News and insights about brands in the sporting goods industry – Page 386
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The football club of Malaga in Spain has formally announced...
The football club of Malaga in Spain has formally announced a new endorsement deal with Nike, ending a contract with Li Ning ahead of its scheduled expiration
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Maui Jim has announced the sponsorship of Gaël Bonfils,...
Maui Jim has announced the sponsorship of Gaël Bonfils, joining Roger Rasheed and Elena Dementieva, and the American sunglass firm is about to announce another tennis sponsorship (more in EyeWear Intelligence)
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Nike's Jordan brand has signed up an American female basketball...
Nike's Jordan brand has signed up an American female basketball player, Maya Moore, who has been twice NCAA national champion in women's basketball and all-time leader in women's college basketball
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Amer Sports is taking over the distribution for Mavic in...
Amer Sports is taking over the distribution for Mavic in Italy and Spain, where it has its own offices, starting next September. Until then, the distributors of this brand of cycling products are Vittoria in Italy, and Team Bike and a couple of others in Spain. The Italian market will ...
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Itochu has obtained a master license for the Airwalk brand...
Itochu has obtained a master license for the Airwalk brand in China, Hong Kong and Macau from Collective Licensing International. As previously reported, the Shanghai Sport 100 chain has already started to work with Airwalk in China, and it will continue to serve as Itochu's retail and wholesale partner for ...
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Hirzl AG's gloves are the new official gloves of the...
Hirzl AG's gloves are the new official gloves of the Ladies European Tour under a two-year contract. The company will provide the golfers with its range of golf gloves and the Tour will endorse its products as the choice of its players. Recently, the Swiss company named Elisabeth Esterl, the ...
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Billabong has sealed a strategic partnership agreement with Universal Music...
Billabong has sealed a strategic partnership agreement with Universal Music Group, a leading company in merchandising music and entertainment. The two companies will bring together musicians, artists and athletes to co-produce music, television and video content as well as to organize joint live events.
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Foot Locker has officially introduced its Sneakerpedia.com after its initial...
Foot Locker has officially introduced its Sneakerpedia.com after its initial launch in beta form last December. Sneakerpedia is a social platform where sneaker enthusiasts and collectors can come together to contribute their own information, wiki-style, and show off unique styles and independent collections. Foot Locker is encouraging sneaker lovers to ...
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Adidas is launching four styles of hybrid golf shoes under...
Adidas is launching four styles of hybrid golf shoes under its Ashworth brand name to be worn on and off the course
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New Balance continues to expand its sports marketing activities with...
New Balance continues to expand its sports marketing activities with a contract to be the official supplier of footwear for the umpires at the games organized by Major League Baseball in the U.S.
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Ski and Sport, a 13-year-old British wholesale distribution company that...
Ski and Sport, a 13-year-old British wholesale distribution company that works closely with Sports Direct, has a design and manufacturing license to re-introduce footwear and apparel under the Vision Street Wear brand throughout the European Union. The first products will become available next month. Vision Street Wear belongs to Collective ...
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More than 20,000 women took part in a 5K running...
More than 20,000 women took part in a 5K running race sponsored by Asics in Madrid on May 11, called Carrera de la Mujer. The event was widely publicized on television and in other media because of the participation of well-know personalities such as Anne Igartiburu, a popular Spanish TV ...
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Timberland said it will plant one tree in Haiti for...
Timberland said it will plant one tree in Haiti for every response to its “Virtual Forest” application on Facebook, up to a target of one million trees. Planting trees in the Dominican Republic, Beijing, Madrid and other locations is also part of the initiatives that will be taken by Timberland ...
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Suunto will use Greg Hill, a famous Finnish skier and...
Suunto will use Greg Hill, a famous Finnish skier and mountaineer, as a testimonial to promote its line of outdoor wrist-top computers
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Tennis Warehouse Europe has a partnership with the French Tennis...
Tennis Warehouse Europe has a partnership with the French Tennis Federation to be the order processor for the Roland-Garros tennis tournament this year. All French Open products sold at storerolandgarros.com will be fulfilled by Tennis Warehouse Europe, which will offer the complete line of official Roland-Garros products. The tournament's official ...
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The Focus Izalco Team Replica model, produced by Germany's Derby...
The Focus Izalco Team Replica model, produced by Germany's Derby Cycle, has won the Bicycling Magazine Editors' Choice Award in the “Best Enthusiast Road Bike” category
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A French designer, Thomas de Lussac, has developed SurfAir, an...
A French designer, Thomas de Lussac, has developed SurfAir, an inflatable surfboard for amateurs using a three-dimensional PVC-based fabric that can be inflated in two minutes and then collapsed into a small sports bag
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Nike has reportedly secured an extension of its contract with...
Nike has reportedly secured an extension of its contract with the Board of Control for Cricket in India (BCCI) for the equivalent of $60.66 million. The original five-year contract, signed in 2005, was worth $45 million and was stretched until last March to include the Cricket World Cup.
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Puma has signed a two-year sponsorship contract with Feguifoot, the...
Puma has signed a two-year sponsorship contract with Feguifoot, the football federation of Equatorial Guinea
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EFA says it has obtained European certification under the Personal...
EFA says it has obtained European certification under the Personal Protective Equipment directive for its EFA Aqua Shock line of swimwear, whose fabrics are already ISO and Oekotex certified. Under a special agreement, the line has become available in 72 stores of El Corte Inglés in Spain and Portugal. The ...
