All Adidas articles – Page 28
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ArticleAdidas may offload Reebok by March
Naming Anta Sports Products and VF Corp. as potential buyers for the brand, Germany’s usually well-informed Manager Magazin reports that the Adidas Group is planning to sell its Reebok division by next March. A spokesperson for the group said the company has a policy of not commenting on press rumors, ...
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News briefs
Marcolin puts out high-tech Adidas snow goggles
As the new licensee for Adidas eyewear, the Marcolin Group has announced the availability of two Adidas Terrex Snow Goggle models, each with a different lens and both made in Italy. The E-SUNTM VARIATM lens on the SP0039 has a toric shape and adjusts in less than 40 seconds to ...
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Article
Amazon enjoys a record-breaking Prime Day
Third-party sellers on the Amazon Marketplace generated sales of more than $3.5 billion during the company’s recent Prime Day promotions on behalf of small and medium-sized businesses. This represents an increase of nearly 60 percent from last year’s promotion, outstripping the growth in Amazon’s own sales. Prime Day took place ...
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News briefs
Adidas holds digital festival for loyalty program members
Adidas has launched a “digital festival” for its loyalty program. Creators Club Week runs for seven days from Oct. 13 and is, according to the company, the first event of its kind. Adidas’ “global member community” will be privy to the company’s largest single introduction of exclusive and limited-edition ...
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News briefsAmanda Rajkumar will run HR for Adidas
Amanda Rajkumar, a 48-year-old British national with 24 years of experience in human relations at other global organizations, is taking the place of Karen Parkin at the Adidas Group as the executive board member in charge of global human relations, overseeing a staff of nearly 60,000 people. She will be ...
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News briefs
Adidas founds the Football Collective
Adidas has launched the Football Collective in London, Paris, Berlin, New York, Los Angeles and Tokyo. A form of federation of local individuals and clubs, the Football Collective intends to foster social changes through football. It will be working with local initiatives already set up under the Adidas Football Collective ...
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ArticleSports stocks rose by 10.8% in Q3
The sporting goods sector confirmed its resilience in the third quarter of 2020 with an average increase of 10.8 percent in the public companies’ share price between June 30 and Sept. 30. Comparatively, two relatively bullish American indexes, the Dow Jones 30 and the S&P 500, posted gains of only ...
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Article
Adidas completes green bond offer
Adidas has announced the successful placement of its first sustainability bond, whose offer was more than five times oversubscribed. The €500 million bond carries a 0.00 percent coupon and has a duration of eight years. It is divided into five equal tranches and will be listed on the Luxembourg Stock ...
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News briefs
Intersport Germany builds up a running community
In partnership with Adidas, Intersport Germany has launched the Run Club, a new area within the Intersport smartphone app intended to form a community of runners who can organize themselves locally to get together. The app also provides information on events, training and nutrition. In connection with the launch, the ...
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News briefs
Liverpool coach becomes an Adidas ambassador
Just as Nike is starting to outfit the members of victorious Liverpool football team with its jerseys and cleats, Adidas has started a multi-year contract with the English club’s coach, Jürgen Klopp, to be one of its ambassadors, effective immediately. As he did before from 2016 with New Balance, the ...
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ArticleAmazon’s European chief is stepping down
Xavier Garambois, who has been running Amazon’s European retail operations for the past eight years, is leaving the company. According to The Telegraph, he will be replaced by Jorrit Van der Meulen, Amazon’s vice president for Europe, who has also been in charge of Amazon Devices (Alexa, Vesta, etc.) outside ...
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ArticleAmazon: The Janus-faced company
The current Covid19 crisis has accelerated Amazon’s consumer goods business exponentially. The Silicon Valley giant doubled its profits in the second quarter of this year and increased its turnover to nearly $89 billion. The share value has also nearly doubled since the middle of March. On Sept. 1, Amazon announced ...
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News briefs
Adidas’ former Yeezy boss will work for Shopify
The mystery about the recent departure of the former head of the successful Yeezy business unit at Adidas is solved. Shopify has just announced that Jon Wexler will be joining the global, Canadian-based e-commerce company on Sept. 14 as vice president of its creator and influencer program. As he did ...
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News briefs
Adidas places two low-yield €500 million bonds
Adidas placed two low-yield bonds worth a total of €1 billion, describing the transaction as its first one as an investment-grade-rate issuer, demonstrating the company’s strong credit profile. The bond offer was more than seven times oversubscribed. The proceeds will be used for general purposes including the repayment of existing ...
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News briefs
JD Sports signs one-year deal with Leeds
JD Sports will be the official sleeve sponsor of Leeds United, the English football club in Leeds, Yorkshire, for the 2020/21 Premier League season. The club will play in the first tier of English football following its promotion in the 2019/20 season. JD Sports’ logo will appear on men’s and ...
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News briefs
ADIFO launches U.S. operations
The Adi Dassler International Family Office (ADIFO), a privately-owned, independent wealth advisory firm for families, recently launched U.S. operations in Miami and Tampa, Florida. ADIFO was founded by Klaus, Horst and Stefan Bente, the three sons of Inge Dassler, the oldest daughter of Adidas’ founder, Adi Dassler. Currently run by ...
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News briefs
A revived Confirmed app by Adidas
Adidas is resurrecting its five-year-old Confirmed app as a new, updated e-commerce platform filled with story-telling contents. The new app became available in the U.S. last week, and there are reportedly plans to launch it also in China at the end of this year and in Europe next year. In ...
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Article
Two prominent Adidas executives quit
Two prominent U.S.-based Adidas executives are leaving at the same time, but an official of the company says the two events are completely unrelated. Jon Wexler, a 20-year veteran of the company who has been leading its Yeezy business unit since last November as vice president and general manager, left ...
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News briefs
Adidas and Unity release joint collection
Adidas Skateboarding and Unity, a producer of gender-neutral skate apparel and shoes, are releasing a joint collection for autumn/winter 2020. Unity was founded in 2017 by Jeffrey Cheung and Gabriel Ramirez specifically for the LGBTQ+ market. Cheung has used his illustrations to modify Adidas-designed shorts and shirts as well as ...
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News briefs
Adidas extends its sponsorship of England Rugby
Adidas has signed a four-year extension of its footwear-supply sponsorship deal with England Rugby. The original deal dates to 2016. The new one takes effect on Sept. 1 and will run through the 2023/24 season. Adidas will retain exclusive rights to rugby boots and trainers for men, women and age-grade ...
