News and insights about brands in the sporting goods industry – Page 388
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News briefs
In its quest for breathable performance shoes that repel stains...
In its quest for breathable performance shoes that repel stains and water, Scott Sports is going to start using the ion-mask liquid repellent nanocoating technology of P2i on its training and trail-running shoes starting in August. A nanoscopic layer of protective polymer coats the entire shoe, so water beads up ...
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This year's Search event being held by Rip Curl will...
This year's Search event being held by Rip Curl will take place in San Francisco. The company has had a floating event, licensed by the Association of Surfing Professionals, designed to draw the world's best surfers to a beach that has never had a competitive event. This year's event is ...
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Volcom's new “Embrace Recovery” T-shirts have been designed for Japan...
Volcom's new “Embrace Recovery” T-shirts have been designed for Japan in the wake of the earthquake and tsunami that devastated the country in March. All profits from the T-shirts, which are black with a modified Japanese flag on the front, will go to help people in Iwate, Miyagi and Fukushima ...
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News briefs
Tyr Sport is the new exclusive apparel sponsor for the...
Tyr Sport is the new exclusive apparel sponsor for the British triathlete Tom Lowe, providing garments for all three activities in his event. Lowe took part in his first full Ironman triathlon in Arizona last year, where he came in third. Separately, Tyr has signed a six-year deal to sponsor ...
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News briefs
Universal Music Group and Billabong have announced a partnership where...
Universal Music Group and Billabong have announced a partnership where they will collaborate to develop a wide range of products and services that will bring together popular recording artists and stars in action sports. Some of the planned offerings include co-produced premium audiovisual content, live events, music compilations, sports and ...
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Slazenger has signed up James Anderson, the Lancashire cricket champion,...
Slazenger has signed up James Anderson, the Lancashire cricket champion, as an official ambassador
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News briefs
Macron is the new official technical sponsor of AZ Alkmaar,...
Macron is the new official technical sponsor of AZ Alkmaar, the Dutch football club. The four-year deal starts with the 2011-12 season and includes official replica jerseys and other official merchandise. This is Macron's first foray into the Dutch football market. The team had some input into its new outfits, ...
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News briefs
Just as the NBA season is winding up, Adidas has...
Just as the NBA season is winding up, Adidas has unveiled its newest, lightest basketball shoe, the adiZero Crazy Light. Pros Derrick Rose and Dwight Howard will be wearing the shoe for the playoffs, and it will be available at retail on June 3. It will come in four colorways ...
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Adidas has signed up two NFL draft prospects in the...
Adidas has signed up two NFL draft prospects in the U.S., Von Miller of the Texas A&M team and Randall Cobb of the University of Kentucky Wildcats
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Summer Sanders, the female Olympic swimmer, will act as an...
Summer Sanders, the female Olympic swimmer, will act as an ambassador for Schwinn bicycles
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News briefs
According to an unconfirmed press report, Warrior Sports, the team...
According to an unconfirmed press report, Warrior Sports, the team sports subsidiary of New Balance, is reportedly going to be the jersey sponsor of the Liverpool Football Club, starting with the 2012-13 season. It would take the place of Adidas, which in turn took the contract over from Reebok after ...
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News briefs
Etnies helped the Los Angeles Mission celebrate its 75th anniversary...
Etnies helped the Los Angeles Mission celebrate its 75th anniversary by giving 2,000 pairs of shoes to the homeless. The mission has been helping get homeless people off the streets for decades. Etnies, which is celebrating its 25th anniversary this year, has helped the cause, estimating that in the last ...
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ECCO extends its partnership with Fred Couples, the 51-year-old golf...
ECCO extends its partnership with Fred Couples, the 51-year-old golf pro
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News briefs
Adidas and FC Bayern Munich have extended their 50-year partnership...
Adidas and FC Bayern Munich have extended their 50-year partnership through at least 2020. Adidas has a new home jersey for the 2011-12 season, including the team's motto, “Mia san mia” (we are who we are), and vertical stripes that represent the figure depicted on the official coat of arms ...
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Puma will be the presenting partner of RugbyRocks, a sports...
Puma will be the presenting partner of RugbyRocks, a sports and music festival due to take place in Richmond on June 4-5
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News briefs
Nike's sponsorship of the U.S. Olympic and Paralympic teams has...
Nike's sponsorship of the U.S. Olympic and Paralympic teams has been extended until 2016. This mean the Swoosh will be outfitting the athletes for the Summer Olympics of 2012 and 2016 in London and Rio de Janeiro, and for the 2014 Winter Games in Sochi, Russia. The deal includes footwear ...
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News briefs
A top Swedish swimmer, Louise Karlsson, is launching her own...
A top Swedish swimmer, Louise Karlsson, is launching her own line of swim caps and underwear for men and women under the Louise Karlsson Concept brand name. She is doing so in collaboration with Agenta Group. Based in Karlsson's hometown of Uddevalla, this company already markets brands such as Page ...
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Gonzalo Hinguain, a star of the Real Madrid team who...
Gonzalo Hinguain, a star of the Real Madrid team who plays in the national Argentine football team, is switching over his endorsement from Adidas to Nike
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Mizuno is going to sponsor several sports programs, mainly related...
Mizuno is going to sponsor several sports programs, mainly related to running and golf, on the French Canal+ TV channel this year
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News briefs
Oxbow has launched a new website featuring for the first...
Oxbow has launched a new website featuring for the first time the Oxbow TV, a channel webcasting some of the video productions made for the French surf brand. Providing links to various social networks, the website is available for the moment in French. Other languages will be added in the ...
