News and insights about brands in the sporting goods industry – Page 392
-
News briefs
Shimano won a Gold Award for its ACCU3D R windbreaker...
Shimano won a Gold Award for its ACCU3D R windbreaker at the iF Product Design Awards held Tuesday. Fifty companies were selected for the prestigious Gold Award, out of 2,756 projects submitted for consideration. Shimano's windbreaker weighs 63 grams and can be stored compact for easy transport in your pocket. ...
-
Short stops
The actress Eva Mendez is the new brand ambassador for...
The actress Eva Mendez is the new brand ambassador for Reebok's EasyTone line
-
News briefs
McDavid, the maker of protective equipment for athletes among others,...
McDavid, the maker of protective equipment for athletes among others, is starting up a twice-yearly newsletter discussing the resources available for sports participants at any level to stay safe. It will be targeted at athletic trainers, coaches, physical therapists, sports medicine clinics and professionals. The first newsletter is already out, ...
-
Short stops
The British retail chain Marks & Spencer is coming out...
The British retail chain Marks & Spencer is coming out with a golfwear collection designed by, and branded with the name of, the pro player Ernie Els; prices will hover around £30 (€35.30-$48.80)
-
Short stops
Under Armour has confirmed the signing of Cam Newton as...
Under Armour has confirmed the signing of Cam Newton as an endorser
-
News briefs
Asics is going to start selling hiking shoes in Europe,...
Asics is going to start selling hiking shoes in Europe, perhaps starting in 2012, according to a report by the Nikkei newswire service. The new shoes would stem from a cooperation with Haglöfs, the Swedish company that Asics bought last year. The new hiking footwear will be made at Asics ...
-
Short stops
The international women's cycling team Hitex Products UCK, based in...
The international women's cycling team Hitex Products UCK, based in Norway, has signed a two-year deal to wear the high-tech clothing of Craft, the Swedish brand; the cyclists will also give feedback for further improvements
-
News briefs
The new Swedish skiwear brand Elevenate had an excellent launch...
The new Swedish skiwear brand Elevenate had an excellent launch at Ispo. One of its co-founders, Jimmy Odén, says the founding trio – which also includes Mårten Pettersson, former editor of Åka Skidor, and designer Sara Rönngren, formerly at Peak Performance – deliberately decided to keep the collection top-secret before ...
-
News briefs
Kappa's German licensee introduced a new marketing campaign in cooperation...
Kappa's German licensee introduced a new marketing campaign in cooperation with Ferrero in Germany. The campaign is called 'Sports meets Style' and is aired on the main German TV channels. It is also running in magazines and on the Kappa and Ferrero homepages. Consumers buying selected Ferrero products can collect ...
-
News briefs
Chiemsee, which shares the same ownership as Kappa Germany, is...
Chiemsee, which shares the same ownership as Kappa Germany, is relaunching the German action sports brand, capitalizing on its heritage. Shown at the last Ispo, its new ‘Originals' collection is meant to emphasize the roots of the brand in the boardsports sector. A new marketing campaign will be launch in ...
-
News briefs
Sport Design Sweden's concept of creating unique collections of skiwear...
Sport Design Sweden's concept of creating unique collections of skiwear for each ski resort is a success – much more than founder and sales manager Niclaes Wijk had ever hoped for. Before Ispo, Sport Design Sweden worked with around 50 top ski resorts worldwide, handling the entire process from design ...
-
Short stops
Ian Alldredge, a 22-year-old Californian strapless kite surfer, has joined...
Ian Alldredge, a 22-year-old Californian strapless kite surfer, has joined Oxbow's team of endorsers
-
News briefs
Head showed its new AdaptEdge ski boot at Ispo. It...
Head showed its new AdaptEdge ski boot at Ispo. It is described as the first ski boot whose last can be changed just by turning a screw. It uses Head's Adaptive Fit Technology, which is based on a newly designed shell with a compression zone that goes under the forefoot. ...
-
News briefs
Adidas is reportedly setting special conditions, including a long duration,...
Adidas is reportedly setting special conditions, including a long duration, for a new contract with the Real Madrid football team that will replace the present one, set to expire in June 2012. According to reports, the Spanish team is asking for an annual fee of €50 million, which would make ...
-
Short stops
Erima has contracted a new brand ambassador, Sebastian Preiss; the...
Erima has contracted a new brand ambassador, Sebastian Preiss; the handball player who has been team captain of TBV Lemgo, also sponsored by the German firm
-
News briefs
The board of directors of Amer Sports has announced that...
The board of directors of Amer Sports has announced that the company will begin a share repurchasing program as a way to implement share-based incentive plans for key personnel in 2011 and 2012. The process will start on Feb. 23 and the final date will be Sept. 9, at the ...
-
Short stops
The Manchester United football club appears set to break the...
The Manchester United football club appears set to break the £100 million barrier for its annual commercial revenues
-
News briefs
Under Armour is replacing Reebok as the official supplier of...
Under Armour is replacing Reebok as the official supplier of performance footwear to Major League Baseball in the U.S. The rapidly growing U.S. brand is also said to be ready to pay more than $1 million a year to be endorsed by Cam Newton, a quarterback with the American Auburn ...
-
Short stops
Chris Stephenson, a former player for the England rugby team,...
Chris Stephenson, a former player for the England rugby team, is a new brand ambassador for Canterbury of New Zealand
-
News briefs
More sporting goods companies are partnering with Sympatex, the German...
More sporting goods companies are partnering with Sympatex, the German provider of functional textiles. For winter 2011-12, Belowzero, Bench, Four Elements, Rusty and Sportalm will use Sympatex materials in their ski and snowboard collections. They showed off some of the new products at Ispo this month. Sympatex' name is also ...
