News and insights about brands in the sporting goods industry – Page 387
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Billabong has sealed a strategic partnership agreement with Universal Music...
Billabong has sealed a strategic partnership agreement with Universal Music Group, a leading company in merchandising music and entertainment. The two companies will bring together musicians, artists and athletes to co-produce music, television and video content as well as to organize joint live events.
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Hirzl AG's gloves are the new official gloves of the...
Hirzl AG's gloves are the new official gloves of the Ladies European Tour under a two-year contract. The company will provide the golfers with its range of golf gloves and the Tour will endorse its products as the choice of its players. Recently, the Swiss company named Elisabeth Esterl, the ...
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Itochu has obtained a master license for the Airwalk brand...
Itochu has obtained a master license for the Airwalk brand in China, Hong Kong and Macau from Collective Licensing International. As previously reported, the Shanghai Sport 100 chain has already started to work with Airwalk in China, and it will continue to serve as Itochu's retail and wholesale partner for ...
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Amer Sports is taking over the distribution for Mavic in...
Amer Sports is taking over the distribution for Mavic in Italy and Spain, where it has its own offices, starting next September. Until then, the distributors of this brand of cycling products are Vittoria in Italy, and Team Bike and a couple of others in Spain. The Italian market will ...
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Nike's Jordan brand has signed up an American female basketball...
Nike's Jordan brand has signed up an American female basketball player, Maya Moore, who has been twice NCAA national champion in women's basketball and all-time leader in women's college basketball
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The football club of Malaga in Spain has formally announced...
The football club of Malaga in Spain has formally announced a new endorsement deal with Nike, ending a contract with Li Ning ahead of its scheduled expiration
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Maui Jim has announced the sponsorship of Gaël Bonfils,...
Maui Jim has announced the sponsorship of Gaël Bonfils, joining Roger Rasheed and Elena Dementieva, and the American sunglass firm is about to announce another tennis sponsorship (more in EyeWear Intelligence)
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Under Armour has signed up two champions in France, where...
Under Armour has signed up two champions in France, where the brand is making major strides since it struck an agency deal with SLS, the company run by Mustafa Satik, at the beginning of 2010. One is Edwin Jackson, a member of the French basketball team. The other is Louis ...
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Ogio Golf has won a gold award from Golf Digest...
Ogio Golf has won a gold award from Golf Digest for its Velocity UltraLite golf bag as well as a silver award for its Sultan cart bag
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News briefs
A Humboldt penguin at the Santa Barbara Zoo in California...
A Humboldt penguin at the Santa Barbara Zoo in California is getting some help from Teva. Lucky, the penguin, was born in April 2010 with a problem with one of his legs, causing him to have a shuffling gait. The zoo tried various remedies, including splints, but it still couldn't ...
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Bianchi is launching a limited edition of tires for road...
Bianchi is launching a limited edition of tires for road bicycles in collaboration with Michelin
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Brenda Lee Lai Yee is the first female Malaysian surfer...
Brenda Lee Lai Yee is the first female Malaysian surfer to be sponsored by a big brand with her new one-year deal with Volcom
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Select Distribution of Costa Mesa, California, has secured a three-year...
Select Distribution of Costa Mesa, California, has secured a three-year license to sell skate decks and wheels under the Sims brand throughout the world except in Canada and Argentina. Re-issued models are already available for sale. The company started working with Tom Sims on skateboard products in 1984, eight years ...
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Protest has launched its first major media campaign in London,...
Protest has launched its first major media campaign in London, working with Harvey Nichols. As part of the campaign, the Dutch boardsports brand has developed a special collection of women's sportswear for a specially designed pop-up shop housed in the fashion and lifestyle department of the retailer's flagship store in ...
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Cobra-Puma Golf has signed a sponsorship deal with Lee-Anne Pace,...
Cobra-Puma Golf has signed a sponsorship deal with Lee-Anne Pace, a 30-year-old South African golf professional, for golf apparel and footwear
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Wilson Sporting Goods Company is the new exclusive supplier of...
Wilson Sporting Goods Company is the new exclusive supplier of volleyballs for the National Volleyball League in the U.S.; the new NVL ball will be out in September
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Macron has signed a three-year technical sponsorship deal with the...
Macron has signed a three-year technical sponsorship deal with the Dutch Willem II football team
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Gant is going to sponsor the European field hockey tournament,...
Gant is going to sponsor the European field hockey tournament, scheduled for Aug. 20-28 in the German town of Mönchengladbach. The brand, which is the property of Maus Frères, has sponsored the German national hockey teams for the past two years.
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News briefs
Skechers is organizing the first underground fitness festival in Madrid...
Skechers is organizing the first underground fitness festival in Madrid in order to promote its Shape-ups toning shoes. From May 27 to May 29, the underground station of Nuevos Ministerios will turn into a huge gym where some 2,000 women will perform aerobic dancing, stretching, Latin dances, yoga, Pilates and ...
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Kelme has signed up as sponsor of the national football...
Kelme has signed up as sponsor of the national football team of Surinam for the next four years
