News and insights about brands in the sporting goods industry – Page 188
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News briefs
Last month, The North Face launched its biggest-ever marketing campaign...
Last month, The North Face launched its biggest-ever marketing campaign across all channels and media to support the introduction of its new Futurelight technology around the world, including Europe. It has created test events for media, retailers and consumers in many countries. In the U.K., the biggest market for the ...
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Article
Nike will boycott new Russian transport route
Nike has made a formal pledge, which has been publicized in the Russia media, to never transport its goods through the Northern Sea Route (NSR) in a bid to help protect the Arctic from environmental challenges. The NSR is a new alternative route for shipments between Asia and Europe, passing ...
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News briefs
Canterbury, a brand of Pentland Group, has renewed its partnership...
Canterbury, a brand of Pentland Group, has renewed its partnership with the British & Irish Lions for the team's tour of South Africa in 2021. The British & Irish Lions is a rugby union team made up of selected players from England, Scotland, Wales and Ireland. The Lions go on ...
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Article
China’s Topsports doesn’t disappoint with first results since IPO
After raising $1.01 billion in an initial public offering on the Hong Kong stock exchange last month, Topsports International Holdings, the sports retailing arm of Belle International, published strong results for the six months ended on Aug. 31. Sales rose by 12.4 percent as compared to the year-ago period to ...
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News briefs
Nike Swim is introducing Nike HydraStrong, a new high-performance, chlorine-resistant...
Nike Swim is introducing Nike HydraStrong, a new high-performance, chlorine-resistant fabric designed for high-intensity training and competition. The new fabric will be featured in the majority of the Nike Swim performance swimwear line for spring/summer 2020. Nike launched HydraStrong after conducting research globally among young, competitive athletes from high school ...
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Article
New contributions by Salomon, Patagonia and others to a circular economy
Product designers at Salomon have spent more than 18 months working on a running shoe that can be fully recycled for the production of other equipment at the end of its life.
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Short stops
Cobra Golf has signed up Jason Dufner, the five-time PGA...
Cobra Golf has signed up Jason Dufner, the five-time PGA Tour winner, to a multi-year equipment contract that will see him use Cobra's irons, woods, wedges and a branded staff bag
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News briefs
The Lycra Company, established earlier this year as the owner...
The Lycra Company, established earlier this year as the owner of the Lycra brand portfolio of elastane fibers, has launched a trademark-protection campaign called “Zero Tolerance.” The logo shows a pair of legs clad in the brand's red hosiery and reads: “Zero Tolerance of Brand Infringement.” The apparent purpose is ...
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News briefs
Nike has invested in and signed an intellectual-property licensing deal...
Nike has invested in and signed an intellectual-property licensing deal with Handsfree Labs, whose devices enable people to put shoes on without using their hands. The companies have not disclosed the terms of the investment. Strategically, however, remarks from Tom Clarke, Nike's president of innovation, have suggested a link with ...
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News briefs
Wilson has signed a five-year deal with the French Tennis...
Wilson has signed a five-year deal with the French Tennis Federation (FFT) for the French Open (Roland-Garros) and French tennis in general. The American brand of sporting goods will be taking over from Babolat as the official supplier of racquet strings and balls for the FFT. Wilson's balls will be ...
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News briefs
Vans is introducing its first pair of shoes designed by...
Vans is introducing its first pair of shoes designed by a Filipino. Nikko Pelaez, a 23-year-old artist and graduate of the archipelago's University of the East College of Fine Arts, won the Vans Asia Custom Culture shoe-design competition for 2018 with a design that borrows from myth. “Along with the ...
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Article
Lafuma is selling Eider
Lafuma has received a binding acquisition offer for its Eider brand from K2, the South Korean technical outdoor company.
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News briefs
Splitboards Europe of Rosenheim, a town near Munich, Germany, has...
Splitboards Europe of Rosenheim, a town near Munich, Germany, has expanded its cooperation with Spark R&D, a producer of bindings for splitboards based in Bozeman, Montana. Splitboards Europe, an online retailer and an event organizer specializing in this hybrid snowsports activity, has served as Spark's warranty center for Germany and ...
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Article
Strong progress for Fila in Europe
Like Puma and Champion, Fila continues to grow faster than much bigger sports brands like Nike, Adidas and Under Armour. The Italian heritage sports brand’s momentum remained particularly strong in Europe during the third quarter of 2019, as Fila Korea’s licensing royalties from the region surged by 59.3 percent to ...
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News briefs
Nike, the NFL and Fanatics have signed a new global...
Nike, the NFL and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide. The new agreement is an upgrade to the deal they signed in 2018, which covered only the U.S.
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Article
Zalando is raising standards and fees
Zalando has taken a series of measures to make its delivery services more efficient, to increase revenues and profitability, and to reduce the environmental impact of its operations. One such measure is to terminate home pick-up for premium German customers who wish to return items. This service, which was part ...
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Article
Russian football flips out over a flipped flag
The Russian Football Union (RFU) is criticizing Adidas for supplying poor-quality football clothing, according to a Russian newspaper, Sport Express, which says that the Russian national football team refused to play against Belgium and San Marino in November in the new kit designed and supplied by the company. Most players ...
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News briefs
Florent Manaudou, who gave up swimming for the game of...
Florent Manaudou, who gave up swimming for the game of handball in 2016, is back in the water this year with plans to compete in the 2020 Tokyo Olympic Games. Along the way he has secured a new deal with Arena, the swimwear brand that is already the sponsor of ...
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ArticleGood sales momentum for Foot Locker
Foot Locker reported a 5.7 percent increase in comparable store sales for the third quarter ended on Nov. 2, indicating an improvement from the previous quarters as the increase for the first nine months of the year was only 3.8 percent. However, the management predicts that the increase on a ...
