell the entire manufacturing equipment of two unique production lines established by Adidas. The facilities were previously a part of a pilot flexible-design manufacturing project, called Speedfactory, for small runs of custom-designed ...
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News briefs
Adidas pairs Covid-19 donations to exercise tracking apps
Adidas is launching the #HomeTeamHero Challenge to support the Covid-19 pandemic’s essential workers. For every hour of app-tracked exercise from May 29 to June 7 Adidas will donate $1 to the Covid-19 Solidarity Response Fund of the World Health Organization (WHO). The objective is to reach one million hours. The ...
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News briefs
Kelme to replace Adidas as Watford’s kit sponsor
Kelme has signed a £10 million (€11.3m-$12.3m) kit deal with Watford, a professional football club that competes in the English Premier League. The news was first unveiled by The Athletic on May 10. The new four-year deal with the Spanish sports brand will replace the current contract with Adidas, which ...
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News briefs
Arc’teryx places a creative Adidas veteran in a top new position
Katie Becker has joined Arc’teryx Equipment as the Canadian outdoor brand’s first vice president in charge of creative operations. Becker comes from Adidas, where she had worked for 12 years, most recently as senior global design director. Prior to that, she held various design positions at Merrell, Helly Hansen and ...
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ArticleAdidas fell by 19% in Q1, sees Q2 down by over 40%
The Adidas Group reported today a sharp drop in profit margins on a 19.2 percent decline in sales for the first quarter, due to the coronavirus outbreak, but warned that the second quarter will be worse. With more of its store base still closed right now, the management is expecting ...
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Article
Adidas may forego government aid
The Adidas Group said ten days ago that the German government had approved in principle its request to contribute to a €3 billion syndicated revolving credit facility through its state-owned bank, KfW, to help the company weather the Covid-19 crisis. In return, Adidas would not pay dividends for the duration ...
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News briefs
Amazon wants to name the Tottenham stadium
Amazon is emerging as a contender to become the main sponsor of Tottenham’s new stadium, according to reports in the Daily Mail. The British newspaper also indicates, however, that any agreement for the naming rights of the stadium is far from complete, especially in consideration of the general uncertainty caused ...
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News briefs
Amazon’s VP for the EU steps down
Roy Perticucci has stepped down as vice president of Amazon’s European operations, responsible for 12 member countries of the European Union. Based in Luxembourg, he was hired for the job in 2013, having held executive posts at Unieuro, Dixons Stores Group, Ground Control, Dixon Stores, Unieuro and Ahold. The reasons ...
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News briefs
Adidas partners with Carbon to make face shields
As we reported at the time, Adidas began working in 2017 with an American 3D-printing start-up called Carbon to produce midsoles for the Futurecraft 4D model with a proprietary technique called Digital Light Synthesis (DLS). Now, to help with the Covid-19 pandemic, the two companies are using the same technique ...
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News briefs
Adidas’ Covid-19 auction raises over 100k
A 10-day auction launched by Adidas France and called “Athlètes et Solidaires” – which translates roughly to “Athletes Pitching In” – came to close on April 14, having raised a total of €107,730 for the Hospitals of Paris - Hospitals of France Foundation to help deal with the Covid-19 pandemic. ...
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Article
Puma will hold a virtual AGM, Adidas will pay rent
Puma announced on April 3 that it was suspending the payment of its dividend for this year. Unlike Adidas, which has decided to postpone its own AGM to a still undefined date, the Wild Cat has decided to stick to the previously scheduled date of May 7, but it will ...
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ArticleHow the industry is reacting to the Coronavirus
(Updated on March 27, early morning time) We have been making use of our new SGI Europe and Outdoor Industry Compass websites to give you a constant flow of new information on what the industry is doing about the spreading Covid-19 pandemic in a dedicated “Corona Ticker.” We feel that ...
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News briefs
Amazon will sell C9 Champion globally
Champion’s more affordable C9 Champion line will be available for the first time globally through a dedicated store on the marketplace of Amazon, which has agreed to take the place of the American Target chain of mass market stores. The line sold on Amazon, which reached annual sales of about ...
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ArticleAdidas posts strong results, but warns about coronavirus impact
The year 2019 was a pretty good one for the Adidas Group. On March 11, the company reported revenue gains in all the regions, with Europe returning to growth, and strong increases in direct-to-consumer sales, while profit margins improved. However, the share price tumbled by about 10 percent as the ...
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News briefs
Adidas changes its practices in Spain
Adidas has avoided a fine from the Spain’s National Commission for Markets and Competition (CNMC) in exchange for voluntary changes to its franchising policy. The commission opened an inquiry after a franchisee in Spain accused the company of anti-competitive practices in November 2018. In essence, Adidas had different contracts in ...
