Consumer insights from the sporting goods industry – Page 12
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ArticlePandemic curbed organized sports in Italy, but physical activity is on the rise
The number of registered sports participants in Italy dropped by 1,760,000 units in the 2019/20 period. The number of sports associations declined as well, with 5,166 of them shutting down during the two-year period. These are the key elements that emerge from I Numeri dello Sport 2019-2020 (Tr.: The Figures ...
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ArticleSinking euro signals EU’s slowing economic growth
For the first time in nearly two decades, the euro and U.S. dollar yesterday nearly reached 1-for-1 parity. That suggests a recession is on the horizon for the European Union, contends some economists. Experts contend there are several reasons the euro against the dollar has depreciated 12 percent since the ...
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ArticleAnalysis: Sporting goods industry stocks down more than 14% in Q2 2022
According to SGI Europe’s quarterly study of 38 select sporting goods industry stocks, the decline was less than the 16.25 percent average decline in the first quarter of 2022, when 34 out of 36 stocks posted a stock price drop from the end of the fourth quarter. Five of the ...
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News briefsDouble-digit sales growth for sporting goods in Spain
Sales of sporting goods in Spain (sell-out) grew by 11 percent in 2021 compared to 2020 and reached €8.58 million, according to a report elaborated by Sportpanel for the Spanish trade association Afydad. The increase was primarily driven by the bicycle sector, which registered a 10.8 percent increase versus 2020 ...
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News briefs
YouGov survey examines sports fans’ attitudes in 51 countries
A new, free whitepaper released by market researching company YouGov titled “uncovering the socially responsible sports fan” has been conducted in 51 countries around the world to learn more about the social and environmental attitudes of sports aficionados. In the report, YouGov Sport aims to help understand the impact of ...
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ArticleGerman consumer climate falls to new record low
According to GfK, German consumers were more uncertain than ever in June 2022. At minus 27.4 points, consumer sentiment has never been lower since the first German consumer climate survey in 1991. Above all, German consumers are more pessimistic about their own income than they have been for decades. According ...
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News briefsStudy explains why 25% of the young French do not participate in sports
Most young French (86 percent) think that sport keeps healthy and improves the quality of life. They are therefore perfectly aware of the importance of physical activity. Nevertheless, around 25 percent of 16-25 year-olds in France do no or very little sport (less than three times a month). A recent ...
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News briefsAn update on padel in Italy
The number of padel facilities and courts in Italy continues to grow. According to data from Osservatorio Mr Padel Paddle, 479 new facilities and 1,219 courts have been set up since Jan. 1, bringing the total to 2,323 facilities and 5,908 courts nationwide. The increase has been 26 percent for ...
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News briefsAlibaba reports skateboard trend in China
Chinese technology company Alibaba reports a surge in sales of skateboards. In China, skateboarding is considered an outsider sport or culture, not least because of its U.S. influences. Source: Elon Shi via Alizila Skateboarder Elon Shi in Shanghai However, as Alizila, Alibaba’s news platform, writes, skateboarding’s reputation ...
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ArticlePickleball is spreading to Europe
We have a closer look at Pickleball. The racquet sport that originated in the U.S. is becoming more popular in Europe.
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ArticleGfK reports Europe-wide retail turnover increase of 6.8 percent in 2021
Against the weaker 2020 numbers that reflected a European economy shaken by the first Covid-19 wave, the new figures conducted by GfK for the retail sector in Europe show an overall better situation for retailers. The 2021 European retail study sees retail sales increase significantly by ...
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ArticleGrowth in German e-commerce continues to normalize
E-commerce in Germany cannot evade the effects of war, rising prices and insecure consumers and is returning to familiar growth paths after double-digit revenue increases in previous years, says the German e-commerce and mail order retail association (bevh) regarding the first half of Q2. Consumer goods e-commerce sales as a ...
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ArticleAnalysis: Sporting Goods Industry Scorecard Q1 2022
Find out about the top industry performers. With our first quarter 2022 Sporting Goods Industry Scorecard, we provide an overview by sales and profit.
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News briefs
Meta’s COO steps down
Sheryl Sandberg, who joined in 2008, is stepping down as COO of Facebook’s new incarnation, Meta. CEO Mark Zuckerberg writes in his “Note” of June 1 that rather than “replace Sheryl’s role in our existing structure,” he will be bringing the hitherto separate product and business groups closer together. Sandberg’s ...
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ArticleNew French survey highlights the role of brands and media in women’s sports
BVA Group, a research and consulting firm specializing in behavioral science, has released the preliminary results of a survey on the role of brands and media in women’s sports in France. The study was conducted on a representative panel of French people, combined with the analysis of the activity of ...
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ArticleIEEFA study shows high pressure on Vietnam’s industry to move to renewable energy sources
Since the Vietnamese economy largely relies on the export-dependent manufacturing industry, the country is more exposed to multinational corporations and the global consumer market than any other developing Southeast Asian country says a newly released paper by the Institute for Energy Economics and Financial Analysis (IEEFA). The organization has studied ...
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News briefs
NSAA reports record visits for the 2021/22 ski season in the U.S.
The U.S. National Ski Areas Association (NSAA) has released the 2021-22 season attendance figures in U.S. ski areas, with visits up 3.5 percent from the previous season (61 million total). The statistics cover 473 ski resorts in 37 U.S. states, compared to 462 last season. The NSAA has been tracking ...
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ArticleSwiss sports market with record growth in 2021
According to GfK Switzerland, the Swiss sports market (excluding bicycles), like other non-food markets, benefited from the pandemic and recorded a 14 percent increase in growth to just under 2 billion Swiss francs, thus reaching record levels. For once, all sectors contributed to the double-digit sales growth: Hardware with +11 ...
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ArticleSports protective gear market to post CAGR of 6% by 2027, according to new report
According to a new market research report by MarketsandMarkets, the sports protective gear market has grown considerably in 2021. It is projected to grow from US$5.3 billion in 2022 to US$7.1 billion by 2027, at a compound annual growth rate (CAGR) of 6.0 percent. The 212-page report is titled “Sports ...
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ArticleRussian import-replacement campaign faces difficulties
The Russian Industry and Trade Ministry has rolled out a 700 million rubles (€9.5m) program to support the import-replacement trend in the domestic sporting goods market. The authorities plan to encourage local companies to replace sportswear, sporting gear and athletic apparel, which are expected to be in short supply due ...
