News and insights about brands in the sporting goods industry – Page 57
-
News briefsPerformance Days Award winners announced
In the run-up to the winter season’s Performance Days and Functional Fabric Fair, the winners of the 2024/25 Performance Awards were announced this week. This year, two prizes were awarded, with the Performance Award going to Long Advance for its fabric, LPD-22015- Y4E, and the new Eco Performance Award going ...
-
Sponsored“For Mindful Living”: The new Polygiene claim and what it means
Polygiene has a new range of technologies that can give products SuperPowers! We take a closer look.
-
News briefsDecathlon Belgium temporarily becomes "Nolhtaced"
Source: @DecathlonBe on Instagram Decathlon Belgium is changing its name to “Nolhtaced” (written backwards) for the next month. The move comes as part of a marketing and sustainability drive to promote “reverse shopping,” the retailer explained in a press release. Decathlon buys, repairs and resells second-hand products ...
-
News briefsPuma teams up with Modibodi on a series of “Period Pep Talks”
Puma has collaborated with absorbent apparel brand Modibodi on a series of Period Pep Talks with female athletes designed to encourage women and girls to stay in sport. The initiative is meant to address the problem of girls quitting sports due to periods. The talks feature Australian rugby star Tiana ...
-
News briefsPuma introduces sneaker infused with nitrogen foam
Puma has launched the Extent, a sneaker whose midsole features an innovative Nitro (nitrogen-infused) foam that is said to make it extremely lightweight, springy and soft. The Extent’s layered upper is inspired by Puma’s archive of 2000s long-distance running shoes. The material mixtures differ from one color to another, including ...
-
News briefsAsics releases trainer with the world’s smallest carbon footprint
With the launch of its Gel-Lyte III CM 1.95 trainer, Asics has unveiled a sneaker with the world’s lowest carbon footprint. As the name suggests, the shoe emits 1.95kg CO2e across its lifecycle. This is significantly less than the lowest CO2e sneakers currently available on the market, based on available ...
-
News briefsLacoste and Thrasher skate mag collab
Source: Lacoste Thrasher x Lacoste Legendary skateboarding magazine Thrasher, which has been around since 1981, has teamed up with apparel brand Lacoste for the first time for a joint skate collection. The collection’s design combines style elements from San Francisco and Paris, the two hometowns of the ...
-
ArticleThe winners of the third round of ISPO Awards 2022
Fidlock, Halti, Jackery, and more have been announced as the 16 winners in the latest round of the ISPO Awards 2022. In this, the third of four year-round submission and judging cycles, winners were selected from a particularly diverse field, representing a range of products. The Q3 cycle jury ...
-
News briefsRossignol Group chooses Wintersteiger to provide race ski service machines
Rossignol Group, home to winter sports brands Rossignol and Dynastar, has invested in Wintersteiger’s Jupiter ski service machines for their three production centers in France and Spain. Introduced in 2021, the precision machines will ensure premium processing for the group’s racing ranges and guarantee a perfect, consistent finish and ski ...
-
News briefsOn announces partnership with triathlon champion Gustav Iden
Source: On Gustav Iden Swiss running shoe and apparel brand On has announced an official partnership with Norwegian triathlete Gustav Iden. The collaboration will see the athlete and the brand working closely together to develop products designed for racing and training. Flavio Calligaris, head of athlete strategy ...
-
ArticleGoogle debuts Fitbit-enabled smartwatch
Google is releasing, under the Pixel brand, its “first full-featured premium smartwatch.” The point of interest for the sports industry is the watch’s “deep integration with Fitbit,” with “on-device machine learning and deep optimization down to the processor level.” In short, Google has combined a wrist-worn, internet-connected computer with an ...
-
News briefsAdidas teams up with Calm on World Mental Health Day
Adidas has announced a new partnership with Calm, a global mental health platform, on World Mental Health Day (Oct. 10). The idea behind the collaboration is to help progress sports performance by supporting mental well-being. Through Adidas’ membership program, adiClub, consumers can access Calm Premium. The partnership is starting as ...
-
News briefsLacoste announces new breakdancing brand ambassadors
Five international breaking talents have joined Lacoste’s roster of brand ambassadors. The five talents include Ayu, a Japanese star of the international women’s scene; French breaking talent Kimie, who will be competing at the 2024 Paris Olympics; the several-time world champion Lilou; Dutch breaking talent Lorenzo; and Marlone from France, ...
-
Infographics & DataDTC’s share in VF’s revenue
This infographic shows the rise in DTC Digital as a percentage of VF Corp.’s revenue.
-
News briefsAdidas Terrex expands ski athlete’s team
Adidas Terrex has added alpine ski Slovakian Petra Vlhová und Alice Robinson from New Zealand to its ski athlete’s roster, which already included U.S. alpine ski star Mikaela Shiffrin. Adidas Terrex has designed personalized custom ski racing suits for each athlete.
-
News briefs
Nidecker partners with Layerise to launch new user experience
Source: Nidecker Supermatic binding Swiss snowboard brand Nidecker has partnered with Danish tech company Layerise to revolutionize the user experience of their new binding system, Supermatic. As reported in SGI Europe, Nidecker recently launched an innovative snowboard binding system, Supermatic. Together with Layerise — a modern customer ...
-
News briefsNFL launches grassroots merchandise collection for 2022 NFL London Games
The National Football League (NFL) announced the upcoming launch of “Origins: An NFL Collection” in celebration of the NFL coming to London for the 2022 NFL London Games with American football matches played on Oct. 2, 9 and 10. Origins: An NFL Collection has selected two London brands, 37 LDN ...
-
News briefsHummel unveils “toned down” Denmark kits for Qatar World Cup
Source: LinkedIn Danish jerseys by Hummel for Qatar 2022 Hummel has unveiled Denmark’s official kits for the 2022 FIFA World Cup in Qatar. All the details for Denmark’s new jerseys were toned down, including Hummel’s logo and chevrons, as a “protest against Qatar and its human rights ...
-
News briefsPeloton teams up with Hilton Hotels in the U.S.
Source: Hilton Hotels Hilton x Peloton Peloton Interactive announced a partnership with Hilton Hotels, making the group the first hospitality brand to feature Peloton’s bikes across its U.S. hotel portfolio of 18 brands. By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels – including ...
-
ArticleFila and the Shakur Estate release a special-edition collection of footwear, apparel and accessories
In collaboration with the Shakur Estate, Fila has released a special-edition collection of apparel, accessories and footwear in honor of the legendary musician. This is the first exclusive footwear collaboration between the Estate and Fila. Tupac Shakur was a cultural icon with an enduring influence that transcended music. Style was ...
