All Adidas articles – Page 26
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News briefs
Adidas plans to resume dividends
Adidas’ executive board has decided a resumption of the company’s dividend payments, subject to approval by the supervisory board and at the annual general meeting of May 12. The says its decision reflects a positive outlook for the current financial year and follows a series of financing measures: it recently ...
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News briefs
Adidas Golf signs up Brendan Lawlor
Adidas Golf has announced that Brendan Lawlor will join its roster of athletes. The Irish golfer is currently No. 4 in the World Rankings for Golfers with Disability (WR4GD). After forging a successful amateur career across both disability and able-bodied competitions, he became the first disabled golfer to compete in ...
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ArticleAdidas has decided to divest Reebok
Having completed a month-long review of the brand, the Adidas Group has decided to begin a “formal process” to divest the Reebok brand. The other option would have been to keep it in-house. The German sportswear giant had originally planned to make an announcement on March 10, during a previously ...
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News briefs
Adidas introduces new Terrex goggles
Marcolin, which has replaced Silhouette as the eyewear licensee for Adidas. has introduced two new Adidas Terrex snow goggles with interchangeable lenses. E-Sun’s Varia and Kolor Up lenses are both toric, but Varia adjusts to ambient light through three categories of sun protection categories within 40 seconds, while Kolor Up ...
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ArticleBezos hands over leadership of Amazon
In the third quarter of this year, Jeff Bezos will hand over the operational role of CEO at Amazon to Andy Jassy, the head of the company’s cloud business, Amazon Web Services (AWS). Amazon made the announcement on Feb. 2 after the company released very good results for the fourth ...
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News briefs
Adidas among top 100 most sustainable firms, although down in the ranking
Adidas has been named among the most sustainable companies in the world in the global Corporate Knights 2021 ranking, an annually updated index of the Global 100 most sustainable corporations in the world. Adidas took the 76th spot with an overall score of 59.6 percent, down from the 55th spot ...
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News briefs
Adidas introduces extra-light golf shoe
Adidas has unveiled the new ZG21 spiked golf shoe. The new shoe is said to weigh 20 percent less than any previous spiked model sold by the brand. This is made possible by a cushioning that is 40 percent lighter than the typical EVA foam in the market. The ZG21 ...
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News briefs
Adidas sponsors a young, high-ranking tennis player
Adidas has announced a “long-term partnership” with Félix Auger-Aliassime, the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21st best male tennisman. Adidas indicates that one reason for the partnership is the fact that he ...
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News briefs
Adidas to sponsor G2 e-sports
Adidas has established a multi-year sponsorship deal with G2, the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system to keep the fabric ...
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AnalysisAnalysis: Sporting goods industry stocks surged by 32% in Covid year
This exclusive chart shows the development in the market capitalization of the top 86 stock-listed sporting goods companies between the end of 2019 and the end of 2020. This is exclusive data and analysis for Professional Members.
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Article
Will Reebok become black-owned?
Reebok would become the first major black-owned athletic footwear and apparel brand if the African American rap music mogul Percy Rebert Miller, also known as Master P, and a former two-time NBA All-Star, Baron Davis, succeed in their reported bid. According to reports in the ESPN sports network and Forbes, ...
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News briefs
Adidas signs up top NBA Draft pick
Consolidating its position in the American basketball market, Adidas has signed up Anthony Edwards, the first overall pick in the 2020 NBA Draft, according to The Athletic. Besides Edwards, only LaMelo Ball, who is now endorsing Puma, is the only member of the 2020 draft to have signed a sponsorship ...
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Article
Adidas announces further progress on recycled materials
In 2021, more than 60 percent of Adidas’ products will be made with sustainable materials such as recycled polyester or sustainable cotton, according to the company. By 2024, the brand will only use recycled polyester. All of the cotton it uses, the company adds, has been of the sustainable variety ...
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News briefs
Adidas opposes a proposed Thom Browne mark
In its latest move to defend its Three Stripes, Adidas has filed an opposition with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) against a trademark application filed by Thom Browne in February. Adidas charges that the New York-based designer intends to use a logo consisting ...
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News briefs
Adidas and Fear of God enter long-term basketball partnership
Adidas and Fear of God, the Californian fashion company founded and led by Jerry Lorenzo, have announced a long-term partnership that will see Lorenzo drive the creative and business strategy for Adidas basketball globally. The partnership will also solidify the establishment of Fear of God Athletics, a third sub-label of ...
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News briefsAdidas collaborates with a porcelain manufactory
Adidas is collaborating with Europe’s oldest porcelain manufactory, Meissen, on a very expensive leather sneaker with ceramic overlays. The ZX800 was inspired by Meissen’s “Krater” vase of 1856, with its 130 floral patterns. Of these, 15 were selected for hand-painting on each pair. One pair of the sneakers is being ...
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Infographics & DataBrand value of the top 10 apparel brands worldwide in 2020
This infographic shows the brand value 2020 vs 2019 of the leading international apparel brands (source: BrandZ, Kantar). This chart can be downloaded as JPG, PNG or PDF.
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News briefs
Adidas confirms options for Reebok
Confirming previous media reports, the Adidas Group says that it has started considering various options for its Reebok brand, including a possible sale. “As part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok. These strategic alternatives include both a potential sale ...
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News briefs
Adidas and Vice Golf partner on a shoe project
Adidas and Vice Golf, a German brand of golf balls, have joined forces on a limited-edition golf shoe that incorporates the Adidas Boost foam-cushioning technology. The shoe is mostly white, with lime-green accents and a camouflage pattern in gray and white on the top. Vice’s logo is visible underneath the ...
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Article
Many seek to ‘Make Amazon Pay’
Some 401 parliamentarians and public officials – among them Jeremy Corbyn, former leader of the U.K.’s Labour Party; Yanis Varoufakis, Greece’s former minister of finance; and Ilhan Omar and Rachida Tlaib, two members of the so-called “Squad” in the U.S. House of Representatives – have signed an open letter to ...
