Consumer insights from the sporting goods industry – Page 14
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News briefs
Omnichannel purchasing has become the norm in Spain
According to the “Estudio E-Commerce 2021,” a study put out by IAB Spain and Elogia, the distinction between e-tail and physical retail has blurred this year in Spain to the point of indifference for 58 percent of the country’s consumers. This is an increase of six percentage points from last ...
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Article
German e-commerce grows strongly, marketplaces on the rise
Figures published for the second quarter of 2021 by the German e-commerce and mail order trade association, BEVH, show an unbroken overall trend toward e-commerce and the use of online marketplaces for all types of goods in Germany, even though restrictions on brick-and-mortar retailing have been eased. After a strong ...
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ArticleA 13% rise in bike sales limits the Austrian sports market’s drop to 1%
Pointing to the strongly diverging business development for Austrian retailers (depending on location and product range focus), the national Association of Sporting Goods Manufacturers and Suppliers (VSSÖ) provided a first summary for the full year 2020 and the winter season Q4, 2020, and Q1, 2021. According to the association, total ...
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Article
European gyms felt the pinch in 2020, but EuropeActive is optimistic
European fitness clubs were forced to shut down during multiple lockdown periods in 2020, in some cases for between 40 and 50 percent of the operational days, and this caused a major dip in attendance after decades of continuous growth. According to a new report by EuropeActive, compiled as usual ...
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ArticleSporting goods stocks jumped by 26.65% in Q2
The average share price of the sporting goods sector grew by 26.65 percent between March 31 and June 30, accelerating from the 10.9 percent growth recorded in the first three months of this year. As usual, the public companies in this sector scored much better than all the major stock ...
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ArticleThe Swedish sports market recovers after a 2.9% drop in 2020
The Swedish sporting goods market fell by 2.9 percent in terms of offline and online retail sales in 2020, but it made a strong recovery in the first quarter of 2021 with a growth of 15.0 percent, according to the Sportindex, a new quarterly report compiled by the Swedish sporting ...
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News briefs
Sport is not among Spain’s top e-tail categories
Sport does not figure among the chief product categories in Spanish e-commerce. So says the latest edition of an annual study put out by Elogia, a Spanish digital marketing agency, and IAB Spain, which claims to be the world’s largest association of communications, advertising and digital-marketing agencies. Some 25.8 million ...
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News briefs
Anta joins the list of the most valuable apparel brands
Anta and Asos joined the list of the world’s ten most “valuable” apparel brands outside the luxury goods sector in the 2021 edition of Kantar’s annual BrandZ report, based on financial performance as well as market data and consumer surveys. As a whole, the category gained 53 percent in value ...
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News briefs
Nike is the most resold fashion brand
Nike is “by far” the most resold fashion brand in the world, according to a survey of 60 (fashion, casual and sports) brands and fast-fashion banners carried out from June 4 to 7 by a British comparison website, SaveOnEnergy. It found that the Nike brand had a “staggering” 1,160,153 listings ...
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News briefs
Euratex calls for new measures as apparel demand sinks by 18%
Figures from the Spring 2021 Report by Euratex (European Apparel and Textile Confederation) show a dramatic contraction in the demand and production of textiles and clothing. The EU’s turnover in textile fibers and fabrics declined by 9.3 percent in 2020 as compared to 2019. For clothing, the decline was even ...
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News briefs
Kenyans are the most frequent runners
A survey of 8,414 current runners conducted between March and April by Nielsen Sports for World Athletics in ten different countries shows the highest level of participation in Kenya, with 47 percent of them running at least once a month and 12 percent less often. In terms of frequency, Kenya ...
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News briefs
A 2.8% CAGR forecast for tennis shoes by 2028
The market for tennis shoes was worth $2.19 billion in 2020, and is forecast to reach $2.60 billion by 2028, representing a compound annual growth rate (CAGR) of 2.8 percent from 2021 to 2028, according to a new report by Allied Market Research (AMR). By playing surface, the hard-court tennis ...
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ArticleCovid has created many new young and female runners
Running has been one of the sports that have benefited the most from the Covid-19 pandemic, along with golf, cycling, home fitness, surfing, hiking and a variety of other outdoor sports. According to a global survey of 3,961 current runners, 28.76 of them started to run during the pandemic, Questioned ...
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News briefs
Sports retailers’ closures up by 84% year-on-year in Spain
Like in other countries, the pandemic has accelerated a reduction in the number of sporting goods stores in Spain, adding to factors such as the growing weight of e-commerce, the more selective distribution policies of the major sports brands and the general modernization of the trade. Some 372 sporting goods ...
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ArticleFESI report indicates a recovery in the sports goods sector
A new survey conduct in April by the Federation of the European Sporting Goods Industry (FESI) indicates that most sporting goods companies are now “on their way to recovery;” despite the difficulties they have been going through over the last 12 months. The picture is, however, quite diversified. The outdoor ...
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News briefs
Golf participation explodes in the U.K. and Ireland
Two new participation reports produced by Sports Marketing Surveys (SMS) – “2020 Great Britain Golf Participation Report” and “2020 Ireland Golf Participation Report” – have shown an increase in participation by a combined 2.3 million on-course adult golfers in Great Britain and Ireland last year. The reports are based on ...
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News briefs
Funwheels replace bikes in Russia
So far in 2021, Russia has experienced a slump in bicycle sales as compared to the last year, due to a high base of comparison and the booming popularity of scooters, according to research conducted by the Yandex.Market trading platform. Russian consumers have also started to buy fewer skateboards and ...
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News briefs
Spanish bike sales hit the 1.5m milestone
In 2020, Spain surpassed for the first time in history the milestone of 1.5 million bicycles sold in a single year. According to figures by Ambe, the Spanish bike industry association, released in collaboration with Cofidis, bicycle sales jumped by 24.10 percent to 1,565,233 units last year. The sector’s turnover ...
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News briefsGfK sees slow possible recovery of consumption in Germany
In its monthly study in Germany this May, GfK market researchers found consumer sentiment that has been “rather bright than muted,” because of falling illness rates and success in Covid-19 vaccinations. With more employees coming out of short-time or remote work and incremental re-openings of stores and restaurants, conditions are ...
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News briefs
U.K. competition watchdog sets out “green claims” principles for businesses
In 2020, the U.K. Competition and Markets Authority (CMA) announced that it was investigating the impact of “green” marketing on consumers. A recent analysis of websites, conducted alongside other global authorities, has shown that 40 percent of green claims made online could be misleading, the CMA said. The CMA is ...
