All Adidas articles – Page 29
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Infographics & DataRanking - The top 10 athletic footwear brands
This exclusive chart shows the leading international footwear brands, including Nike, Adidas, Skechers, VF Corp., New Balance, Puma, Asics. Ranking by Revenue and by %-growth vs last year. This is exclusive data and analysis for Premium Members.
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AnalysisMarket Analysis: The global athletic shoe market
The global market for athletic footwear enjoyed solid growth of 6.7 percent at the wholesale level last year, reaching a level of $70.9 billion, according to an annual analysis by Sporting Goods Intelligence of the major sports brands’ performance in this segment. It would have risen a little more without ...
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News briefs
New chairman for Adidas
Thomas Rabe, 55, has been appointed as the new chairman of Adidas AG’s supervisory board. He succeeds the 76-year-old Igor Landau after 16 years in that position. Rabe became chief financial officer of Bertelsmann in 2006 and was promoted to chief executive of the global media company six years later. ...
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News briefs
Good ratings for Adidas
The Adidas Group got strong investment-grade ratings from Standard & Poors and Moody’s – A+ and A2, respectively – with a stable outlook, making it one of the top-rated companies in the sporting goods industry. The two agencies praised the Big a for its diversification in terms of geographies, products ...
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ArticleAmazon is entering the Nordics
Confirming plans to set up its seventh European website in Sweden in time for Christmas shopping, Amazon has posted a job advertisement for a manager who would also be responsible for Norway, Denmark and Finland. Until now, Swedish consumers and companies have only had access to the other European Amazon ...
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ArticleAdidas ends in the red, sees upside
The German sportswear giant posted an operating loss of €333 million, compared with an operating profit of €643 million a year earlier, due to several coronavirus-related charges. These were mainly due to increased inventory and bad debt allowances, as well as impairment charges for retail stores and the Reebok trademark, ...
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News briefs
Rorsted to head Adidas for another five years
The supervisory board of Adidas has extended Kasper Rorsted’s term as chief executive officer by five years – through July 31, 2026. Rorsted joined the company’s executive board in August 2016 and became CEO two months later. Meanwhile, Thomas Rabe will be moving up from deputy chairman to chairman of ...
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ArticleMarket Analysis: The sports equipment market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports equipment brands including breakdown by region.
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News briefs
Adidas to sponsor Leeds United for five years
For five years as of the 2020/21 season, Adidas will be the kit sponsor for Leeds United, which just recently moved up to the U.K.’s Premier League, after its victory in the Sky Bet Championship. Kappa’s five-year sponsorship deal with the club expires this season. Adidas’ playing and training kit ...
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News briefs
Kanye West delivers ultimatum to Adidas and Gap
The American rapper and businessman Kanye West apparently intends to “walk away” from his deals with Adidas and Gap unless he is appointed to their respective boards. He said so in North Charleston, South Carolina, at a rally for his U.S. presidential campaign, which began with a tweet on America’s ...
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News briefs
Adidas France has a new managing director
Mathieu Sidokpohou has taken over from Guillaume de Monplanet as the new managing director of Adidas France, the French subsidiary of the sporting goods giant. De Monplanet, who joined the Adidas group in 2005 as commercial director for Reebok, has left the company. He became country manager in 2018. Sidokpohou’s ...
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News briefs
Five years of Adidas with Parley for the Oceans
Adidas presented a new limited-edition sneaker for the fifth anniversary of its collaboration with Parley for the Oceans. The company said it would donate €30 to the NGO for each pair of the model sold in the first three days of the promotion. The partnership between Adidas and Parley for ...
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News briefs
JD Sports is Celtic’s new retail partner
The Celtic football club has named JD Sports as its “official retail partner.” The official kits and training wear products of the Glasgow-based professional football club, which plays in the Scottish Premiership, will be available across the globe in JD’s physical and online stores as well as in the club’s ...
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Article
Adidas' brand equity grows more than Nike's
Nike and Adidas are once again the only two sports brands among the 100 “most valuable brands” in the annual rankings compiled by BrandZ, which have just been released by Kantar Millward Brown. The Swoosh remained in 21st place, while the Three Stripes is up by 8 positions to number ...
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Article
Facebook boycott gains ground in the sports sector
Big sports brands like Adidas, Arc’teryx, Lululemon, Puma and Reebok have joined many others in the last few days in boycotting Facebook in response to a call by six civil rights group to stop advertising on the leading social network in order to prompt it to ban fake news and ...
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News briefs
Adidas’ global personnel director steps down
Karen Parkin has decided to leave Adidas after 23 years. She stepped down on June 30 as worldwide head of human resources and as a member of the executive board. A British citizen, Parkin was the only woman on Adidas’ management board. Her departure has been attributed to her failure ...
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News briefs
Amazon steps up its fight against fakes
Amazon has announced the creation of a new Counterfeit Crimes Unit, a global, multi-disciplinary team composed of former federal prosecutors, experienced investigators and data analysts. The new unit is dedicated to “bringing counterfeiters that violate the law and Amazon’s policies by listing counterfeit products in its store to justice,” the ...
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News briefs
Responding to unrest in the U.S., Adidas pledges to make three investments
In reaction to the unrest in the U.S. over the death of George Floyd at the hands of police officers in Minneapolis, Minnesota, a group of black employees working for Adidas in the U.S. recently addressed a 32-page document, titled “Our State of Emergency,” to the company’s executives. According to ...
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News briefs
Adidas will hold a virtual AGM
The supervisory board of the Adidas Group has decided to hold its annual general meeting in a purely virtual format on Aug. 11, using a dedicated portal on the group’s website, www.adidas-group.com/agm. Shareholders of record who have registered for the AGM will be able to submit questions on the portal ...
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News briefs
Amazon in talks to become Flamengo’s main jersey sponsor
Amazon may become the main jersey sponsor of Flamengo, taking the place of a local bank, Banco BS. The Brazilian football club, based in Rio de Janeiro, and Amazon are reportedly negotiating the deal, which could be announced over the next few weeks. Adidas is still the technical sponsor of ...
