News and insights about brands in the sporting goods industry – Page 393
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Errea is the new official sponsor of the Spanish Volleyball...
Errea is the new official sponsor of the Spanish Volleyball Federation
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Adidas' To.7 table tennis table, developed by Green-Fit, won the...
Adidas' To.7 table tennis table, developed by Green-Fit, won the X Plus Award in all three categories – design, quality and functionality – and were on display at Ispo
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Adidas extends its sponsorship of the Spanish Football Federation until...
Adidas extends its sponsorship of the Spanish Football Federation until the end of 2018
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Amer Sports confirms its recovery
With favorable weather triggering buoyant re-orders, brisk sales of outdoor footwear and apparel in Europe continued to drive the recovery of Finland's Amer Sports group in the fourth quarter of last year. The expansion of the company's balls sports and fitness units remained weaker, but the group was in leaner ...
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A new title sponsor is expected to be announced soon...
A new title sponsor is expected to be announced soon for the Dublin Marathon. Last year, the title sponsor of three years, Lifestyle Sports, stepped down. In addition, Adidas stopped its 10-year involvement as a sponsor; it has been replaced by Asics. The race director, Jim Aughney, has said that ...
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Lorpen, the producer of performance socks, is sponsoring the Canadian...
Lorpen, the producer of performance socks, is sponsoring the Canadian Association for Disabled Skiing
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Garmont is running commercial spots on large public screens at...
Garmont is running commercial spots on large public screens at major ski resorts in Austria and Switzerland until the end of February to draw the attention of 18 million spectators to its new Delirium ski boot
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The NBA and FIBA Europe are partnering up to increase...
The NBA and FIBA Europe are partnering up to increase the awareness of basketball com-petitions in Europe. The multi-year deal includes EuroBasket Men and Women in 2011 and 2013. Part of the efforts will include clinics for referees and coaches, and the two groups will use the internet to spread ...
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Kelme is going to sponsor the international marathon of San...
Kelme is going to sponsor the international marathon of San Sebastian next Nov. 28, and the Spanish company is planning to have a presence on Facebook and Twitter from Dec. 1
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Amer Sports is expected to announce a 50 percent improvement...
Amer Sports is expected to announce a 50 percent improvement in operating profit and a 21 percent increase in net profit to €44.3 million on 14 percent higher sales of €552 million for the fourth quarter of 2010 when it reports its full-year results on Thursday, according to the mean ...
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Amer Sports has sold off the manufacturing site of Salomon...
Amer Sports has sold off the manufacturing site of Salomon that it wasn’t using in Rumilly, France, to the French company Ecologgia. The €8 million transaction means a capital gain of €7.4 million, and includes 15 hectares of land and 35,000 square meters of buildings. Amer used the campus to ...
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The chairman of Anta Sports, Ding Shizhong, is the 37th...
The chairman of Anta Sports, Ding Shizhong, is the 37th richest man in China with a net worth of $3.1 billion, according to the Hurun Report.
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Pantaloon Retail India has opened a new Planet Sports store...
Pantaloon Retail India has opened a new Planet Sports store in the Growel Mall of Mumbai, the first to be based on a new concept. The 6,000-square-foot store displays products on the basis of category across brands. Research indicates that makes for easier navigation by customers. Some classifications include running, ...
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Anta Sports has said that it got off to a...
Anta Sports has said that it got off to a strong start for 2010 with successful backing of the Chinese team at the Winter Olympics in Vancouver. By the end of the year, the Chinese company expects to have 7,400 Anta stores, 600 Sports Lifestyle Series stores and 350 Kids ...
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Adidas Reports ‘Fantastic’ Quarterly Performance
Never shy of superlatives, the Adidas Group’s chief executive, Herbert Hainer, hailed a “fantastic” performance for the company since the start of the year – justifying a slightly improved forecast for the full year. After an already robust first quarter, the Adidas Group’s sales jumped by 18.7 percent to ...
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The NBA player Kevin Garnett is now endorsing Anta, the...
The NBA player Kevin Garnett is now endorsing Anta, the Chinese sports company.
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The Chinese brand Anta has a new partnership with Letao,...
The Chinese brand Anta has a new partnership with Letao, that country’s biggest online footwear retailer, making Anta sports shoes available to internet shoppers across China.
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Anta Sports Products has formed a strategic alliance with the...
Anta Sports Products has formed a strategic alliance with the media firm SINA Corporation. The two companies intend to work together on marketing and promotion for a number of upcoming global sporting events, including the Asian Games in November and the 2012 Olympic Games in London. The joint effort will ...
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Mizuno is sponsoring Toque Santa Cruz, the member of Paraguay’s...
Mizuno is sponsoring Toque Santa Cruz, the member of Paraguay’s national football team who is playing for Manchester City and was previously with the FC Bayern München team.
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Swedish sporting goods retailers enjoyed a fantastic 19.2% increase in...
Swedish sporting goods retailers enjoyed a fantastic 19.2% increase in their sales during the month of October, mainly because the weather situation was much better than in the same month of a year ago.
