News and insights about brands in the sporting goods industry – Page 389
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News briefs
Amer Sports has issued a floating-rate bond to raise 500...
Amer Sports has issued a floating-rate bond to raise 500 million Swedish kronor (€55.0m-$79.5m), targeted at institutional investors in the Nordic countries and quoted on Helsinki's Nasdaq counter. The proceeds will be used for debt repayment and general corporate purposes.
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Abacus has signed a sponsorship agreement with the LET and...
Abacus has signed a sponsorship agreement with the LET and LPGA Tour player Maria Hernandez, who had her rookie pro season last year
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Rip Curl is again sponsoring a series of free concerts...
Rip Curl is again sponsoring a series of free concerts in Biarritz, France, on Aug. 25-26
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Puma has chosen the NMA Group to be its agency...
Puma has chosen the NMA Group to be its agency for entertainment marketing, leading all entertainment initiatives within film, television, music, talent and entertainment public relations for the company
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News briefs
Callaway Golf is embarking on a promotion that will allow...
Callaway Golf is embarking on a promotion that will allow 100 end consumers to participate in a contest for using a special Lamborghini sports car for one year. Like Callaway's latest range of drivers, the car uses a special forged composite technology. Separately, Callaway has signed a sponsorship deal with ...
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Odlo got the Plus X Award in the sport &...
Odlo got the Plus X Award in the sport & lifestyle category for its Race running jacket
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News briefs
New Balance has a new three-year deal licensing with Mountain...
New Balance has a new three-year deal licensing with Mountain Shades of Colorado to make sunglasses under its brand. Mountain Shades will develop New Balance Sun, a ling of running-specific sunglasses, in the U.S. marketing through 2013. The first batch of product, due out this spring, will include five sport ...
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BasicNet is putting out a windbraker co-branded by K-Way and...
BasicNet is putting out a windbraker co-branded by K-Way and Marc Jacobs for a selected distribution
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News briefs
Lotto has signed up Potito Starace, who has become the...
Lotto has signed up Potito Starace, who has become the leading Italian tennis player. He will be wearing the company's Raptor Ultra II shoe, whose Reactive Arch technology adapts to the shape of the foot to obtain the best possible reaction to external impacts. Lotto is already the sponsor of ...
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Megan Hill of the U.S. National Bobsled Team is the...
Megan Hill of the U.S. National Bobsled Team is the latest endorser of McDavid, maker of HexPad protective apparel
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One Way, the Finnish brand of Nordic sports gear, has...
One Way, the Finnish brand of Nordic sports gear, has a new four-year contract to outfit the National Ski Team, Para-Nordic Ski Team and National Development Centers of Cross Country Canada
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News briefs
Calvin Klein Golf is going to be the first golf...
Calvin Klein Golf is going to be the first golf apparel brand to use Advansa's ThermoºCool technology. The first products to use the technology will be this autumn's collection of men's and women's base layers. ThermoºCool keeps the body comfortable no matter the temperature, and is eco-friendly, made with no ...
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News briefs
Luxottica has chosen to tap the potential of social networks...
Luxottica has chosen to tap the potential of social networks and user-generated contents for the promotion of two of its key brands, Arnette and Oakley. In its newly launched campaign, “All eyes on me,” Arnette is offering to sponsor a young snowboarder chosen by internet users for the 2011-2012 season. ...
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Décathlon is organizing the “Decabike,” consisting of a series of...
Décathlon is organizing the “Decabike,” consisting of a series of bike festivals for the whole family in more than 70 cities and towns all over Spain on May 8
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News briefs
Odlo has signed a sponsorship and consulting contract with Stefaan...
Odlo has signed a sponsorship and consulting contract with Stefaan Engels, a 50-year-old Belgian sportsman who performed 365 marathons in 365 days between 2010 and 2011. Previously, in 2008, he made 20 Ironman triathlon runs within one year in spite of a warning by his doctor, who said he should ...
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Hoka One One, the trail-running shoe launched by Jean-Luc Diard...
Hoka One One, the trail-running shoe launched by Jean-Luc Diard and a partner, is diversifying into road running and cross-training
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News briefs
Helly Hansen will be the exclusive provider of gear for...
Helly Hansen will be the exclusive provider of gear for Sir Richard Branson's latest adventure, the Virgin Oceanic Expedition, whereby he plans to explore the deepest point of all five oceans. Helly Hansen will supply the apparel, footwear and accessories for the expedition, including technical offshore sailing suits ad technical ...
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News briefs
Oxbow has launched a new website featuring for the first...
Oxbow has launched a new website featuring for the first time the Oxbow TV, a channel webcasting some of the video productions made for the French surf brand. Providing links to various social networks, the website is available for the moment in French. Other languages will be added in the ...
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Mizuno is going to sponsor several sports programs, mainly related...
Mizuno is going to sponsor several sports programs, mainly related to running and golf, on the French Canal+ TV channel this year
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Gonzalo Hinguain, a star of the Real Madrid team who...
Gonzalo Hinguain, a star of the Real Madrid team who plays in the national Argentine football team, is switching over his endorsement from Adidas to Nike
