All Adidas articles – Page 31
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ArticleCoronavirus depresses Adidas’ and others’ sales in China
COVID-19 or the novel cronavirus, as the virus is now named, has already infected more than 79,000 people in 30 countries around the world, according to the World Health Organization, but it remains largely concentrated in China. While it has been expanding at a slower rate recently in the country, ...
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News briefs
JD celebrates the Superstar with Adidas
JD Sports Fashion, the U.K.-based retailer, and Kano, the British rapper, are helping Adidas to celebrate the 50th anniversary of its Superstar shoe. Their collaboration, called “3 Bar Superstar,” amounts to a talent search. This February, a mobile recording booth has been stopping at three malls in the U.K. – ...
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News briefs
Coronavirus depresses Adidas’ sales in China
Updating investors on the effects of the coronavirus on its business, Adidas said that it performed well in China during the first three weeks of 2020 but has since suffered a decline of about 85 percent as compared to the same period of last year. A number of the German ...
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News briefs
Bertelsmann’s CEO is slated to be Adidas’ new chairman
The supervisory board of the Adidas Group has recommended the election of Thomas Rabe, who has been the chairman and chief executive of Bertelsmann since 2012, as its new chairman at the company’s annual meeting on May 9. Bertelsmann is a global German media, education and service group whose Ebitda ...
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News briefs
H&M wins court fight against Adidas
H&M, which is moving more strongly into men’s activewear, has won a long-standing case against Adidas at the Court of Appeal in The Hague, which has ruled that the dual stripe design on its apparel didn’t infringe on Adidas’ three-stripe trademark. The court has also found that the proportions of ...
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News briefs
Adidas will sponsor Leeds
Adidas will replace Kappa in the 2020/2021 season as the kit sponsor of Leeds United. The deal with Kappa was set to expire at the end of this season. It will be the first time that Leeds wears Adidas. Leeds’ kit was previously supplied by Nike, Umbro, Admiral, Asics, Puma, ...
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News briefs
New action by Adidas for the environment
Adidas has announced a new milestone for 2020, as more than 50 percent of the polyester used in its products will come from recycled plastic waste, said the company. This means that the sportswear giant will be on track to meet its goal of using only recycled polyester in all ...
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ArticleThe green bona fides of Adidas
This year, for the first time, more than half of the polyester in Adidas products will derive from recycled plastic waste. If things stay on track, moreover, by 2024 Adidas will be using recycled polyester exclusively whenever it is applicable. Adidas has been working on a number of other sustainability ...
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News briefs
Andreas Heep leaves Adidas
Andreas Heep, senior director of sales for fashion products in Central Europe at Adidas, has left the company at his own request, after working there for 22 years. He is said to want to follow new projects in the future. His successor is Philip Clas, who has been with the ...
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OpinionWhy 2020 could be the year Amazon becomes unstoppable
From infiltrating the pharma business to owning the internet, the Amazon juggernaut will be flexing its muscle with broad implications.
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ArticleAdidas launches a skiwear line
Confirming a report in Süddeutsche Zeitung, Adidas says it is planning to enter the snow sports market with a line of winter sports apparel for cross-country and alpine skiing, ski touring and snowboarding for the autumn/winter 2020/21 season. It will be launched under its growing sub-brand for outdoor products, Adidas ...
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ArticleNike and Adidas trigger distinct emotions
In an interesting exercise, CMDsport has pitted the top two sports brands against each other in a survey of 5,491 Spaniards who read its publications. At stake were the “emotions” that these brands inspire. The Spanish trade paper developed a list of 34 such emotions or perceptions and asked participants ...
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News briefs
Adidas has announced the start of the third tranche of...
Adidas has announced the start of the third tranche of its multi-year share buyback program, which calls for the purchase of up to €3.0 billion worth of its own shares between March 2018 and May 2021. It is planning to purchase own shares worth up to €1.0 billion in 2020. ...
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News briefs
Adidas has reached a negotiated settlement with Rick Pitino, the...
Adidas has reached a negotiated settlement with Rick Pitino, the former coach of Louisville University’s basketball team who was fired in 2017 over a bribery scandal, ESPN has reported. Pitino claimed to have no knowledge of a deal under which James Gatto, a former sports marketing executive of Adidas, and ...
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News briefs
Adidas has launched new laceless footwear for tennis players. The...
Adidas has launched new laceless footwear for tennis players. The new Stycon shoe, whose silhouette does not look like the typical tennis sneaker, is said to offer optimized comfort for wearers thanks to improved fit and control. The shoe has no shoelaces and a knit collar, designed to naturally expand ...
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News briefs
Adidas has launched a range in collaboration with Pokémon Company...
Adidas has launched a range in collaboration with Pokémon Company for the new year, according to Hypebeast. The range comprises tracksuits, T-shirts, shorts and footwear for youth and adults, marked with graphics inspired by the visuals of the early Pokémon video games. Patterns of pixels are used to create colors, ...
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Short stops
Adidas Golf has signed up Daniel Berger to a multi-year...
Adidas Golf has signed up Daniel Berger to a multi-year contract for apparel, footwear, headwear and other accessories
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Short stops
Adidas Golf is sponsoring two identical 18-year-old Danish twins, Rasmus...
Adidas Golf is sponsoring two identical 18-year-old Danish twins, Rasmus and Nicolai Højgaard, who have won several trophies and who will wear the brand's golf apparel, footwear and accessories
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News briefs
The Adidas Group announced the completion of the second tranche...
The Adidas Group announced the completion of the second tranche of a €3.0 billion share buyback program initiated in March 2018 and running through May 2021. It has purchased sofar €1.8 billion worth of its own stock and plans to buy up to €1.0 billion in 2020. In the second ...
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News briefs
Without confirming a report that the Adidas Group is phasing...
Without confirming a report that the Adidas Group is phasing out 500 jobs in Europe, a spokesman said that it is adapting its organizational structures and processes to become more efficient, looking also for new talent for its digital business. All in all, he indicated, the European staff will remain ...
