News and insights about brands in the sporting goods industry – Page 390
-
News briefs
The World Federation of the Sporting Goods Industry is a...
The World Federation of the Sporting Goods Industry is a new member of the Fair Factories Clearinghouse, a New York-based nonprofit group that provides software to help companies collaborate on improving ethical sourcing and conditions in outsourced manufacturing. This way resources aren't wasted on repeatedly auditing the same factories again ...
-
News briefs
Röhnisch Sportswear is launching four models of women's sports jackets...
Röhnisch Sportswear is launching four models of women's sports jackets this autumn. Marie Jonson has designed the fashionable, functional jackets in collaboration with Helena Jacobsson, catalog manager for Röhnisch Sportswear. All four models have reflective padding in the shoulder area and are named after stars in the solar system. Pollux ...
-
News briefs
Sport 2000 Germany has sealed an interesting sponsoring deal with...
Sport 2000 Germany has sealed an interesting sponsoring deal with Adidas: The Three Stripes have granted the buying group the exclusive right to use its contractees in athletics, Jennifer Oeser and Norman Müller, as ambassadors for Adidas' Supernova collection in Sport 2000 shops. Additionally, the group has put together a ...
-
News briefs
The 2011 Surfersvillage Awards have been created to honor creative...
The 2011 Surfersvillage Awards have been created to honor creative and technical talent in the media involving the surfing industry. The categories include Journalist of the Year, Photographer of the Year, Film/Video Producer of the Year, Social Media Blog of the Year, Web-documentary of the Year, Surf Event Webcast of ...
-
News briefs
Golf Digest magazine's Hot List of balls for 2011 has...
Golf Digest magazine's Hot List of balls for 2011 has awarded gold medals to Callaway and its subsidiary Top-Flite. Callaway won one gold medal in each price category: $20 and under per dozen (HX Diablo); $21-30 (HX Diablo Tour); and $40 and over (Tour i Series). Top-Flite's Gamer franchise also ...
-
News briefs
Amer Sports has issued a floating-rate bond to raise 500...
Amer Sports has issued a floating-rate bond to raise 500 million Swedish kronor (€55.0m-$79.5m), targeted at institutional investors in the Nordic countries and quoted on Helsinki's Nasdaq counter. The proceeds will be used for debt repayment and general corporate purposes.
-
Short stops
Abacus has signed a sponsorship agreement with the LET and...
Abacus has signed a sponsorship agreement with the LET and LPGA Tour player Maria Hernandez, who had her rookie pro season last year
-
Short stops
Rip Curl is again sponsoring a series of free concerts...
Rip Curl is again sponsoring a series of free concerts in Biarritz, France, on Aug. 25-26
-
Short stops
Puma has chosen the NMA Group to be its agency...
Puma has chosen the NMA Group to be its agency for entertainment marketing, leading all entertainment initiatives within film, television, music, talent and entertainment public relations for the company
-
News briefs
Callaway Golf is embarking on a promotion that will allow...
Callaway Golf is embarking on a promotion that will allow 100 end consumers to participate in a contest for using a special Lamborghini sports car for one year. Like Callaway's latest range of drivers, the car uses a special forged composite technology. Separately, Callaway has signed a sponsorship deal with ...
-
Short stops
Odlo got the Plus X Award in the sport &...
Odlo got the Plus X Award in the sport & lifestyle category for its Race running jacket
-
News briefs
New Balance has a new three-year deal licensing with Mountain...
New Balance has a new three-year deal licensing with Mountain Shades of Colorado to make sunglasses under its brand. Mountain Shades will develop New Balance Sun, a ling of running-specific sunglasses, in the U.S. marketing through 2013. The first batch of product, due out this spring, will include five sport ...
-
Short stops
BasicNet is putting out a windbraker co-branded by K-Way and...
BasicNet is putting out a windbraker co-branded by K-Way and Marc Jacobs for a selected distribution
-
News briefs
Lotto has signed up Potito Starace, who has become the...
Lotto has signed up Potito Starace, who has become the leading Italian tennis player. He will be wearing the company's Raptor Ultra II shoe, whose Reactive Arch technology adapts to the shape of the foot to obtain the best possible reaction to external impacts. Lotto is already the sponsor of ...
-
Short stops
Megan Hill of the U.S. National Bobsled Team is the...
Megan Hill of the U.S. National Bobsled Team is the latest endorser of McDavid, maker of HexPad protective apparel
-
Short stops
One Way, the Finnish brand of Nordic sports gear, has...
One Way, the Finnish brand of Nordic sports gear, has a new four-year contract to outfit the National Ski Team, Para-Nordic Ski Team and National Development Centers of Cross Country Canada
-
News briefs
Calvin Klein Golf is going to be the first golf...
Calvin Klein Golf is going to be the first golf apparel brand to use Advansa's ThermoºCool technology. The first products to use the technology will be this autumn's collection of men's and women's base layers. ThermoºCool keeps the body comfortable no matter the temperature, and is eco-friendly, made with no ...
-
News briefs
Luxottica has chosen to tap the potential of social networks...
Luxottica has chosen to tap the potential of social networks and user-generated contents for the promotion of two of its key brands, Arnette and Oakley. In its newly launched campaign, “All eyes on me,” Arnette is offering to sponsor a young snowboarder chosen by internet users for the 2011-2012 season. ...
-
Short stops
Décathlon is organizing the “Decabike,” consisting of a series of...
Décathlon is organizing the “Decabike,” consisting of a series of bike festivals for the whole family in more than 70 cities and towns all over Spain on May 8
-
News briefs
Odlo has signed a sponsorship and consulting contract with Stefaan...
Odlo has signed a sponsorship and consulting contract with Stefaan Engels, a 50-year-old Belgian sportsman who performed 365 marathons in 365 days between 2010 and 2011. Previously, in 2008, he made 20 Ironman triathlon runs within one year in spite of a warning by his doctor, who said he should ...
