After several athlete deals, Skechers has entered a league-wide partnership with the WNBA

Skechers has signed a multiyear agreement to become an official partner of the Women’s National Basketball Association (WNBA), formalising the California-based footwear company’s push into women’s basketball that began with athlete signings in 2024.

Announced on May 6, the deal gives Skechers a league-wide presence during the WNBA’s 30th season, expanding its involvement beyond individual endorsements.

From player signings to a league-wide WNBA presence

Skechers’ entry into the WNBA began in 2024, when forward Rickea Jackson became the first player to wear Skechers basketball footwear in the league. Jackson, recently traded to the Chicago Sky, was followed in 2025 by two additional signings: Washington Mystics forward Kiki Iriafen and Las Vegas Aces shooting guard Jackie Young, who won her third WNBA championship last season.

The partnership lands as the WNBA marks its 30th season and prepares for a new Collective Bargaining Agreement (CBA). A tentative deal reached in March 2026 is expected to drive higher investment in player compensation and league infrastructure. For brands, the window to secure an early foothold in a fast-maturing property is narrowing — and Skechers has moved to establish a league-wide presence.

Basketball as a category bet

The WNBA deal is part of Skechers’ broader expansion into performance basketball. The brand’s current court lineup includes the SKX NEXUS, the SKX Full-Court Press, the SKX Resagrip and the SKX Reign, designed to deliver speed, flexibility, cushioning and traction across different play styles. The full collection is available through Skechers’ retail network and at skechers.com.

For a Fortune 500 footwear brand better known for comfort and lifestyle categories, basketball is a bid to gain ground in a segment where Nike and Adidas have historically defined both the product benchmark and the sponsorship landscape.