All Brands articles – Page 68
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News briefs
Adidas’ former Yeezy boss will work for Shopify
The mystery about the recent departure of the former head of the successful Yeezy business unit at Adidas is solved. Shopify has just announced that Jon Wexler will be joining the global, Canadian-based e-commerce company on Sept. 14 as vice president of its creator and influencer program. As he did ...
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News briefs
Puma to release a Porsche collection
Puma has teamed up with a storied German automotive brand for the Puma x Porsche Design footwear and apparel collection, intended to mix luxury with performance. The three shoe models – Xetic M, Xetic L and Xetic M Shift – have a new type of sole, called Xetic, that is ...
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News briefs
Adidas places two low-yield €500 million bonds
Adidas placed two low-yield bonds worth a total of €1 billion, describing the transaction as its first one as an investment-grade-rate issuer, demonstrating the company’s strong credit profile. The bond offer was more than seven times oversubscribed. The proceeds will be used for general purposes including the repayment of existing ...
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News briefs
Nike launches sports collection for expecting moms
On Sept. 17, Nike will launch its first sports collection for expectant mothers through its own web store in the U.S., Europe and Africa. Designed to support and motivate women in all phases of pregnancy and beyond to continue doing sports, the four-piece collection will be marketed under the label ...
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News briefs
JD Sports signs one-year deal with Leeds
JD Sports will be the official sleeve sponsor of Leeds United, the English football club in Leeds, Yorkshire, for the 2020/21 Premier League season. The club will play in the first tier of English football following its promotion in the 2019/20 season. JD Sports’ logo will appear on men’s and ...
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News briefs
ADIFO launches U.S. operations
The Adi Dassler International Family Office (ADIFO), a privately-owned, independent wealth advisory firm for families, recently launched U.S. operations in Miami and Tampa, Florida. ADIFO was founded by Klaus, Horst and Stefan Bente, the three sons of Inge Dassler, the oldest daughter of Adidas’ founder, Adi Dassler. Currently run by ...
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News briefs
A revived Confirmed app by Adidas
Adidas is resurrecting its five-year-old Confirmed app as a new, updated e-commerce platform filled with story-telling contents. The new app became available in the U.S. last week, and there are reportedly plans to launch it also in China at the end of this year and in Europe next year. In ...
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News briefs
Decathlon closes two stores in Russia
Decathlon has decided to close two mega-stores in different parts of Russia in less than a month. On Aug. 20, the French sporting goods retailer announced that it would close a store in Ivanovo. The decision was made against the background of a major slump in revenue due to the ...
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Article
Two prominent Adidas executives quit
Two prominent U.S.-based Adidas executives are leaving at the same time, but an official of the company says the two events are completely unrelated. Jon Wexler, a 20-year veteran of the company who has been leading its Yeezy business unit since last November as vice president and general manager, left ...
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Infographics & DataRanking - The top 10 sports apparel brands
This exclusive chart shows the leading international sports apparell brands, including Nike, Adidas, VF Corp., Under Armour, Anta, Hanesbrands, Gildan, Puma, Columbia and Boardriders. Ranking by Revenue and by %-growth vs last year. This is exclusive data and analysis for Premium Members.
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OpinionOpinion: The short- vs long-term perspective of retail recovery
Guest Article by Magnus Ohlsson The pandemic has led consumers to shift interests and behavior for now, but not necessarily forever. This also means that short-term gains and losses should not be translated into an everlasting future. It is important to take into the equation the brand performance of the ...
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News briefs
Puma may snatch Neymar away from Nike
A Nike spokesman has confirmed that it is no longer sponsoring Neymar, the famous Brazilian forward player, ending a relationship that has lasted for 15 years. According to press reports, the 28-year-old football star is in discussions with Puma after failing to reach an agreement with the Swoosh on the ...
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ArticleMarket Analysis: The sports apparel market
We show you who are the winners and losers in the market.
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News briefs
Adidas and Unity release joint collection
Adidas Skateboarding and Unity, a producer of gender-neutral skate apparel and shoes, are releasing a joint collection for autumn/winter 2020. Unity was founded in 2017 by Jeffrey Cheung and Gabriel Ramirez specifically for the LGBTQ+ market. Cheung has used his illustrations to modify Adidas-designed shorts and shirts as well as ...
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ArticleAnta Sports switches to DTC in China
The pandemic has been a catalyst for change across many companies this year, including at Anta Sports Products. It has decided to do away with the wholesale model that it employed for 20 years in 11 major provinces. Instead, the Chinese sports group will switch to a new business model ...
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News briefs
Zalando hires three SVPs
Zalando has promoted an executive and hired two more. Andreas Antrup, who has been with the European internet fashion platform since April 2011, is moving to a new post as senior vice president of advertising. Antrup has been leading a five-year-old department called Zalando Marketing Services (ZMS). Andrew Watts came ...
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News briefs
Under Armour UK partners with Topgolf
Under Armour has announced a new strategic partnership in the U.K. with Topgolf Entertainment Group, the global sports and entertainment community that connects around 100 million fans. The partnership agreement will see the two companies collaborate in the U.K. on a series of projects to engage with fans and players, ...
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News briefs
Adidas extends its sponsorship of England Rugby
Adidas has signed a four-year extension of its footwear-supply sponsorship deal with England Rugby. The original deal dates to 2016. The new one takes effect on Sept. 1 and will run through the 2023/24 season. Adidas will retain exclusive rights to rugby boots and trainers for men, women and age-grade ...
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News briefs
Anta and the WWF agree to international partnership
The Anta Group has announced a new agreement with the World Wide Fund for Nature (WWF) that commits both parties to jointly invest more resources on sustainable environmental development, to drive the sustainability transformation of the textile industry and enhance biodiversity conservation. Based on a three-year collaboration framework, the two ...
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News briefs
Storck Bicycle in ownership reshuffle
Markus Storck, Storck Bicycle’s founder and managing director, has sold 25 percent of his shares to Stefan Lohwasser. Meanwhile, Lohwasser has acquired a 25% share in Storck Bicycle from Decathlon. Storck and Lohwasser are now equal partners in the cycling label, which is celebrating its 25th anniversary this year. The ...
