News and insights about brands in the sporting goods industry – Page 386
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Avril Lavigne is signing a line of clothing for Lotto...
Avril Lavigne is signing a line of clothing for Lotto under a new two-year contract. The line will only be sold by Li Ning, Lotto's partner in China, where the Canadian singer is going to make a series of appearances this year.
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The factory of New Balance in Flimby was graced by...
The factory of New Balance in Flimby was graced by the visit of His Royal Highness the Earl of Wessex last May 26. He was given a pair of personalized and handcrafted shoes, made at the factory, by the four longest-serving members of the British plant. They started when it ...
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Joma has officially become the new technical sponsor of the...
Joma has officially become the new technical sponsor of the Valencia CF football team for the next five years, taking the place of Kappa
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Lacoste is partnering with the British department store Harrods to...
Lacoste is partnering with the British department store Harrods to celebrate the 40th anniversary of its association with the French Open. Lacoste has supported and sponsored the Roland Garros tournament since the 1970s. Harrods will sell a limited number of exclusive products including a white polo shirt with the Roland ...
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Callaway is running a contest on its Facebook page in...
Callaway is running a contest on its Facebook page in conjunction with Justin Timberlake, the singer and actor who has been a Callaway staff professional since 2008. Participants can sign up at facebook.com/callaway and be entered to win one of 25 Diablo Octane drivers, or the grand prize – a ...
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Canterbury has signed up Thomas Waldrom of the Leicester Tigers,...
Canterbury has signed up Thomas Waldrom of the Leicester Tigers, who has been named 2011 Player of the Year by the Rugby Players' Association
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Toni Elias, the Spanish motorcycling champion who recently joined the...
Toni Elias, the Spanish motorcycling champion who recently joined the LCR Honda MotoGP team, is the new face of Charmant's Puma Eyewear line
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Oxbow is co-branding a smartphone with Samsung, featuring videos of...
Oxbow is co-branding a smartphone with Samsung, featuring videos of its riders, and makes it available at a special price on oxbowshop.com
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Speedo has launched an online community at unforgettableswims.speedo.com, inviting swimmers...
Speedo has launched an online community at unforgettableswims.speedo.com, inviting swimmers to share their most unforgettable moments in the water. Among the stories already up is that of Cyril and Yvonne Wood, who have been married – and swimming together – for more than six decades. Speedo is looking for other ...
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The Grind is Nike Golf's new online community designed to...
The Grind is Nike Golf's new online community designed to connect golfers so they can improve their game. Accessed through www.nikegolf.eu, the Grind lets golfers discuss their swings, their equipment, personal training and more, and will have access to insider content from Nike Golf's product innovators, Nike Golf athletes, non-Nike ...
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Skechers has signed a licensing deal with Street Flyers for...
Skechers has signed a licensing deal with Street Flyers for the juvenile sporting goods market. Street Flyers will design, manufacture and distribute bikes, skateboards, scooters, skates and safety gear under the Skechers brand. The line will be designed for children and young adults, and should be available in spring 2012 ...
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The European division of The North Face is setting up...
The European division of The North Face is setting up an initiative called “Explore Fund.” The fund is designed to support NGOs and projects that aim to attract young people to outdoor activities. On the website explorefund.eu, organizations can apply for financial support up to €2,500. The site is available ...
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The four-time European Tour winner Simon Dyson took third place...
The four-time European Tour winner Simon Dyson took third place in the BMW PGA Championship at the end of last month, but what was really notable was his apparel. His golf clothes bore the branding of his favorite football team, Manchester United. The new football-inspired golf range was produced by ...
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O'Neill has extended its partnership with Elyse Taylor, the supermodel...
O'Neill has extended its partnership with Elyse Taylor, the supermodel who serves as the brand's face in advertising campaigns and will help design a new exclusive swimwear collection, O'Neill by Elyse Taylor. It will be a line of nine styles debuting for spring/summer 2012. She has been working with the ...
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Following up on last year's pledge by Puma to favor...
Following up on last year's pledge by Puma to favor organic cotton and producers from Africa, sportstextiles.com asked Jochen Zeitz about its current cotton sourcing. He said that 15 percent of the cotton that Puma now uses is from one of those sources, taking care not to buy cotton from ...
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More than 20,000 women took part in a 5K running...
More than 20,000 women took part in a 5K running race sponsored by Asics in Madrid on May 11, called Carrera de la Mujer. The event was widely publicized on television and in other media because of the participation of well-know personalities such as Anne Igartiburu, a popular Spanish TV ...
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Ski and Sport, a 13-year-old British wholesale distribution company that...
Ski and Sport, a 13-year-old British wholesale distribution company that works closely with Sports Direct, has a design and manufacturing license to re-introduce footwear and apparel under the Vision Street Wear brand throughout the European Union. The first products will become available next month. Vision Street Wear belongs to Collective ...
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New Balance continues to expand its sports marketing activities with...
New Balance continues to expand its sports marketing activities with a contract to be the official supplier of footwear for the umpires at the games organized by Major League Baseball in the U.S.
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Adidas is launching four styles of hybrid golf shoes under...
Adidas is launching four styles of hybrid golf shoes under its Ashworth brand name to be worn on and off the course
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Foot Locker has officially introduced its Sneakerpedia.com after its initial...
Foot Locker has officially introduced its Sneakerpedia.com after its initial launch in beta form last December. Sneakerpedia is a social platform where sneaker enthusiasts and collectors can come together to contribute their own information, wiki-style, and show off unique styles and independent collections. Foot Locker is encouraging sneaker lovers to ...
