All articles by Claudia Klingelhöfer – Page 2
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ArticleAtomic enters the ski apparel market with new performance collection
Atomic unveils first full ski apparel line for 2025/26 season
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ArticleASB GlassFloor launches Swiss subsidiary to expand digital sports flooring business
ASB GlassFloor launches AES in Switzerland with €30 million equity to scale global LED sports floor business and expand digital fan engagement solutions.
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AnalysisGlobal sports equipment market rebounds 1.8% in 2024
The global sports equipment market recovered modestly in 2024.
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ArticlePadel’s next frontier: US market prepares for explosive growth, with lessons from Europe
A new report outlines how America’s padel market could expand tenfold by 2030.
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ArticlePuma appoints Thomas John as new Vice President People & Organization
John, 59, joins Puma with nearly three decades of experience in HR leadership. Hoeld highlights “background in organizational transformation”.
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ArticlePeloton launches commercial hardware line and AI coaching program
Peloton enters commercial fitness with Pro Series hardware and AI-driven coaching, marking the next phase of its turnaround.
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News briefsThirtyTwo appoints Brad Alband as Creative Director
Brad Alband returns to ThirtyTwo as creative director, taking the lead on brand growth as it launches its first snowboard bindings.
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ArticlePuma extends Hyrox partnership until 2030 as sport’s growth accelerates
Additionally, Puma is adding new elite athletes as the booming fitness race sport doubles participation.
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ArticleOpenAI announces the ‘next era of commerce’
OpenAI’s enabling of direct shopping in ChatGPT and what it means for European retail.
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ArticleAndy Anson, new Sportscape Group CEO: “The big focus is on growth”
Sportscape Group has appointed Andy Anson as its new chief executive officer.
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AnalysisMarket Analysis: The global athletic footwear market 2024
SGI Europe’s yearly analysis details global sales of 25 athletic footwear brands and their performance in 2024.
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ArticleNike and Skims launch first collection, marking sportswear-shapewear crossover
The launch highlights Nike’s strategy to expand its lifestyle offering and diversify its reach.
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News briefsCambodia sets wage increase for 2026 garment workers
Cambodia raises garment wages to $210 for 2026.
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News briefsPuma share price jumps amid takeover rumors involving Adidas, CVC and ABG
Takeover rumors around Puma have intensified, with reports linking the brand to CVC, ABG and Adidas.
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ArticleVF Corp. sharpens focus on Vans and The North Face
After selling Dickies to Bluestar, VF Corp. is sharpening its focus on Vans’ turnaround, The North Face’s fashion push, and Timberland’s revival.
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ArticleNew running brand collaboration set to follow Puma x Saysky tie-up
Hoka has unveiled a collaboration with Swedish running label Unna on a limited-edition reimagining of the Speedgoat 2.
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News briefsDecathlon Germany pushes teamsport ambitions with Icon League sponsorship
The team Two Stripes United will be outfitted with Kipsta jerseys and footwear.
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News briefsThirtyTwo enters snowboard binding market and signs new athlete
The Snowboard boot specialist expands into the binding segment with the launch of its first binding line.
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News briefsKlarna debuts at New York Stock Exchange
Swedish fintech Klarna made its stock market debut on the New York Stock Exchange, raising $1.37 billion (€1.26bn) in its IPO.
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News briefsCanada Goose partners with Beside Group for Middle East expansion
The Canadian brand’s full product range will be offered across retail, wholesale and e-commerce channels.
