News and insights about brands in the sporting goods industry – Page 391
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Wolverine World Wide says the launch of its new Merrell...
Wolverine World Wide says the launch of its new Merrell Barefoot collection of shoes has been the biggest one in the history of the 127-year-old company since its introduction of Hush Puppies in 1957, collecting orders for half a million pairs
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Odlo has signed an endorsement deal with the German 800-meter...
Odlo has signed an endorsement deal with the German 800-meter running champion, Sören Ludolph
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Denying a report that we picked out after it came...
Denying a report that we picked out after it came out in the Japanese press, Asics says it has no intention of coming out with hiking shoes. In 2012, this will be the job of Haglöfs, the Swedish outdoor company that it took over last year. Asics will instead expand ...
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Amer Sports is going to expand the capacity of its...
Amer Sports is going to expand the capacity of its Pamporovo ski factory in Chepelare, Bulgaria, over the next three years, and expects to spend about $5.5 million on the effort. The expansion should increase capacity to about 900,000 to one million pairs per year, representing about two-thirds of the ...
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The board of directors of Amer Sports has decided to...
The board of directors of Amer Sports has decided to increase the annual dividend to 30 cents of a euro per share for its improved 2010 results from 16 cents of a euro in the previous year. The board has also confirmed Anssi Vanjoki and Ilkka Brotherus in their current ...
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Field & Stream magazine's Best of the Best Award in...
Field & Stream magazine's Best of the Best Award in the lure and accessories category has been given to the Rapala Clackin' Minnow and the Sufix 832 Advanced Superline
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The new Amphibio WaveFlex ski of Elan has won a...
The new Amphibio WaveFlex ski of Elan has won a Universal Design Award
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Under Armour has signed a five-year deal to be the...
Under Armour has signed a five-year deal to be the technical sponsor of the Tottenham Hotspur FC starting with the 2012-13 season, the company's first deal with a Premier League team
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New Balance will be this year the official athletic shoe...
New Balance will be this year the official athletic shoe and compression apparel partner for off-bike training of Team Garmin-Cervelo, the American cycling team of 64 riders owned by Slipstream Sports
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Edurne Pasaban, a well-known Spanish mountain climber from the Basque...
Edurne Pasaban, a well-known Spanish mountain climber from the Basque region, has agreed to act as testimonial for Atomic skis
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Zara, the big international fashion retail chain owned by Inditex,...
Zara, the big international fashion retail chain owned by Inditex, has introduced its first line of sports clothing in its stores all over the world and on its e-commerce platform this spring. The line consists of a few item for men, made in polyester to handle transpiration.
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One Way, the Finnish sports brand, is launching a full...
One Way, the Finnish sports brand, is launching a full range of cross-country skis and boots starting next year, partnering with Salomon for its SNS system for bindings. One Way's products until now have included cross-country poles, apparel, eyewear, technical footwear and products for Nordic walking. The agreement with Salomon ...
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Matt Chrabot, the champion triathlete, has signed a multi-year endorsement...
Matt Chrabot, the champion triathlete, has signed a multi-year endorsement deal with TYR Sport. He will wear the company's competitive apparel and swimwear through the London Olympic Games – currently the 27-year-old is in training to make the American team.
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Indian retailers are fully taking part in the Cricket World...
Indian retailers are fully taking part in the Cricket World Cup that started last month, held in Bangladesh, India and Sri Lanka. Planet Sports, which is reshaping sports retailing in India with its large-scale multi-brand format, has even launched an anthem, « India wants to play », in partnership with ...
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Scott Sports is using Deflexion material, a patent-pending protective fabric...
Scott Sports is using Deflexion material, a patent-pending protective fabric by Dow Corning, in its new collection of winter sports products. Deflexion is a silicone-based material that helps to shield the body from impact, and was first in display in Scott Flex back protectors at Ispo. It can be sewn ...
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Shane Dorian, the surfer, has signed on to endorse Reef...
Shane Dorian, the surfer, has signed on to endorse Reef Footwear, specifically its Supreme Collection of leather sandals
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Nicole Hage, a golfer on the LPGA Tour and the...
Nicole Hage, a golfer on the LPGA Tour and the LPGA Futures Tour, is a new brand ambassador for Abacus
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Innovaski has added licenses for Kitty Teen, Spiderman, Ben 10...
Innovaski has added licenses for Kitty Teen, Spiderman, Ben 10 and Chupa Chups to its successful license for Hello Kitty skis
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Shimano won a Gold Award for its ACCU3D R windbreaker...
Shimano won a Gold Award for its ACCU3D R windbreaker at the iF Product Design Awards held Tuesday. Fifty companies were selected for the prestigious Gold Award, out of 2,756 projects submitted for consideration. Shimano's windbreaker weighs 63 grams and can be stored compact for easy transport in your pocket. ...
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The actress Eva Mendez is the new brand ambassador for...
The actress Eva Mendez is the new brand ambassador for Reebok's EasyTone line
