Consumer insights from the sporting goods industry – Page 13
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News briefs
Big audience for this summer’s UEFA championship
This year’s delayed edition of the UEFA 2020 European Championship attracted a cumulative global audience of 5.2 billion people and generated more than 7.5 million social media views and interactions. Big increases were scored in India, China and the U.S. The final of the football tournament, where Italy beat England, ...
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News briefs
Olympics spurred the demand for some sporting goods in Kazakhstan
Sales of some sporting goods jumped in Kazakhstan during the past few months, which was likely associated with the Tokyo Olympics. Market research conducted by Delovoy Kazakhstan showed that the demand jumped in every segment where Kazakh athletes were competing. This year Kazakhstan for the first time performed in rock ...
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News briefs
Wilberries sees big boom in online sales of sporting goods in Russia
Wildberries, the largest online retailer in Russia, reported an 85 percent increase in sales of sporting goods over the internet between the beginning of May and mid-August. In particular, the demand for electric scooters doubled. Electric bicycles were also among the bestsellers. Sales of all kinds of bicycles climbed by ...
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AnalysisMarket Analysis: The sports equipment market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports equipment brands including breakdown by region.
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Article7 out of 10 Austrians are physically active, outdoor sports most popular
As part of a representative study conducted by the digital market and research institute Marketagent.com, the retail chain Hervis Sports researched the athletic habits of Austrians and wanted to know whether and what impact Covid-19 has had on their sports behavior. Hervis is one of the largest specialist sports ...
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News briefs
GfK sees U.K. consumer confidence at pre-pandemic level in August
According to their latest consumer survey of around 2,000 citizens, market analysts at GfK see the U.K. Consumer Confidence Index at pre-pandemic levels of -8 in August, against a backdrop of cooling headline inflation and rising house prices. Expectations regarding personal financial situations over the next 12 months continue, and ...
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News briefsCAGR of 2% for the canoeing and kayaking market, driven by North America
The global canoeing and kayaking equipment market is expected to grow by $105.37 million during the 2021-2025 period, according to new market research by Technavio. This would represent a compound annual growth rate (CAGR) of nearly 2 percent during the forecast period, with North America likely to generate 41 percent ...
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Article
Global participation in tennis is on the rise
The International Tennis Federation (ITF) has just released the “ITF Global Tennis Report 2021,” which shows a positive outlook for tennis compared to the 2019 report, despite the challenges of the Covid-19 pandemic. The 2021 report indicates that there are now more than 87.2 million players in the 41 nations ...
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News briefs
Physical activity helps kids to prevent the long-term effects of heavy digital media use on their weight
Obesity, which is partly connected with the time spent using digital media, typically in sedentary mode, has exponentially increased among young people in recent decades. A heavy use of digital media during childhood is associated with a risk of being overweight at a later stage, as shown through a new ...
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News briefs
Connected gym equipment market to see 27% CAGR through 2025
The global connected gym equipment market is expected to register a compound annual growth rate (CAGR) of nearly 27 percent during 2021-2025, marking an incremental growth of $11.12 billion during the period, according to a new report by Technavio. The market is fragmented and the degree of fragmentation is expected ...
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Article
Small Q2 drop in an expanded Norwegian market
After registering a jump of 24.97 percent in the first quarter, due especially to very good weather conditions, the major sporting goods retail chains booked a drop of 3.93 percent in the second quarter as compared to the same period of last year, due in part to store closures. Many ...
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News briefs
India’s sports apparel market to grow by 16% over the next five years
A recent market research report has valued the Indian sports apparel market at $498.68 million in 2020, and predicts that it will grow by 16.06 percent by 2026. The report, titled “Indian Sports Apparel Market 2021,” has been released by Dublin-based ResearchAndMarkets. The growth will be primarily driven by increasing ...
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Article
NPD: Double-digit growth in Europe in H1
After rising by only 2 percent in the first quarter, the consumption of sports apparel and footwear jumped by 30 percent in the second quarter and by 15.5 percent in the first six months of 2021 in the five main European countries – Germany, France, Italy, Spain and the U.K. ...
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News briefsThe European outdoor market fell by 9.5% at wholesale in 2020
The Covid-19 pandemic led to a 9.5 percent decline to €5.8 billion in sales of outdoor products by vendors in Europe, according to the annual State of Trade (SoT) market research report compiled by the European Outdoor Group (EOG). In terms of value, the most affected subcategories were backpacks and ...
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Article
The Swedish sports market grew by 4.5% in Q2, driven by e-commerce
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News briefs
Decathlon is the leader of the web in Spain
With 18.6 million average visits per month, Decathlon is the most visited online retail platform for sports and fashion products in Spain, according to data from SEMRush. The number of online monthly visits on its Spanish website jumped by 22.2 percent in the last year alone, because of the pandemic. ...
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ArticleGfK observes more reluctant consumer behavior in Germany
In its latest consumer survey for Germany, GfK has identified more cautious behavior among German consumers. Both economic and income expectations show moderate declines – caused by a noticeable increase in prices and inflation and by once again rising Covid-19 infection rates. However, the propensity to buy is likely to ...
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News briefsNew study says contactless card transactions will reach $2.5 trillion by 2021
The value of global contactless card transactions will reach $2.5 trillion in 2021, up from $1.7 trillion in 2020, and cards will continue to account for the largest share of total transaction value in 2021, at 79 percent, according to a new report from U.K.-based market research firm Juniper Research. ...
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News briefs
Moscow represents one-third of Russia’s sporting goods exports, driven by outdoor
In 2020, Moscow exported sporting goods for $17.06 million, accounting for nearly a third of Russia’s overall exports of such products, said Vladimir Efimov, deputy mayor of Moscow, in a recent press conference. Outdoor products represented 33.5 percent of the total export turnover, he said, while adding that deliveries of ...
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News briefs
More Spaniards are exercizing than before
According to a new survey conducted by Spain’s Superior Sports Council (CSD), the number of Spaniards participating in some kind of sport at least once per year rose by 6.1 percentage points – from 53.5 to 59.6 percent – between 2015 and 2020. Last year, six out of ten Spaniards ...
