News and insights about brands in the sporting goods industry – Page 188
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News briefs
Nordica has launched a new campaign entitled “It's Family Time,”...
Nordica has launched a new campaign entitled “It's Family Time,” which features a series of five short videos celebrating the role of skiing in families. The emotional videos show how skiing brings people and families together, creating lasting memories. Each episode in the series is told from a different point ...
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News briefs
Nike has launched a new “Just Do It” marketing campaign...
Nike has launched a new “Just Do It” marketing campaign in Germany. A spot for the campaign was recently filmed in Berlin and in the federal state of Brandenburg with 16 athletes taking part. Members of Nike+ received a preview on the Nike app before the launch. Nike will also ...
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News briefs
Billabong has gone in for some headbanging. Through its Billabong...
Billabong has gone in for some headbanging. Through its Billabong Lab – a platform for collaborations with artists, musicians, designers and photographers – the boardsports-apparel company will be releasing five lines in its Billabong x Metallica 2019-2020 Collection from this past October to March of next year. Each line incorporates ...
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Short stops
Hoka One One has been named the presenting sponsor of...
Hoka One One has been named the presenting sponsor of the Western States 100-Mile Endurance Run, the world's oldest 100-mile trail race
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News briefs
Goldwin, which has been offering its highly technical skiwear mainly...
Goldwin, which has been offering its highly technical skiwear mainly outside Japan, has recently expanded the product range of its C3fit brand of functional apparel. Goldwin will launch an autumn/winter and spring/summer collection for the brand and cover various sports. The logo with the C3's remains, as it is well ...
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News briefs
Esprit has become the third official partner for the women's...
Esprit has become the third official partner for the women's side of the Union of European Football Associations (Uefa). Last year, Uefa boldly broke down the traditional sports sponsorship model by unbundling the sponsorship rights from the men's game. The first sponsors to join were Nike and Visa, with Nike ...
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News briefs
BASF has developed a high-performance polyurethane for the midsole of...
BASF has developed a high-performance polyurethane for the midsole of Mizuno's new TC-01 and TC-02 athletic shoes that is said to help improve the wearer's performance and balance. The Elastopan polyurethane that has been introduced in Mizuno's new footwear has high hydrolysis resistance and good bonding strength, according to BASF's ...
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Article
Columbia’s “tough mother” has passed away
Gertrude “Gert” Boyle died on Nov. 3 at the age of 95. This iconic figure of the international outdoor industry, who has been often referred to, in effective advertising and elsewhere, as “one tough mother,” was the chairwoman of Columbia Sportswear.With her death, the company's chairmanship will pass temporarily to ...
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Article
EMEA shines in Under Armour’s results
Under Armour’s profits and revenues for the third quarter exceeded Wall Street’s estimates, although the company has lowered its full-year revenue forecast, citing lower than planned excess inventory to service the off-price channel, ongoing traffic and conversion challenges in the direct-to-consumer channel, as well as currency headwinds. Revenues are now ...
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News briefs
Under Armour (UA) and Virgin Galactic, the space tourism start-up...
Under Armour (UA) and Virgin Galactic, the space tourism start-up that is set to operate its first commercial space flight in the near future, have unveiled a range of spacewear for passengers, designed by UA. It is the first collection ever created for private astronauts. The line includes a base ...
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News briefs
Nike and Ocean Conservancy have launched the Arctic Shipping Corporate...
Nike and Ocean Conservancy have launched the Arctic Shipping Corporate Pledge, inviting businesses to join in the commitment to not ship through the Arctic Ocean. Arctic ice is diminishing due to climate change. This opens new ocean routes that were previously unnavigable, but increasing vessel traffic on the Arctic Ocean ...
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News briefs
Sabic, the chemical group based in Saudi Arabia, has unveiled...
Sabic, the chemical group based in Saudi Arabia, has unveiled a new polyolefin elastomer foam solution designed for both athletic and casual footwear. Thanks to their consistency, low density and high-performance properties, the new Fortify C11075DF and Fortify C05075DF – where “DF” stands for Dedicated Footwear – provide stable foamability, ...
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Article
Another set of record results for Columbia
Columbia Sportswear is having a vintage year, scoring record results for the past two quarters. Revenues rose by 14 percent in the third quarter ended on Sept. 30 to $906.8 million, while net income improved by 19 percent to $119.3 million – both all-time records for the group. The gross ...
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News briefs
Andreas Wolf, goalkeeper of the German national handball team and...
Andreas Wolf, goalkeeper of the German national handball team and member of the Polish handball team PGE Vive Kielce, has been engaged as a brand ambassador for Uhlsport's Kempa brand. He will wear Kempa's “Wing Lite 2.0” handball shoes from now on. Wolf won the European Handball Championships with the ...
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News briefs
Palm & Pine Suncare launched its natural, plastic-free sunscreen brand...
Palm & Pine Suncare launched its natural, plastic-free sunscreen brand on the crowd-funding platform Indiegogo on Oct. 29. The Portuguese company – founded by Sarah Muir, a digital marketing strategist and project manager, along with three of her colleagues – is the first to promise sun protection without pollution. Aiming ...
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News briefs
Macron has announced an extended agreement with Italy's Fiamme Oro,...
Macron has announced an extended agreement with Italy's Fiamme Oro, the sports group of the country's state police. The Italian brand will now provide the kit for the whole group of Fiamme Oro sporting clubs. The garments will feature the traditional cardinal and sky blue colors of Fiamme Oro. They ...
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News briefs
Nike has agreed to sell Hurley for an undisclosed amount...
Nike has agreed to sell Hurley for an undisclosed amount to a private equity fund, Bluestar Alliance. Nike had purchased the surfwear brand from its founder, Bob Hurley, in 2002. Bluestar, which owns many other consumer brands, including Bebe and English Laundry, says it wants to build Hurley into a ...
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News briefs
Swiss-Ski's teams for ski-cross, aerials and moguls received their new...
Swiss-Ski's teams for ski-cross, aerials and moguls received their new apparel for the 2019/20 season at the end of October. The athletes and their outfitter, Schöffel, have decided to set an example for sustainability. Instead of ordering new thermal clothing, Swiss-Ski will be competing with the Schöffel products from last ...
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Article
Adidas speeds up
In line with the management's forecast, the Adidas Group accelerated on the sales front in the third quarter, posting a currency-neutral sales increase of 6 percent, compared with year-on-year increases of 4 percent in the first and second quarter, and the progress is expected to continue in the fourth quarter. ...
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Article
Adidas opens a digital flagship in London
Adidas has opened a new flagship store, which it calls Adidas LDN, covering 27,000 square feet on four levels on Oxford Street in London, opposite the main department store of Selfridges. The site offers a unique, immersive customer experience. According to the company, it is the most digital Adidas store ...
