All articles by Claudia Klingelhöfer – Page 6
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ArticleInternational Women’s Day: Sport is making progress and still has a long way to go
Women have gained more visibility and relevance in sports, but what impact does this have?
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C-Suite InterviewUlrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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ArticlePuma CEO Arne Freundt: “Puma is the challenger in sports and sports culture”
Puma is facing a crucial year in a difficult market environment. Sharpening the brand profile and raising consumer awareness in two difficult markets is key for the brand in 2024.
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ArticleCOP28: Outdoor & sports industries put reconnection with nature and physical activity on agenda
Read here how COP 28 went for representatives from the sporting goods and outdoor industry.
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ArticlePatagonia’s Re:Thinking: How circular is one of the most ambitious outdoor brands?
Often held up as one of the best examples of sustainable business in the outdoor industry, we look at how Patagonia is incorporating circularity.
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ArticleIntersport Austria with record sales in crisis year
Intersport Austria saw a record turnover of €645 million in the fiscal year 22/23. Its success rests on two strategic pillars. We have the details.
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C-Suite InterviewCarla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
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ArticleThe best consumer-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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ArticleMarketing report on sustainability: “Companies need to be braver”
Marketing professionals want bolder decisions when it comes to their companies’ sustainability strategies, according to a new global marketing study.
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ArticlePuma CEO Arne Freundt: “We are hungry”
Alongside Puma’s positive 2022 figures, we bring you CEO Arne Freundt’s renewed strategy for growth, as told at Puma HQ on March 1, 2023
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C-Suite InterviewArena CEO Peter Graschi discusses turnover, sales and growth of the swimwear company
CEO Peter Graschi explains how Arena plans to expand its growth even further and why Arena has no difficulty with the shortage of skilled workers.
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News briefsHow Nike is celebrating LeBron James
Nike’s marketing team score with their recognition of athlete’s unbelievable achievement
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C-Suite InterviewMotoi Oyama: “Asics’ challenge now is to set up our running ecosystem”
We sat down with Motoi Oyama, chairman and director of Asics Corporation to talk about the strategy and the economic situation of the company. His years of global experiences were seen in every answer.
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C-Suite InterviewAnne-Laure Descours: “We’re committed to making it better”
Puma’s Anne-Laure Descours is honest and optimistic about what needs to change. Read her interview on circularity in the apparel business.
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C-Suite InterviewEva Karlsson: “Transform or die”
It’s one of our industry’s most frequently cited examples of a successful circular business model. Houdini’s CEO tells us how she does it.
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Article74 percent of post-consumer textile in Europe is recyclable
A report titled Sorting for Circularity Europe provides key findings for a more circular use of textiles.
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ArticleE-Commerce: Secondhand marketplaces on the rise
Cross-border marketplaces are developing fast, and the C2C trend is one of the drivers.
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News briefsWinners and losers in the Chinese e-commerce market
Lockdowns lasting months in some areas have unsettled consumers in China. The apparel market has not escaped this. The NPD Group provides an overview of the biggest winners and losers – sports brands among them – on the most important e-commerce platform in China, Tmall. Source: Screenshot from ...
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News briefsH&M to pull out of Russia for good
Swedish fashion chain H&M has announced its complete withdrawal from Russia. The exit won’t be cheap.
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C-Suite InterviewPrivate Sport Shop and SportPursuit merge to form Sportscape Group
CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.
