News and insights about brands in the sporting goods industry – Page 60
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News briefsInstagram changes e-commerce strategy step by step
Meta, the parent company of Instagram and Facebook, has announced another change to Instagram’s e-commerce options. According to an internal memo quoted by The Information, it plans to remove the platform’s “Shopping” page due to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the ...
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News briefsSalomon launches new loyalty program S/Plus
Salomon’s new free loyalty program S/Plus offers its members free shipping, free events, exclusive offers tailored to the member’s interests and special rewards. This is how Salomon strives to strengthen customer loyalty. Consumers can sign up for S/Plus either online or at Salomon stores. In addition, there ...
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News briefsPuma launches metaverse website, NFTs
Puma has launched a metaverse website – “an immersive and interactive place to experience the future of the brand” – that will be offering NFTs, “web3 activations,” and limited-edition redeemable physical sneakers. Called Black Station, the website will form part of Puma’s “Futrograde” show for New York Fashion Week. ...
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News briefsJoma partners with the Serbian Tennis Federation
Spanish sportswear brand Joma has announced a new sponsorship agreement with the Serbian Tennis Federation. The deal involves athletes in all categories. The Serbian Tennis Federation will wear Joma uniforms for the first time at the Davis Cup 2022 in Valencia, starting on Sep. 13. Serbia won this tournament in ...
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Infographics & DataTop 10 Sports Apparel Brands 2021
This exclusive interactive chart shows revenues and year-on-year revenue growth for the top ten sports apparel companies of 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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ArticleMarket Analysis: The sports apparel market
This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.
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ArticleGymshark opens first brick-and-mortar store
Gymshark has announced it will open its previously announced flagship store on Regent Street in London on Oct. 1. This first-ever brick-and-mortar store for the British brand will span around 1,700 square meters and feature several other functions in addition to the sale of Gymshark products and apparel. For example, ...
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News briefsAndrés Iniesta launches new sportswear brand Capitten
Spanish footballer Andrés Iniesta has launched Capitten, a new sportswear brand. Capitten’s debut line features the One 888, the flagship product of the brand’s collection. It’s a limited-edition football boot for adults and children, designed in partnership with Japanese firm Shimpei Inoue and inspired by the 1980s. The shoe is ...
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News briefs
Partnership between Porsche and Red Bull does not materialize
In the course of a possible Formula 1 entry by Porsche, Porsche AG and Red Bull have held talks in recent months. Both companies have jointly concluded that these talks will not be continued, Porsche said in a press release. The premise was always a partnership at eye level, including ...
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News briefsAdidas unveils the new FW22 Made with Nature Capsule Collection
Source: Adidas The new Ultraboost 22 Made with Nature for women Adidas has unveiled its latest Made with Nature capsule collection for fall/winter 2022. It continues the brand’s mission to replace conventional materials and design finite resources. The new Ultraboost 22 Made with Nature for women takes ...
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News briefsPuma presents new Away football kits
Puma has unveiled th new 2022 national team Away kits. A new design language reinterprets national motifs from football, culture, and nature, bringing them together in ways that turn each jersey into a statement piece for the nation and the national team. The German company is equipping the teams of ...
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News briefsNike Forward is said to revolutionize apparel creation
Source: Nike Nike Forward pocket detail Nike is introducing “a game-changing innovation platform revolutionizing apparel creation,” dubbed Nike Forward. The process of creating Nike Forward, which Nike says required over five years of research and development, needs fewer steps than traditional Nike knits and woven processes. Rather ...
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News briefsCLMBR rolls out second generation of vertical climbing machine
Source: https://clmbr.com/the-machine CLMBR 2 CLMBR is launching the second iteration of its vertical climbing machine, now available for pre-order. The new generation of CLMBR features a technological upgrade called CLMBR Vision, which allows users to access live, dynamic coaching and feedback while they exercise, including off-machine strength ...
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News briefsNike releases new ad to celebrate Serena Williams’ legacy
Following Serena Williams’ loss at the U.S. Open singles tournament on Sep. 2 and her retirement from tennis, Nike released a 60-second clip the following day to celebrate the athlete’s legacy. The new ad is titled “By Changing Nothing, She Changed Everything” and features guest voiceover narration from U.S. actress ...
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Infographics & DataSporting goods company inventory levels in Q2 2022
This exclusive interactive chart shows inventory levels at 28 sporting goods companies for Q2 2022, comparing with Q2 2021 and Q4 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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ArticleWhy sporting goods industry inventories rose by 57% in Q2 2022
The aggregate inventory level for 28 public sporting goods companies, tracked by SGI Europe, rose more than 57 percent year-over-year to more than €31.9 billion at Q2 end and was up by nearly 32 percent from the end of 2021 when it stood at €24.27 billion. Eleven companies had inventory ...
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News briefs
ABG and Warson collaborate on Volcom and Frye work shoes
Authentic Brands Group (ABG) announced an expanded partnership with Warson Brands, a full-service manufacturer of protective and safety technologies and longtime partner of Reebok. Warson has committed to designing, developing and distributing high-quality professional footwear for the Frye and Volcom brands in the U.S. and Canada. The Frye Company will ...
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News briefsNew Balance with new international marketing director
Romina Bongiovanni replaces Tim Malone, who left the company to join Crocs, as global director of international marketing at New Balance. She will report to Jeff McAdams, VP of global marketing, and join the company’s global leadership team. Most recently director of global comms and entertainment at New Balance, Bongiovanni ...
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News briefsBiodegradable Golf Balls for a more environmentally friendly golf sport
Source: Biodegradable Golf Balls Biodegradable golf balls, 24 pack Every year, several hundred thousand golf balls disappear from golf courses around the world. In most cases, they find their way into our oceans, lakes and waterways. This is a bigger problem than the public realizes, as these ...
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News briefsCompostable yoga wear from Wellicious
As reported by 1st Blue, German yoga wear brand Wellicious has launched its first “Cradle-to-Cradle Certified Yoga Collection” – compostable yoga wear – after six years of research into sustainable materials. The elasticity of the Wellicious fabrics, which is necessary for yoga, comes from a new type of biodegradable elastane, ...
