All Adidas articles – Page 27
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News briefs
Adidas grants a Corona bonus to all employees
Adidas has announced that it will give a Corona thank you bonus to all the members of its staff of about 60,000 employees around the world for Christmas. Regulations introduced by the German government will make the bonus free of taxes and social charges. The bonus will amount to up ...
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Sergio Ramos leaves Nike, probably for Adidas
The captain of the Real Madrid football club and the Spanish national football team, Sergio Ramos, has decided not to extend his 10-year deal with Nike. He has now posted a photo on Instagram of him wearing Adidas boots, leading to press speculations that he has signed up with the ...
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Adidas is a new founding partner of the Global Sports Week
Adidas has been announced as a new founding partner of the Global Sports Week (GSW) in Paris. The German sportswear giant joins the other founding partners of the event, which are the French Ministry of Sport, the French banking group BPCE, and EGG Events. The first edition of GSW Paris ...
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Article
Few sports brands in the Dow Jones Sustainability Index
Sustainability has become an increasingly important issue in the sporting goods sector. However, after being on the list for 20 consecutive years, Adidas is absent from this year’s Dow Jones Sustainability Index (DJSI). The annual DJSI, which has reached its 21st edition, assesses the sustainability performance of the largest 2,500 ...
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Adidas launches its first road cycling shoe since 2005
Evidently responding to the booming demand for cycling products, Adidas is releasing the Road Cycling Shoe, its first since the launch of the Adistar Road SL over 15 years ago. The upper of the Road Cycling Shoe is made from Primegreen, which the company claims to be a 100 percent ...
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Amazon launches its IP Accelerator in Europe
Amazon has launched its Intellectual Property Accelerator (IP Accelerator) in France, Germany, Italy, Spain, the Netherlands and the U.K. A version of it has been operational in the U.S. since 2019. The stated purpose is to connect small and medium-size enterprises (SMEs) with a “curated network” of European law firms ...
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Report: JP Morgan looking for Reebok’s new owner
Indicating that the sale of Reebok may only fetch around $1 billion for the Adidas Group, The New York Times reports that it has retained JP Morgan Chase to assist in the process. That would be a big discount on the $3.8 billion that Adidas had spent in 2006 to ...
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News briefs
Carla Murphy will lead Adidas Outdoor
In yet another important management change, Adidas has appointed Carla Murphy as general manager of its Adidas Outdoor business unit, starting on Dec. 14. She will assume one of the two roles of Tim Janaway, who has been with the Adidas group for more than 20 years, serving most recently ...
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Adidas partners with descendants of its founder
Adidas is going back to its family roots in striking a partnership with Legacy of Adi Dassler (Lead for short), an investment platform and a growth accelerator for sports-related start-ups launched in 2016 by four descendants of the late Adi Dassler, who founded Adidas in 1949. They are Horst, Klaus ...
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News briefsVicky Free will run Adidas’ global marketing operations
Adidas has appointed a new global marketing director, Vicky Free. She will take up the new role in the position of senior vice president at the company’s head office in Herzogenaurach on Jan. 4, reporting to Brian Grevy, executive board member of the group responsible for global brands. As Adidas ...
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Infographics & DataHow Adidas is driving channel shift to DTC
This chart shows the DTC-share of total net revenues in Q3 2020 vs Q3 2019. This chart can be downloaded as JPG, PNG or PDF.
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ArticleEU estimates that Amazon broke competition rules
The European Commission believes that Amazon violated competition rules by unfairly benefiting from non-public data on independent sellers who use its marketplace, it said in its preliminary findings from an antitrust investigation it has been conducting against the American e-commerce giant since last year. The European Union’s executive body added ...
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ArticleDigitalization helps Adidas to recover
The Adidas Group made a strong recovery in the third quarter, approaching a normalization of its business, thanks largely to a 51 percent boost in e-commerce, coupled with a more a selective distribution policy. Mentioning its close relations with JD Sports Fashion and Zalando as examples, down to inventory sharing, ...
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News briefs
Adidas releases a collection with F***ing Awesome
Adidas Skateboarding has released a collection with F***ing Awesome, a brand of gear and apparel for skaters. Designed by the skate brand’s co-founder, Jason Dill, the collection is described as a “dual-season apparel and footwear concept series.” Installment One – consisting of a Taekwondo outfit, coveralls, a jersey set, technical ...
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ArticleAmazon posts 37% higher sales, net profit triples
Amazon said that its sales in the third quarter grew by 37 percent to $96.1 billion. They were boosted by booming online transactions during the coronavirus crisis worldwide, which prevented or discouraged shoppers from purchasing in physical stores. Excluding a $691 million favorable impact from year-over-year changes in foreign exchange ...
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News briefs
Adidas tops ranking of culturally relevant brands in sport
The Fan Intelligence Index, a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan brand, the ...
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Article
New Amazon probe by the German Cartel Office
The German Cartel Office has reportedly opened yet another investigation into the practices of Amazon, this time looking into complaints that the giant e-tailer has entered into exclusive agreements with certain suppliers that prevent other retailers from selling certain branded products. As an example of this behavior, the German anti-trust ...
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Amazon starts ups in Sweden, with some glitches
Amazon’s dedicated platform for the Swedish market, Amazon.se is now live, but observers pointed to some embarassing bugs including translation mistakes, which resulted in some offensive or embarassing words used in product descriptions (e.g. valdakt instread of rapt for a plant), and picking the Argentinian flag instead of Sweden’s. Many ...
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News briefs
Adidas ranks high in Forbes’ ‘Best Employers’ list
The highest-ranking sports-related company on Forbes’ annual “World’s Best Employers” list this year was Adidas, at number 11, with Nike two slots behind. The next ones down were Puma (47), Decathlon (82), Under Armour (355), Foot Locker (482) and VF Corp. (505). The e-tailers that offer sporting goods for sale ...
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News briefs
AS Monaco launches its branded store on Amazon
AS Monaco, the football club that competes in France’s Ligue 1, has announced the launch of its official e-store on Amazon. The club portal will be available to customers in France as well as other European countries, including Italy, Spain, the U.K. and Germany. The agreement makes AS Monaco the ...
