C-Suite Interviews
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ArticleSoqa’s founder on closing the female football product gap
German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.
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ArticleToni Sailer: scaling exclusivity in luxury ski wear
The German-managed brand operates in 32 countries with hand-crafted, limited-edition ski apparel — and no plans to go mass market.
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C-Suite InterviewPoland: SPORT 2000’s next growth stop
Germany-based retail service organization enters Poland as market 17. CEO Margit Gosau explains the strategic rationale behind a long-march expansion.
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ArticleLifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
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ArticleThe new Olympic deal empowering athlete storytelling
A groundbreaking partnership between WFSGI, IOC and IPC is transforming how brands support athletes during the Games - when it matters most.
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C-Suite InterviewSport 2000 CEOs on AI in retail
Sport 2000’s CEOs Margit Gosau and Irina Andorfer discuss how AI assistants are shifting retail from search-based discovery to conversation-driven commerce.
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C-Suite InterviewColumbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has relaunched its brand with a humorous campaign rooted in its 1980s heritage. Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, discusses how the company and modern consumers view the outdoors and its strategy for long-term growth.
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ArticleRichard Kuchinsky: ‘A sustainable shoe must be a good shoe first, sustainable second’
Leading footwear designers reveal the complex trade-offs between sustainability and performance in running shoes.
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C-Suite InterviewMelissa Kaar: 'Regardless of race, gender identity, sexual orientation, ability – there is a place for everyone in sport'
Managing director Melissa Kaar discusses the adidas Foundation’s evolution from startup phase to independent entity, detailing challenges from bank accounts to building trust with grassroots partners using sport for social change.
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C-Suite InterviewIntersport CEO Foley highlights running boom, stresses local approach
Tom Foley says that running is Intersport’s standout category, while outdoor has not yet reached former levels.
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ArticleHow sport can drive societal change in times of crisis – An interview with Marcel Aberle
The futurologist is convinced that the sports industry can drive forward the current transformation.
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C-Suite Interview"We’re thinking too small about sport"
Why sport needs a bigger stage: FESI’s Michael Nendwich on health policy, community power and the industry’s untapped potential.
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C-Suite InterviewFESI VP on the most disruptive AI tool for the sporting goods sector
FESI’s Michael Nendwich on AI, virtual try-ons and why tourism is a key growth driver for Europe’s sporting goods industry.
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C-Suite InterviewOrtholite CEO Glenn Barrett: Some customers are pulling orders forward
Ortholite’s CEO shares insights on how his brand partners are reacting to the current geopolitical situation.
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C-Suite InterviewAsics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it
Running is simple, accessible, and affordable, says Asics EMEA CEO Carsten Unbehaun. This is an important part of the truth. But why does Asics in particular achieve record sales year after year despite growing competition? Carsten Unbehaun, CEO Asics EMEA explains.
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C-Suite InterviewWorldly explained: The Higg Index, Cascale and measuring environmental impact on a product base
Worldly’s new Product Impact Calculator offers brands a way to accurately measure product-level Scope 3 emissions with primary supplier data, a step beyond spend-based tools and a key asset for sustainability reporting.
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C-Suite InterviewASMAS CEO Peter Bruggmann: "The private, independent sports shops are a key feature of the Swiss market"
Like many others, the Swiss market for sports has had trouble sustaining growth since the pandemic. SGI Europe has gotten hold of Peter Bruggmann, CEO of ASMAS, the Swiss sports retail association, to obtain details on how the Swiss market developed in full-year 2024. SGIE: How does the ...
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C-Suite InterviewCEO Richard Collier: Db has grown up
In fifteen years, Db has grown from a start up that wanted to make cool but practical ski products into a premium luggage company. We talked to CEO Richard Collier.
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C-Suite InterviewIrina Andorfer, Sport 2000 Austria: "As a retailer, I have to earn my USP"
Irina Andorfer talks about the transformation of Sport 2000 Austria and explains why listening and understanding are not enough for her first 100 days as CEO of Sport 2000 Austria.
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C-Suite InterviewWFSGI CEO Emma Zwiebler: “We are focused on unlocking the potential in the industry”
Emma Zwiebler reflects on her first year as CEO of WFSGI.
