News and insights about brands in the sporting goods industry – Page 389
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Easton and Hoyt have agreed on a six-year extension of...
Easton and Hoyt have agreed on a six-year extension of their deals as official arrow and bow partners of World Archery, respectively
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The football star David Beckham is the global brand ambassador...
The football star David Beckham is the global brand ambassador of Samsung Electronics for the London Olympics in 2012. He will appear in advertising and public relations campaign to make people aware of Samsung's sponsorship of the Games as a Worldwide Olympic Partner.
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The competitive surfer Otto Flores is the new ambassador for...
The competitive surfer Otto Flores is the new ambassador for surf and fun for Dragon in Puerto Rico. As a member of the company's international surf program, he will help expand the brand in his home territory through grass-roots marketing events. He will also mentor Puerto Rico's amateur surf team.
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Billabong International is partnering with Modern Amusement for a line...
Billabong International is partnering with Modern Amusement for a line of eyewear and watches that will bear Modern Amusement's crow logo. The products will target the youth boardsports market and be available worldwide at surf shops, Pacific Sunwear stores, Bloomingdale's and Nordstrom. Billabong's other brands include Element, Von Zipper, Nixon, ...
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Tom Veiga is the artist chosen this year to illustrate...
Tom Veiga is the artist chosen this year to illustrate the campaign for registrations in the International Surfing Day of next June 19
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The European Surf Industry Manufacturers Association, EuroSIMA, recently held its...
The European Surf Industry Manufacturers Association, EuroSIMA, recently held its Source European Snowboarding Industry Forum in St. Anton, Austria, with almost 70 international participants at the two-day seminar. To cap the event, EuroSIMA held its fifth annual Snowball, the party for the snowboard industry that also helps environmental charities. At ...
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Berkley, which is part of Jarden Corporation's Pure Fishing empire,...
Berkley, which is part of Jarden Corporation's Pure Fishing empire, is introducing a new light-weight and robust “uni-filament” fishing line with excellent casting properties
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Woolrich will bring out a technical line of outdoor clothing...
Woolrich will bring out a technical line of outdoor clothing and accessories for the autumn/winter 2013/14 season (more in The Outdoor Industry Compass)
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EFA says it has obtained European certification under the Personal...
EFA says it has obtained European certification under the Personal Protective Equipment directive for its EFA Aqua Shock line of swimwear, whose fabrics are already ISO and Oekotex certified. Under a special agreement, the line has become available in 72 stores of El Corte Inglés in Spain and Portugal. The ...
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Nike has reportedly secured an extension of its contract with...
Nike has reportedly secured an extension of its contract with the Board of Control for Cricket in India (BCCI) for the equivalent of $60.66 million. The original five-year contract, signed in 2005, was worth $45 million and was stretched until last March to include the Cricket World Cup.
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Puma has signed a two-year sponsorship contract with Feguifoot, the...
Puma has signed a two-year sponsorship contract with Feguifoot, the football federation of Equatorial Guinea
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A French designer, Thomas de Lussac, has developed SurfAir, an...
A French designer, Thomas de Lussac, has developed SurfAir, an inflatable surfboard for amateurs using a three-dimensional PVC-based fabric that can be inflated in two minutes and then collapsed into a small sports bag
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The Focus Izalco Team Replica model, produced by Germany's Derby...
The Focus Izalco Team Replica model, produced by Germany's Derby Cycle, has won the Bicycling Magazine Editors' Choice Award in the “Best Enthusiast Road Bike” category
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Tennis Warehouse Europe has a partnership with the French Tennis...
Tennis Warehouse Europe has a partnership with the French Tennis Federation to be the order processor for the Roland-Garros tennis tournament this year. All French Open products sold at storerolandgarros.com will be fulfilled by Tennis Warehouse Europe, which will offer the complete line of official Roland-Garros products. The tournament's official ...
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Suunto will use Greg Hill, a famous Finnish skier and...
Suunto will use Greg Hill, a famous Finnish skier and mountaineer, as a testimonial to promote its line of outdoor wrist-top computers
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Timberland said it will plant one tree in Haiti for...
Timberland said it will plant one tree in Haiti for every response to its “Virtual Forest” application on Facebook, up to a target of one million trees. Planting trees in the Dominican Republic, Beijing, Madrid and other locations is also part of the initiatives that will be taken by Timberland ...
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Adidas and FC Bayern Munich have extended their 50-year partnership...
Adidas and FC Bayern Munich have extended their 50-year partnership through at least 2020. Adidas has a new home jersey for the 2011-12 season, including the team's motto, “Mia san mia” (we are who we are), and vertical stripes that represent the figure depicted on the official coat of arms ...
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ECCO extends its partnership with Fred Couples, the 51-year-old golf...
ECCO extends its partnership with Fred Couples, the 51-year-old golf pro
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Etnies helped the Los Angeles Mission celebrate its 75th anniversary...
Etnies helped the Los Angeles Mission celebrate its 75th anniversary by giving 2,000 pairs of shoes to the homeless. The mission has been helping get homeless people off the streets for decades. Etnies, which is celebrating its 25th anniversary this year, has helped the cause, estimating that in the last ...
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According to an unconfirmed press report, Warrior Sports, the team...
According to an unconfirmed press report, Warrior Sports, the team sports subsidiary of New Balance, is reportedly going to be the jersey sponsor of the Liverpool Football Club, starting with the 2012-13 season. It would take the place of Adidas, which in turn took the contract over from Reebok after ...
