News and insights about brands in the sporting goods industry – Page 389
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News briefs
Adidas and FC Bayern Munich have extended their 50-year partnership...
Adidas and FC Bayern Munich have extended their 50-year partnership through at least 2020. Adidas has a new home jersey for the 2011-12 season, including the team's motto, “Mia san mia” (we are who we are), and vertical stripes that represent the figure depicted on the official coat of arms ...
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ECCO extends its partnership with Fred Couples, the 51-year-old golf...
ECCO extends its partnership with Fred Couples, the 51-year-old golf pro
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Etnies helped the Los Angeles Mission celebrate its 75th anniversary...
Etnies helped the Los Angeles Mission celebrate its 75th anniversary by giving 2,000 pairs of shoes to the homeless. The mission has been helping get homeless people off the streets for decades. Etnies, which is celebrating its 25th anniversary this year, has helped the cause, estimating that in the last ...
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According to an unconfirmed press report, Warrior Sports, the team...
According to an unconfirmed press report, Warrior Sports, the team sports subsidiary of New Balance, is reportedly going to be the jersey sponsor of the Liverpool Football Club, starting with the 2012-13 season. It would take the place of Adidas, which in turn took the contract over from Reebok after ...
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Summer Sanders, the female Olympic swimmer, will act as an...
Summer Sanders, the female Olympic swimmer, will act as an ambassador for Schwinn bicycles
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Just as the NBA season is winding up, Adidas has...
Just as the NBA season is winding up, Adidas has unveiled its newest, lightest basketball shoe, the adiZero Crazy Light. Pros Derrick Rose and Dwight Howard will be wearing the shoe for the playoffs, and it will be available at retail on June 3. It will come in four colorways ...
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Adidas has signed up two NFL draft prospects in the...
Adidas has signed up two NFL draft prospects in the U.S., Von Miller of the Texas A&M team and Randall Cobb of the University of Kentucky Wildcats
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Macron is the new official technical sponsor of AZ Alkmaar,...
Macron is the new official technical sponsor of AZ Alkmaar, the Dutch football club. The four-year deal starts with the 2011-12 season and includes official replica jerseys and other official merchandise. This is Macron's first foray into the Dutch football market. The team had some input into its new outfits, ...
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Slazenger has signed up James Anderson, the Lancashire cricket champion,...
Slazenger has signed up James Anderson, the Lancashire cricket champion, as an official ambassador
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Universal Music Group and Billabong have announced a partnership where...
Universal Music Group and Billabong have announced a partnership where they will collaborate to develop a wide range of products and services that will bring together popular recording artists and stars in action sports. Some of the planned offerings include co-produced premium audiovisual content, live events, music compilations, sports and ...
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Tyr Sport is the new exclusive apparel sponsor for the...
Tyr Sport is the new exclusive apparel sponsor for the British triathlete Tom Lowe, providing garments for all three activities in his event. Lowe took part in his first full Ironman triathlon in Arizona last year, where he came in third. Separately, Tyr has signed a six-year deal to sponsor ...
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Volcom's new “Embrace Recovery” T-shirts have been designed for Japan...
Volcom's new “Embrace Recovery” T-shirts have been designed for Japan in the wake of the earthquake and tsunami that devastated the country in March. All profits from the T-shirts, which are black with a modified Japanese flag on the front, will go to help people in Iwate, Miyagi and Fukushima ...
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This year's Search event being held by Rip Curl will...
This year's Search event being held by Rip Curl will take place in San Francisco. The company has had a floating event, licensed by the Association of Surfing Professionals, designed to draw the world's best surfers to a beach that has never had a competitive event. This year's event is ...
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In its quest for breathable performance shoes that repel stains...
In its quest for breathable performance shoes that repel stains and water, Scott Sports is going to start using the ion-mask liquid repellent nanocoating technology of P2i on its training and trail-running shoes starting in August. A nanoscopic layer of protective polymer coats the entire shoe, so water beads up ...
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Globe International has called on three World Surfing Champions to...
Globe International has called on three World Surfing Champions to come up with a series of limited edition skateboards named for these Sultans of Surf. The skateboards are shaped like the pros' favorite surfboards and are a nod to skateboarding's origins in surfing. The surfers are Peter Townend, Wayne Bartholomew ...
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Canterbury of New Zealand, now a property of JD Sports...
Canterbury of New Zealand, now a property of JD Sports Fashion, is boosting its lifestyle range with its first women's line, due to come out in the spring of 2002
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Catering to a growing fad and lifestyle in the country,...
Catering to a growing fad and lifestyle in the country, Vans will be title sponsor of a 2-year-old skateboarding circuit in China. Born in 2009 as the Battle of the Silver Dragon, the contest will be renamed Vans Dragon Sk8 series and will tour six major Chinese cities this year: ...
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Direct Golf UK has started up its own TV channel...
Direct Golf UK has started up its own TV channel designed to help golfers pick out the best equipment and improve their game. Direct Golf TV, available at www.directgolftv.com, features product reviews and video of golf tips, as well as special offers for Direct Golf UK stores. Carly Cummins, former ...
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Halti is planning to come out with its first line...
Halti is planning to come out with its first line of mountain bike clothing for the spring/summer 2012 season
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Franklin Sports and Marvel Entertainment have sealed a partnership to...
Franklin Sports and Marvel Entertainment have sealed a partnership to create a line of sporting goods featuring Marvel heroes Thor, Captain America and The Avengers. It will include equipment for baseball, basketball, boxing, American football, hockey, football and tennis, among others, and be available to consumers for this year's holiday ...
