News and insights about brands in the sporting goods industry – Page 387
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Woolrich will bring out a technical line of outdoor clothing...
Woolrich will bring out a technical line of outdoor clothing and accessories for the autumn/winter 2013/14 season (more in The Outdoor Industry Compass)
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Berkley, which is part of Jarden Corporation's Pure Fishing empire,...
Berkley, which is part of Jarden Corporation's Pure Fishing empire, is introducing a new light-weight and robust “uni-filament” fishing line with excellent casting properties
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News briefs
The European Surf Industry Manufacturers Association, EuroSIMA, recently held its...
The European Surf Industry Manufacturers Association, EuroSIMA, recently held its Source European Snowboarding Industry Forum in St. Anton, Austria, with almost 70 international participants at the two-day seminar. To cap the event, EuroSIMA held its fifth annual Snowball, the party for the snowboard industry that also helps environmental charities. At ...
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Tom Veiga is the artist chosen this year to illustrate...
Tom Veiga is the artist chosen this year to illustrate the campaign for registrations in the International Surfing Day of next June 19
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Billabong International is partnering with Modern Amusement for a line...
Billabong International is partnering with Modern Amusement for a line of eyewear and watches that will bear Modern Amusement's crow logo. The products will target the youth boardsports market and be available worldwide at surf shops, Pacific Sunwear stores, Bloomingdale's and Nordstrom. Billabong's other brands include Element, Von Zipper, Nixon, ...
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The football star David Beckham is the global brand ambassador...
The football star David Beckham is the global brand ambassador of Samsung Electronics for the London Olympics in 2012. He will appear in advertising and public relations campaign to make people aware of Samsung's sponsorship of the Games as a Worldwide Olympic Partner.
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The competitive surfer Otto Flores is the new ambassador for...
The competitive surfer Otto Flores is the new ambassador for surf and fun for Dragon in Puerto Rico. As a member of the company's international surf program, he will help expand the brand in his home territory through grass-roots marketing events. He will also mentor Puerto Rico's amateur surf team.
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Easton and Hoyt have agreed on a six-year extension of...
Easton and Hoyt have agreed on a six-year extension of their deals as official arrow and bow partners of World Archery, respectively
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After sponsoring a high-mountain shelter, Hanwag is extending its cooperation...
After sponsoring a high-mountain shelter, Hanwag is extending its cooperation with the German Alpine Federation (DAV) by supporting events, conventions and publications
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Adidas has signed a sponsorship deal with Myriam Soumaré, a...
Adidas has signed a sponsorship deal with Myriam Soumaré, a charming 25-year-old French running champion of Mauritanian origin
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Hurley, the action sports company owned by Nike, has entered...
Hurley, the action sports company owned by Nike, has entered a licensing deal with Hobie to create a new line of men's apparel; the Hobie by Hurley collection will first preview this autumn
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Nicole Hosp, the 27-year-old Austrian ski champion, has signed a...
Nicole Hosp, the 27-year-old Austrian ski champion, has signed a two-year endorsement agreement with Fischer
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Röhnisch Sportswear is launching four models of women's sports jackets...
Röhnisch Sportswear is launching four models of women's sports jackets this autumn. Marie Jonson has designed the fashionable, functional jackets in collaboration with Helena Jacobsson, catalog manager for Röhnisch Sportswear. All four models have reflective padding in the shoulder area and are named after stars in the solar system. Pollux ...
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The World Federation of the Sporting Goods Industry is a...
The World Federation of the Sporting Goods Industry is a new member of the Fair Factories Clearinghouse, a New York-based nonprofit group that provides software to help companies collaborate on improving ethical sourcing and conditions in outsourced manufacturing. This way resources aren't wasted on repeatedly auditing the same factories again ...
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Franklin Sports and Marvel Entertainment have sealed a partnership to...
Franklin Sports and Marvel Entertainment have sealed a partnership to create a line of sporting goods featuring Marvel heroes Thor, Captain America and The Avengers. It will include equipment for baseball, basketball, boxing, American football, hockey, football and tennis, among others, and be available to consumers for this year's holiday ...
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Halti is planning to come out with its first line...
Halti is planning to come out with its first line of mountain bike clothing for the spring/summer 2012 season
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Direct Golf UK has started up its own TV channel...
Direct Golf UK has started up its own TV channel designed to help golfers pick out the best equipment and improve their game. Direct Golf TV, available at www.directgolftv.com, features product reviews and video of golf tips, as well as special offers for Direct Golf UK stores. Carly Cummins, former ...
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Catering to a growing fad and lifestyle in the country,...
Catering to a growing fad and lifestyle in the country, Vans will be title sponsor of a 2-year-old skateboarding circuit in China. Born in 2009 as the Battle of the Silver Dragon, the contest will be renamed Vans Dragon Sk8 series and will tour six major Chinese cities this year: ...
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Canterbury of New Zealand, now a property of JD Sports...
Canterbury of New Zealand, now a property of JD Sports Fashion, is boosting its lifestyle range with its first women's line, due to come out in the spring of 2002
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Globe International has called on three World Surfing Champions to...
Globe International has called on three World Surfing Champions to come up with a series of limited edition skateboards named for these Sultans of Surf. The skateboards are shaped like the pros' favorite surfboards and are a nod to skateboarding's origins in surfing. The surfers are Peter Townend, Wayne Bartholomew ...
