News and insights about brands in the sporting goods industry – Page 390
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News briefs
A top Swedish swimmer, Louise Karlsson, is launching her own...
A top Swedish swimmer, Louise Karlsson, is launching her own line of swim caps and underwear for men and women under the Louise Karlsson Concept brand name. She is doing so in collaboration with Agenta Group. Based in Karlsson's hometown of Uddevalla, this company already markets brands such as Page ...
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News briefs
Nike's sponsorship of the U.S. Olympic and Paralympic teams has...
Nike's sponsorship of the U.S. Olympic and Paralympic teams has been extended until 2016. This mean the Swoosh will be outfitting the athletes for the Summer Olympics of 2012 and 2016 in London and Rio de Janeiro, and for the 2014 Winter Games in Sochi, Russia. The deal includes footwear ...
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Short stops
Puma will be the presenting partner of RugbyRocks, a sports...
Puma will be the presenting partner of RugbyRocks, a sports and music festival due to take place in Richmond on June 4-5
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News briefs
The Danish golfer Andreas Hartø, 22, has signed on with...
The Danish golfer Andreas Hartø, 22, has signed on with Wilson Golf. He will play with Wilson Staff's FG Tour irons, carry the Pro Tour bag and wear the Wilson Staff logo on his headgear. He turned pro last August.
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News briefs
The Red Dot Award, the well-recognized prize for achievements in...
The Red Dot Award, the well-recognized prize for achievements in design, goes again to a couple of sports brands this year. The list of award winners includes Adidas Eyewear for its Evil Eye Halfrim Pro, the backpack Freeride Pro-20l Team of Evoc, the S400 set of Speedminton and the Skiing ...
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News briefs
New Balance has launched its new global advertising campaign, using...
New Balance has launched its new global advertising campaign, using the slogan “Make excellent happen.” The company says it notes its running specialization while also emphasizing the innovation of the brand, and lets customers know that whatever they consider “excellent,” New Balance can help them achieve it. Two new products ...
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News briefs
Alpine Pro, the Czech company that made the clothes for...
Alpine Pro, the Czech company that made the clothes for the participants from its own country in the Winter Olympics in Vancouver, has begun designing a similar collection for the Czech sportsmen and sportswomen who will be competing in the Summer Olympic Games in London. The company will once again ...
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Article
Anta raises prices
Anta's full-year revenues rose by 26.1 percent to RMB 7.41 billion (€800.2m-$1,129.6m) lifted by an increase in the average selling price of products and the expansion of its retail network. The company expects steady economic growth and rising wages to continue supporting growth for the sportswear industry. The Chinese company ...
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News briefs
JD Bug has won the iF product design award for...
JD Bug has won the iF product design award for its new First Bike, out of 2,756 entries from 43 different countries. It's a children's bicycle made of two molded components. JD Bug, a pioneer in urban mobility with three factories in Taiwan and China, will launch a TV campaign ...
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In a two-year deal, Mizuno has become the official...
In a two-year deal, Mizuno has become the official partner and preferred footwear sponsor of the British Handball Association
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News briefs
Pinarello has put out a light single-speed urban bicycle called...
Pinarello has put out a light single-speed urban bicycle called Only the Brave after the name of Diesel's parent company under a licensing agreement. The model is being sold in selected bike dealerships and Diesel stores, starting this month.
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News briefs
Billabong International has teamed up with Wool and the Gang,...
Billabong International has teamed up with Wool and the Gang, whose knitwear is hand-knitted by women from the Puno region on the shores of Lake Titicaca. In an unusual collaboration, Billabong is offering a ready-made cowl-scarf in forest green for next winter, called Snood Dogg, as well as a ready-to-knit ...
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Blanca Manchón, a Spanish windsurfing champion, is joining other Spanish...
Blanca Manchón, a Spanish windsurfing champion, is joining other Spanish female sports icons such as Rafael Nadal, Pau Gasol and Andrés Iniesta on a team sponsored by Nike Women for the 2012 London Olympics
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A French surfer, Tim Boal, has joined the riders' team...
A French surfer, Tim Boal, has joined the riders' team of Protest
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News briefs
Forme is the registered name of a new brand of...
Forme is the registered name of a new brand of shoes based on a new technology that improves the walker's stride and speed by 10 percent. It uses a patented midsole in carbon fiber and a comfortable insole in dual-density PU and leather that provide support for the ankle and ...
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Short stops
Steve Nichols, chief executive of K-Swiss, has pledged to give...
Steve Nichols, chief executive of K-Swiss, has pledged to give $1 million to the brothers Andreas and Michael Raelert if they reach their goal of finishing first and second in the Ironman World Championship next October
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Glenmuir has come out with a more technical line of...
Glenmuir has come out with a more technical line of five golf shirts that use Advansa's Thermocool and CoolMax fibers for the current spring/summer season
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Short stops
Crocs is launching a toning sandal as well as a...
Crocs is launching a toning sandal as well as a collection in translucent thermoplastic polyurethane
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News briefs
Scott Sports has signed a multi-year sponsorship deal with the...
Scott Sports has signed a multi-year sponsorship deal with the Italian-based GreenEdge cycling team, led by Shayne Bannan. The Swiss company will provide the team with its Plasma 3 TT time trial bikes and its Vanish road helmets as well as its new generation of TT helmets. The bicycle has ...
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News briefs
Diadora is the new official supplier of Viking, the Norwegian...
Diadora is the new official supplier of Viking, the Norwegian football team based in Stavanger, under a contract for five seasons worth at least 4 million Norwegian kroner (€0.5m-$0.7m) per year. Adidas, which was the former sponsor of this team, has signed on as sponsor of Vålerenga Football. In Norway, ...
