News and insights about brands in the sporting goods industry – Page 189
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News briefs
Crocs has made the Indian actress Priyanka Chopra Jonas one...
Crocs has made the Indian actress Priyanka Chopra Jonas one of the global brand ambassadors for its four-year-old “Come as You Are” campaign, which urges people to be comfortable in their shoes. Other actresses on that list include Zooey Deschanel of the U.S., Suzu Hirose of Japan, Kim Sejeong of ...
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News briefs
Natch!, the German brand for sports accessories that belongs to...
Natch!, the German brand for sports accessories that belongs to BNS, has launched a new insole for autumn/winter. Called Thermo Soft, the insole is for trekking, skiing and running and is made with PrimaLoft Gold Eco, an insulating material 90 percent of which consists of recycled fibers from plastic bottles. ...
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News briefs
Nicky Spinks, the Inov-8 brand ambassador, and her running partner,...
Nicky Spinks, the Inov-8 brand ambassador, and her running partner, Stephanie Case, were the women who endured the longest at this year's Barkley Marathons. For the second year in a row, no one finished the race. Indeed, since its inaugural edition in 1986, only 15 runners – all of them ...
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Intersport will be supporting the 29-year-old extreme athlete Anja Blacha...
Intersport will be supporting the 29-year-old extreme athlete Anja Blacha from Bielefeld, Germany, for her 60-day, 1,400-km solo expedition to the South Pole
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News briefs
Nike tops the 2019-2020 Omnichannel Leadership Report, an assessment of...
Nike tops the 2019-2020 Omnichannel Leadership Report, an assessment of how brands are operating in their omnichannel strategies, from digital to brick-and-mortar and customer experiences. The report, released by Newstore, took a critical look at more than 200 luxury, premium and lifestyle brands. Newstore's researchers acted as secret shoppers to ...
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Orage, the Quebec-based ski clothing brand founded in 1989 by...
Orage, the Quebec-based ski clothing brand founded in 1989 by Evelyn Trempe and Eric d'Anjou, and now privately owned by Mtndewds Distribution, is launching a new logo, new premium technical outerwear and a street fashion collection
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Poc, the Swedish producer of sports helmets, will be working...
Poc, the Swedish producer of sports helmets, will be working more closely with MIPS, the Swedish safety technology company
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Article
Nike and Lululemon top a frugal teen market
Piper Jaffray, the American investment bank and institutional securities firm, has released the latest edition of its semi-annual “Taking Stock With Teens” survey, which follows trends in the spending and brand preferences of teenagers. This 38th edition, which surveyed 9,500 teenagers in 42 U.S. states, may be indicative of trends ...
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News briefs
Macron is the new technical sponsor of the Italian Federation...
Macron is the new technical sponsor of the Italian Federation of Equestrian Tourism (FITENTREC-ANTE). The federation is part of the Italian Olympic Committee (Coni) as the representative of competitive equestrian sports including workhorse, western riding (with the exception of reining), cross country, derby and horseback archery, while also being the ...
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Article
Intersport Russia is found selling fake items
While the current Russian licensee of Intersport is winding down its loss-making operations, the court of arbitration of the Russian republic of Buryatia has found an Intersport store in the city of Ulan-Ude guilty of selling counterfeit sporting goods under the brands of Adidas, Reebok and Nike.
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News briefs
Silhouette International, known for its high-end eyeglasses, is introducing a...
Silhouette International, known for its high-end eyeglasses, is introducing a new highly functional line of sports eyewear this autumn, simultaneously with the end of its long-standing licensing deal with Adidas, which has moved to the Marcolin Group. Developed and produced internally by the Austrian family-run company, each Evil Eye-branded model ...
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Marty Pomfry, a former executive of Nike and Fossil, has...
Marty Pomfry, a former executive of Nike and Fossil, has been appointed by Patagonia as general manager of its Japanese subsidiary
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News briefs
Eastpak has joined forces with Neighborhood, the Japanese streetwear label,...
Eastpak has joined forces with Neighborhood, the Japanese streetwear label, founded by Shinsuke Takizawa in 1994, on a range of padded bags. The collaboration has resulted in four items made of nylon and satin, inspired by Neighborhood's military/biker streetwear style. Each item features co-branded graphics as well as Neighborhood's slogan, ...
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News briefs
Polygiene, the Swedish developer and supplier of Stays Fresh and...
Polygiene, the Swedish developer and supplier of Stays Fresh and Odor Crunch technology, has announced new agreements with Vtinon, a Korean producer of socks, and with Osklen, a sustainable Brazilian sportswear brand owned by the Alpargatas group. It has previously announced Tommy Sport as a client. The Swedish company's financial ...
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News briefs
Puma has signed a multi-year deal with the Royal Moroccan...
Puma has signed a multi-year deal with the Royal Moroccan Football Federation to be the kit supplier to all of the country's representative teams, including the Atlas Lions national team. The German brand has performed this service for the national Moroccan team two times previously. The new deal takes effect ...
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News briefs
Umbro has signed a ten-year extension of its licensing deal...
Umbro has signed a ten-year extension of its licensing deal with Grupo Dass, a manufacturer and marketer of sporting goods with offices and factories in Brazil and Argentina. In addition to Umbro – which is owned by Iconix Brand Group – Fila is another of Grupo Dass' big clients. The ...
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News briefs
Scarpa has signed a multi-year sponsorship deal with the Italian...
Scarpa has signed a multi-year sponsorship deal with the Italian Winter Sports Federation (FISI). The agreement will see the brand sponsor Italy's national mountain skiing team during the 2019/20 and 2020/21 seasons. The partnership was officially presented during Milano Montagna Week at Base Milano on Oct. 17.
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Puma has released a collection of lifestyle winter jackets designed...
Puma has released a collection of lifestyle winter jackets designed in collaboration with Helly Hansen
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Puma has come out with a second collection of streetwear...
Puma has come out with a second collection of streetwear and sneakers co-branded with Karl Lagerfeld, as the designer's fashion house is still operating after his death last January
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Schöffel will be the exclusive supplier of clothing for the...
Schöffel will be the exclusive supplier of clothing for the 341 athletes, coaches and staff of the Austrian Ski Federation for the current autumn/winter season
