Consumer insights from the sporting goods industry – Page 12
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News briefsYouGov: Sustainability in retail is important to 25% of Germans
The trend toward greater sustainability in times of climate change is increasingly coming into focus in the retail and consumer goods industries. For every fourth German (25%), sustainability in retail is one of the most important aspects. This is shown by data from the YouGov Profile Peek “Sustainable Retail,” which ...
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News briefsSports Alliance: Fitness industry is male-dominated
The international fitness industry is male-dominated, and leadership positions are mainly held by men. This is the conclusion of a study conducted by Sport Alliance and Women in Fitness Association (WIFA). A total of 679 participants from the fitness industry took part in the (non-representative) global online survey. The results ...
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News briefsStravito partners with KnowledgeHound to centralize survey data in one platform
Swedish software provider Stravito, a platform aimed at democratizing access to market research data, has announced a partnership with KnowledgeHound, a U.S.-based survey analytics platform, to offer fully centralized insights management. Companies subscribing to both platforms and taking advantage of this new integration can now access all of their survey ...
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ArticleItaly’s sports economy contributes €24.5 billion to national GDP, a 1.9% increase
The contribution of the sports economy to Italy’s gross domestic product (GDP) is around €24.5 billion, namely 1.37 percent of the country’s total GDP, and a workforce of 420,000 people, according to a recent report by Istituto per il Credito Sportivo (ICS). The study titled Il PIL dello sport. La ...
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News briefs
Tennis is becoming increasingly popular in South Korea
Tennis is apparently becoming increasingly popular in South Korea. This is reported by Korea Jong daily. The market in Korea reached approximately 250 billion won (€190 million) last year, with around 500,000 people playing. According to research by Korea Jong daily, online stores, tennis apparel brands, brick-and-mortar retailers and tennis ...
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ArticlePost-lockdown China unlikely to hit annual growth target
China’s GDP appears to have shrunk from the first to the second quarter of this year. The 2.6 percent decline was steeper than the 1.5 percent decline predicted in a poll of financial analysts conducted by Reuters. China itself, in the statement issued by its National Bureau of Statistics, says ...
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News briefsEuropean ski industry slowly bouncing back after Covid-19
The European ski industry is slowly recovering after “a disastrous season hit by Covid-19,” the Federation of the European Sporting Goods Industry (FESI) has said. According to results in the trade organization’s recent annual ski market report, skis and ski-equipment sales for the 2021/22 season increased slightly from those of ...
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News briefs
Global sports glove market to grow at 3.5% CAGR to 2026
The global market for sports gloves, worth an estimated $1.4 billion in 2022, is projected to reach $1.6 billion by 2026, for a compound annual growth rate (CAGR) of 3.5 percent over 2020/27, according to a new report by Research and Markets. Boxing gloves, one of the segments in the ...
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ArticleRussia sees hike in online sales of sporting goods as fears rise over counterfeits
Russia’s largest online retailers have registered booming demand for sporting goods in the first half of 2022. Learn about the details.
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ArticlePandemic curbed organized sports in Italy, but physical activity is on the rise
The number of registered sports participants in Italy dropped by 1,760,000 units in the 2019/20 period. The number of sports associations declined as well, with 5,166 of them shutting down during the two-year period. These are the key elements that emerge from I Numeri dello Sport 2019-2020 (Tr.: The Figures ...
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ArticleSinking euro signals EU’s slowing economic growth
For the first time in nearly two decades, the euro and U.S. dollar yesterday nearly reached 1-for-1 parity. That suggests a recession is on the horizon for the European Union, contends some economists. Experts contend there are several reasons the euro against the dollar has depreciated 12 percent since the ...
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ArticleAnalysis: Sporting goods industry stocks down more than 14% in Q2 2022
According to SGI Europe’s quarterly study of 38 select sporting goods industry stocks, the decline was less than the 16.25 percent average decline in the first quarter of 2022, when 34 out of 36 stocks posted a stock price drop from the end of the fourth quarter. Five of the ...
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News briefsDouble-digit sales growth for sporting goods in Spain
Sales of sporting goods in Spain (sell-out) grew by 11 percent in 2021 compared to 2020 and reached €8.58 million, according to a report elaborated by Sportpanel for the Spanish trade association Afydad. The increase was primarily driven by the bicycle sector, which registered a 10.8 percent increase versus 2020 ...
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News briefs
YouGov survey examines sports fans’ attitudes in 51 countries
A new, free whitepaper released by market researching company YouGov titled “uncovering the socially responsible sports fan” has been conducted in 51 countries around the world to learn more about the social and environmental attitudes of sports aficionados. In the report, YouGov Sport aims to help understand the impact of ...
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ArticleGerman consumer climate falls to new record low
According to GfK, German consumers were more uncertain than ever in June 2022. At minus 27.4 points, consumer sentiment has never been lower since the first German consumer climate survey in 1991. Above all, German consumers are more pessimistic about their own income than they have been for decades. According ...
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News briefsStudy explains why 25% of the young French do not participate in sports
Most young French (86 percent) think that sport keeps healthy and improves the quality of life. They are therefore perfectly aware of the importance of physical activity. Nevertheless, around 25 percent of 16-25 year-olds in France do no or very little sport (less than three times a month). A recent ...
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News briefsAn update on padel in Italy
The number of padel facilities and courts in Italy continues to grow. According to data from Osservatorio Mr Padel Paddle, 479 new facilities and 1,219 courts have been set up since Jan. 1, bringing the total to 2,323 facilities and 5,908 courts nationwide. The increase has been 26 percent for ...
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News briefsAlibaba reports skateboard trend in China
Chinese technology company Alibaba reports a surge in sales of skateboards. In China, skateboarding is considered an outsider sport or culture, not least because of its U.S. influences. Source: Elon Shi via Alizila Skateboarder Elon Shi in Shanghai However, as Alizila, Alibaba’s news platform, writes, skateboarding’s reputation ...
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ArticlePickleball is spreading to Europe
We have a closer look at Pickleball. The racquet sport that originated in the U.S. is becoming more popular in Europe.
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ArticleGfK reports Europe-wide retail turnover increase of 6.8 percent in 2021
Against the weaker 2020 numbers that reflected a European economy shaken by the first Covid-19 wave, the new figures conducted by GfK for the retail sector in Europe show an overall better situation for retailers. The 2021 European retail study sees retail sales increase significantly by ...
