Consumer insights from the sporting goods industry – Page 16
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News briefs
New NPD study shows a drop in China’s sports shoe market
China’s online market for sports footwear declined by one percent to $8.9 billion during the second quarter of 2021, according to a new study by the NPD Group. The drop was due to the poor performance of international brands, which suffered from a consumer boycott launched in March because of ...
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Article
New Russian lockdown boosts the resale market
A week-long lockdown ordered by the Russian government to slow down the spread of the Covid-19 epidemic forced Russian sporting goods retailers and others to shut most of their outlets, but it doesn’t seem to have affected the market to a major extent. As Russia has become the European country ...
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Article
The Swedish sports market grew by 6.5% in Q3
The Swedish sporting goods market rose by 6.5 percent at the retail level during the third quarter as compared to the year-ago period, according to the new SportIndex launched by the Svensk Sportforum last year in combination with HUI Research. While sales at physical stores went up by 4.1 percent, ...
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ArticleA bullish European surf industry honors Frederic Basse
Surfboards, wetsuits and other hardware items in the surf sector have recorded growth rates of between 20 and 40 percent during the current post-Covid year, according to the European Surf Industry Manufacturers Association (EuroSIMA). Speaking at the annual EuroSIMA Surf Summit in Hossegor, on the French Basque coast, Jean-Louis Rodrigues, ...
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News briefs
Golf in Asia getting younger and more female, survey suggests
According to recent research work by Sports Marketing Surveys (SMS), 3 percent of golfers in nine Asian markets have taken up the game within the past year, and 6 percent within the past two years – that is, during the coronavirus-related lockdowns. Also, a quarter of the new golfers are ...
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ArticleSport 2000 is market leader in Austria for the first time
Presenting the results of a large nationwide study by the market research company Regio Plan. Holger Schwarting, CEO of Sport 2000 Austria, confirmed that his cooperative was able to secure market leadership in Austria for the first time in 2020 with a market share of 33.6 percent, followed by Intersport ...
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ArticlePE firm to acquire NPD Group
The private equity firm Hellman & Friedman (H&F) will soon be entering into a binding and exclusive agreement to purchase the NPD Group, once the latter’s employee-works council has been lawfully notified and consulted. Founded in 1966 and headquartered in Port Washington, New York, NPD claims to be the world’s ...
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ArticleNPD: The world market was flat or down 4% in 2020
It’s all a matter of defining the scope of the sporting goods market. The NPD Group’s annual Global Sport Market Estimate shows that it remained flat at €429 billion in the 2020 pandemic year, after continued increases since 2009. The NPD study points out that it would have fallen by ...
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News briefs
Vietnam woes penalize Yue Yuen and other producers
Yue Yuen’s revenues were down by 24 percent to $541.5 million year-on-year in September, with decreases of 22 percent in manufacturing and 25 percent at retail. Total revenues were still up by 6 percent to $6.44 billion for the first nine months of this year. The company relies on Vietnam ...
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Article
New Ipsos/WEF study on exercising in 29 countries
A study by Ipsos and the World Economic Forum shows that people in 29 countries spend on average 6.1 hours per week on exercise or sports. Rates are hardly uniform within the cohort, however. The least active people appear to be Brazilians, spending three hours per day, whereas the ...
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ArticleIndustry stocks fell by 8.3% in Q3
The stock market valuation of the sporting goods sector fell by 8.3 percent on average between June 30 and Sept. 30 of this year, after rising by 10.9 percent during the first quarter and by 25.6 percent during the second quarter. In contrast with previous quarters, the sector performed less ...
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ArticlePromising tennis sales in Europe for H1 2021
According to Sports Marketing Surveys (SMS), sales of tennis racquets and strings for the first half of this year rose in all eight of Europe’s major tennis markets: Austria, France, Germany, Italy, the Netherlands, Spain, Switzerland and the U.K. Year-on-year growth in volume (45.3%) outpaced growth in value (40.7%), with ...
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News briefs
China’s manufacturing tempo is slowing down
China’s Purchasing Managers’ Index (PMI) shrank in September for the first time since February 2020, when the coronavirus pandemic first hit the country. Power shortages and new, sporadic Covid-19 outbreaks are being blamed for the reversal, raising the likelihood of new supply chain problems. Economists are predicting a further slowdown ...
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AnalysisMarket Analysis: The sports apparel market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports apparel brands including breakdown by region.
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News briefs
Driven by DTC and online, Norway’s sporting goods market grew by 16.5% in 2020
While exceeding 10 percent, the growth in Norway’s sporting goods industry from 2019 to this past January was too low – or so says Trond Evald Hansen of the Norwegian Sports Industry Association. Hansen’s calculations are more comprehensive than those compiled by various organizations in some other countries, as they ...
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AnalysisMarket Analysis: The athletic footwear market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global athletic footwear brands including breakdown by region.
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News briefs
Big audience for this summer’s UEFA championship
This year’s delayed edition of the UEFA 2020 European Championship attracted a cumulative global audience of 5.2 billion people and generated more than 7.5 million social media views and interactions. Big increases were scored in India, China and the U.S. The final of the football tournament, where Italy beat England, ...
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News briefs
Wilberries sees big boom in online sales of sporting goods in Russia
Wildberries, the largest online retailer in Russia, reported an 85 percent increase in sales of sporting goods over the internet between the beginning of May and mid-August. In particular, the demand for electric scooters doubled. Electric bicycles were also among the bestsellers. Sales of all kinds of bicycles climbed by ...
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News briefs
Olympics spurred the demand for some sporting goods in Kazakhstan
Sales of some sporting goods jumped in Kazakhstan during the past few months, which was likely associated with the Tokyo Olympics. Market research conducted by Delovoy Kazakhstan showed that the demand jumped in every segment where Kazakh athletes were competing. This year Kazakhstan for the first time performed in rock ...
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AnalysisMarket Analysis: The sports equipment market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports equipment brands including breakdown by region.
