COMMUNITY – Page 6
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News briefsUEFA opens bidding for women’s soccer gear rights
UEFA has initiated a tender process to secure rights for match balls and apparel exclusively for its women’s competitions throughout the 2025-2030 period. Included in this cycle are five editions of the UEFA Women’s Champions League, the 2029 Women’s European Championship and various age-group tournaments. The tender process will kick ...
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News briefsAsics EMEA introduces a young exercise influencer team
Asics has announced the launch of what it claims is “the world’s youngest exercise influencer team.” Asics “Little Reminders” is a group of seven and eight-year-olds from across the UK who are on a mission to remind adults to exercise for how it makes them feel, not how it makes ...
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ArticleEU parliament advances directive to combat greenwashing – FESI applauds
In a bid to shield consumers from deceptive environmental advertising, the European Parliament has advanced its stance on establishing a verification and pre-approval system for environmental marketing claims. Under the proposed green claims directive, companies must substantiate claims such as “biodegradable,” “less polluting,” “water-saving,” or “bio-based content” before promoting their ...
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News briefsATP agrees new partnership with Saudi Arabian PIF
The Association of Tennis Professionals (ATP), the global governing body of men’s professional tennis, and Saudi Arabia’s Public Investment Fund (PIF) have agreed a new multi-year strategic partnership with a focus on enhancing global tennis. Upon the terms of the agreement, PIF will become the official naming partner of the ...
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News briefsMEP Frankowski backs FESI manifesto for inclusive sports
MEP Tomasz Frankowski, Co-Chair of the Sports Group in the European Parliament, has thrown his support behind the Federation of the European Sporting Goods Industry (FESI) Manifesto for the upcoming EU elections. FESI, in a statement, emphasized that this endorsement “underscores the alignment between FESI’s vision and the crucial work ...
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News briefsTennis Industry Association rebrands to serve diverse community
Tennis Industry Association (TIA) has undergone a transformation, rebranding itself as the Racquet Industry Research Group (RIRG). The change signifies more than just a shift in name; it marks a strategic move to broaden its mission and serve the entire racquet sports community with research and data. Recognizing the diverse ...
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News briefsA new association of Italian trade fairs
IT-EX is the name of a new association of Italian international trade fairs, created with the objective of promoting the interests of the sector and its internationalization. The new body, established on Feb. 7, was founded by Fondazione Fiera Milano with AIMPES Servizi, A.N.C.I. Servizi, ASSOMAC Servizi, CEU – Centro ...
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ArticleOpportunities ahead – WFSGI and McKinsey release 2024 report
2023 was a year of ups and downs. Despite facing challenges, WFSGI and McKinsey’s new Sporting Goods Report argue that it’s not all headwinds.
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News briefsTwo Ten Footwear Foundation names new Board Chair and Vice Chair
US nonprofit Two Ten Footwear Foundation, which has been supporting the interests of employees in the US footwear industry since the 1930s, announced its new Board Chair and Vice Chair at the foundation’s Board of Directors meeting last month. Joe Preston, President & CEO of New Balance, succeeds David Kahan, ...
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ArticleTechnogym’s strong wholesale growth driven by three regions
Technogym achieved 42 percent growth in wholesales revenues in 2021 to €145.3 million, driven by South Korea, Thailand, Malaysia, Saudi Arabia, Turkey, India and the central-northern region of Europe. For the year, the Italian wellness company delivered 75 percent growth in net income attributable to shareholders at €63.1 million versus ...
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News briefs
Y-3 and Real Madrid collaborate, celebrate anniversaries
20 years of partnership between Japanese designer Yohji Yamamoto and Adidas on one side, 120 years of Real Madrid on the other. This year, Y-3 and Real’s anniversaries result in a collection that includes a limited edition jersey with hand-painted looking back numbers, as well as training sportswear and accessories. ...
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News briefs
Decathlon signs agreement with ADESP
According to CMDsport, Decathlon has signed an agreement on inclusivity, equality and sustainability with the Spanish Sports Association (ADESP). One of its programs is to mentor female managers in sports federations, another is to promote the employment of handicapped athletes, and yet others aim to have athletes test Decathlon products ...
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News briefsPolartec sponsors 3D design online training with Portland Apparel Lab
In October 2021, Polartec launched a partnership with 3D solutions provider Browzwear and is now pushing further into the 3D design space. Starting in April 2022, the fabric specialist is sponsoring three design courses by the Portland Apparel Lab (PAL) to certify designers in VStitcher software, an industry-standard program from ...
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News briefsNew Global Category Manager for cross training at inov-8
After an eight-year absence, Chris Melton has returned to British running, hiking and fitness brand inov-8 as the new global category manager for cross training. Starting March 14, he is also responsible for the sales of footwear and apparel in Central and South America. Source: innov-8 Chris Melton ...
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News briefsDecathlon partners with GIZ on sustainability efforts in Vietnam
Decathlon and the German Development Agency (GIZ – Deutsche Gesellschaft für Internationale Zusammenarbeit) will be collaborating this year on two joint initiatives to reduce the environmental impact of Vietnam’s garment and textile factories. The two joint projects are “Climate Protection through Sustainable Bioenergy Markets in Vietnam” (GIZ BEM) and “Fostering ...
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ArticleRatcheting up European store growth, Zumiez sees a path to break-even in the region
Elaborating on its recent strong growth outside North America, Zumiez said it intends to open 14 new stores in various European countries in 2022, including two new markets, to take its door count across the continent to 81 locations. They will be branded as Blue Tomato, the European banner of ...
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News briefsReebok signs American football star Myles Garrett
Reebok has entered into a long-term partnership with U.S. football star and Cleveland Browns defensive end Myles Garrett, which the brand says will energize Reebok’s lifestyle and performance categories in Classics, Running, Cross-Training and Heritage Basketball. As a Reebok athlete, Garrett will play a key role in key marketing campaigns ...
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ArticleAdidas sees sales continuing to fall in Q1 but is optimistic for the year
Adidas is projecting that its sales would decline by a mid-single-digit rate in the first quarter of 2022 as continued supply shortages due to Covid-19 lockdowns in Vietnam late last year are seen shaving some €600 million of its top line during the period. They already shaved €400 million from ...
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News briefsIntersport Germany continues to focus on growth
Expansion is right at the top of Intersport Germany’s agenda in 2022: the existing dealer network is being strengthened and further expanded with a significant investment program. An example is the opening of Intersport Stommen in Essen, Germany, on March 3, 2022. The sports retailer offers more than 850 square ...
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News briefsDecathlon’s largest German store opens in Cologne
Source: Decathlon Germany Decathlon Cologne-Marsdorf The expansion of the Decathlon store in Cologne-Marsdorf, which first opened in 2017, to a total of 8,500 square meters (bigger than a football field) has been completed. The remodeling created new indoor test areas with, among other things, space for a ...
