News and insights about brands in the sporting goods industry – Page 189
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News briefs
Lowa is the sponsor and official footwear supplier of the...
Lowa is the sponsor and official footwear supplier of the volunteers involved in the organization of the Biathlon World Championship, which will be held in Rasen-Antholz, in Italy's South Tyrol, on Feb. 12-23, 2020. The footwear model that the volunteers will be wearing is called Antholz GTX MID, named after ...
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News briefs
Lululemon is going to partner with the World Surf League...
Lululemon is going to partner with the World Surf League (WSL) for the Women's Championship Tour finale at Honolua Bay in Maui. The high-end sports brand will support the final stop of the tour, the Maui Pro. Lululemon will be providing extra athlete preparation services, recovery zones for the surfers ...
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Article
Intersport’s internet platform widens its reach
After doing its own thing in the area of e-commerce, as the Intersport organizations in France and some other countries are still doing, Intersport Germany has decided to take part in the international development of Intersport 2.0, the omni-channel digitalization strategy of Intersport International Corporation (IIC).
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Article
Lululemon invests in a smart mirror start-up
Lululemon has joined in a just completed $34 million Series B funding round for a New York-based high-tech fitness start-up, Mirror, which launched a smart full-length LCD mirror in September of last year. The display can be used as an interactive home gym, with live and on-demand fitness classes. Taking ...
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Article
Mizuno posts mixed results
Sluggish sales of sporting goods in Japan weighed on Mizuno’s sales for the first half of its fiscal year through September. They fell by 1.7 percent from the year-ago period to 85.5 billion yen (€708.8m-$784.2m), but they recorded increases in constant currencies in North America, the EMEA region and Australia, ...
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Short stops
Orage, the Quebec-based ski clothing brand founded in 1989 by...
Orage, the Quebec-based ski clothing brand founded in 1989 by Evelyn Trempe and Eric d'Anjou, and now privately owned by Mtndewds Distribution, is launching a new logo, new premium technical outerwear and a street fashion collection
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News briefs
Nike tops the 2019-2020 Omnichannel Leadership Report, an assessment of...
Nike tops the 2019-2020 Omnichannel Leadership Report, an assessment of how brands are operating in their omnichannel strategies, from digital to brick-and-mortar and customer experiences. The report, released by Newstore, took a critical look at more than 200 luxury, premium and lifestyle brands. Newstore's researchers acted as secret shoppers to ...
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Short stops
Intersport will be supporting the 29-year-old extreme athlete Anja Blacha...
Intersport will be supporting the 29-year-old extreme athlete Anja Blacha from Bielefeld, Germany, for her 60-day, 1,400-km solo expedition to the South Pole
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News briefs
Nicky Spinks, the Inov-8 brand ambassador, and her running partner,...
Nicky Spinks, the Inov-8 brand ambassador, and her running partner, Stephanie Case, were the women who endured the longest at this year's Barkley Marathons. For the second year in a row, no one finished the race. Indeed, since its inaugural edition in 1986, only 15 runners – all of them ...
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News briefs
Natch!, the German brand for sports accessories that belongs to...
Natch!, the German brand for sports accessories that belongs to BNS, has launched a new insole for autumn/winter. Called Thermo Soft, the insole is for trekking, skiing and running and is made with PrimaLoft Gold Eco, an insulating material 90 percent of which consists of recycled fibers from plastic bottles. ...
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News briefs
Crocs has made the Indian actress Priyanka Chopra Jonas one...
Crocs has made the Indian actress Priyanka Chopra Jonas one of the global brand ambassadors for its four-year-old “Come as You Are” campaign, which urges people to be comfortable in their shoes. Other actresses on that list include Zooey Deschanel of the U.S., Suzu Hirose of Japan, Kim Sejeong of ...
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Article
Adidas speeds up
In line with the management's forecast, the Adidas Group accelerated on the sales front in the third quarter, posting a currency-neutral sales increase of 6 percent, compared with year-on-year increases of 4 percent in the first and second quarter, and the progress is expected to continue in the fourth quarter. ...
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Article
Adidas opens a digital flagship in London
Adidas has opened a new flagship store, which it calls Adidas LDN, covering 27,000 square feet on four levels on Oxford Street in London, opposite the main department store of Selfridges. The site offers a unique, immersive customer experience. According to the company, it is the most digital Adidas store ...
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News briefs
Swiss-Ski's teams for ski-cross, aerials and moguls received their new...
Swiss-Ski's teams for ski-cross, aerials and moguls received their new apparel for the 2019/20 season at the end of October. The athletes and their outfitter, Schöffel, have decided to set an example for sustainability. Instead of ordering new thermal clothing, Swiss-Ski will be competing with the Schöffel products from last ...
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News briefs
Nike has agreed to sell Hurley for an undisclosed amount...
Nike has agreed to sell Hurley for an undisclosed amount to a private equity fund, Bluestar Alliance. Nike had purchased the surfwear brand from its founder, Bob Hurley, in 2002. Bluestar, which owns many other consumer brands, including Bebe and English Laundry, says it wants to build Hurley into a ...
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News briefs
Macron has announced an extended agreement with Italy's Fiamme Oro,...
Macron has announced an extended agreement with Italy's Fiamme Oro, the sports group of the country's state police. The Italian brand will now provide the kit for the whole group of Fiamme Oro sporting clubs. The garments will feature the traditional cardinal and sky blue colors of Fiamme Oro. They ...
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News briefs
Palm & Pine Suncare launched its natural, plastic-free sunscreen brand...
Palm & Pine Suncare launched its natural, plastic-free sunscreen brand on the crowd-funding platform Indiegogo on Oct. 29. The Portuguese company – founded by Sarah Muir, a digital marketing strategist and project manager, along with three of her colleagues – is the first to promise sun protection without pollution. Aiming ...
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News briefs
Andreas Wolf, goalkeeper of the German national handball team and...
Andreas Wolf, goalkeeper of the German national handball team and member of the Polish handball team PGE Vive Kielce, has been engaged as a brand ambassador for Uhlsport's Kempa brand. He will wear Kempa's “Wing Lite 2.0” handball shoes from now on. Wolf won the European Handball Championships with the ...
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Article
Another set of record results for Columbia
Columbia Sportswear is having a vintage year, scoring record results for the past two quarters. Revenues rose by 14 percent in the third quarter ended on Sept. 30 to $906.8 million, while net income improved by 19 percent to $119.3 million – both all-time records for the group. The gross ...
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News briefs
Sabic, the chemical group based in Saudi Arabia, has unveiled...
Sabic, the chemical group based in Saudi Arabia, has unveiled a new polyolefin elastomer foam solution designed for both athletic and casual footwear. Thanks to their consistency, low density and high-performance properties, the new Fortify C11075DF and Fortify C05075DF – where “DF” stands for Dedicated Footwear – provide stable foamability, ...
