News and insights about brands in the sporting goods industry – Page 59
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ArticleAdidas exhibits its “made to be remade” products in London
At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...
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News briefsPuma extends partnership with e-sports company
Puma and the e-sports company Gen.G have signed a multiyear extension of their existing global partnership for joint merchandise, player kits and special-edition uniforms. On Sept. 20 they will be launching a second lifestyle collection to be worn by Gen.G’s creators and players, among them team Korea (LCK), which won ...
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News briefsNike co-creates new training content to help kids express their potential
Nike has partnered with Leeds Beckett University and ICOACHKIDS to co-create a new curriculum for the Nike Training Club (NTC) app. The new program features inspiring content that is meant to help youth coaches create environments that allow kids to succeed on and off the field. The program consists of ...
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News briefsDecathlon Italy introduces apparel line for the disabled
Decathlon Italy has presented its new apparel line for the disabled. Italy is the first country where the global sporting goods retailer has developed products specifically for people with a disability. The launch coincides with the 2022 IWAS Wheelchair Fencing World Cup, which will take place in Pisa, Italy, on ...
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ArticleFanatics inks new deals with UEFA and ICC
Sports merchandise giant Fanatics has signed deals with UEFA and the International Cricket Council (ICC). UEFA and Fanatics have announced a long-term e-commerce, event retail and licensing deal, which the football governing body has described as “one of the most comprehensive sports merchandising partnerships in European football.” The national team ...
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News briefsVölkl hires new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefs
New pádel tournament in Egypt
Premier Padel has struck a multiyear deal with the New Giza Sports Club, CA Sports Marketing and the Egyptian Padel Federation to establish the first P1 pádel tournament in Egypt – and, indeed, in all of Africa. NEWGIZA Premier Padel is scheduled for Oct. 24-30 of this year at the ...
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News briefs
Lululemon expands in Spain
Lululemon is cramming its early moves in Spain into a short span of time, according to Diffusion Sport. The Canadian brand switched on its Spanish e-commerce site at the end of August, and followed that up in early September with the opening of its first own-store in Spain, on Paseo ...
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News briefs
Kanye West’s company files new trademarks for apparel, accessories and services
Kanye West’s company Mascotte Holdings has just filed new trademarks for Donda Sports merchandise, TMZ has revealed in an exclusive report. According to the report, Mascotte has filed new trademarks for such apparel as T-shirts, jackets and hats, as well as shoes and a range of accessories, including fanny packs, ...
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News briefs
On unveils first shoe made from carbon emissions
In partnership with LanzaTech, Borealis and Technip Energies, Swiss sports brand On is launching a shoe called Cloudprime. Described by the company as “the first-ever shoe made from carbon emissions,” the Cloudprime is made of CleanCloud EVA (ethylene vinyl acetate) foam, which uses industrially emitted carbon as a raw material. ...
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Infographics & DataSporting Goods Scorecard Q2 2022 - The top performers by sales and profit
This exclusive chart and data can be downloaded by our Premium Members.
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News briefsCastore inks partnership with F1 team Oracle Red Bull Racing
British sportswear brand Castore has announced a new long-term partnership with the Oracle Red Bull Racing Formula 1 team. The deal will see Castore supply the team with apparel from the start of the 2023 Formula 1 season. In addition, Castore branding will feature on team apparel and the race ...
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News briefsNidecker launches innovative snowboard binding
Source: www.nidecker.com Nidecker Supermatic Swiss snowboard brand Nidecker has introduced the Supermatic, an innovative binding that offers automatic operation, a universal design that suits all snowboard boots from any manufacturer – whereas most of these systems require specific boots – and a dual slip-in and strap entry ...
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News briefsUnder Armour and Steph Curry about to sign a lifetime contract
According to Forbes and other media outlets (referring to a report from Rolling Stone), NBA star Stephen Curry and Under Armour (UA) are finalizing a near-lifetime contract worth “potentially more than $1 billion.” After political dissonances with UA founder Kevin Plank who praised the then-president Donald Trump in 2018, rumors ...
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ArticleReusch goes museum: Part of “Football: Designing the beautiful game” in London
Source: Felix Speller George Best’s worn boots For the first time, the exhibition “Football: Designing the beautiful game” was on display at the Design Museum in London from April to August 2022. The goal of this exhibition was to look at football from a different perspective and ...
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News briefsGoPro launches Hero11 camera in three versions
GoPro, celebrating its 20th anniversary in 2022, has released three versions of its new Hero11 Black camera: Hero11 Black, Hero11 Black Creator Edition and Hero11 Black Mini. All three cameras feature a new, larger sensor that offers the highest resolution, highest 10-bit color depth, best video stabilization and widest field ...
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News briefsHelly Hansen renews its partnership with American Magic
Helly Hansen has announced its continued partnership with New York Yacht Club American Magic, the U.S. Challenger for the 37th America’s Cup. The Norwegian-based brand and the sailing team are again joining forces in a partnership that will bring together top athletes, coaches, designers, R&D, engineers and support teams to ...
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SponsoredEnhance customer experience with a workout-based loyalty solution
How Stready’s loyalty solution supercharges engagement, loyalty and data with a workout-based loyalty solution.
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News briefsFila launches a capsule collection with Haider Ackermann
Fila has announced a collaboration with Haider Ackermann. The Colombian-born French designer will create a one-off collection of menswear, womenswear and accessories for the sportswear brand. The collaborative capsule collection will be unveiled with a fashion show in Manchester, U.K. on Nov. 17, 2022.
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News briefsSalomon revamps logo, presents new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
