Consumer insights from the sporting goods industry – Page 11
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Article
Snowy winter supports sporting goods sales in Russia
In some Russian regions, consumer activity in the sporting goods market has nearly doubled thanks to snowy winter conditions during the current winter season. It has been particularly strong over the online channel. Ilya Titarenko, director of the distribution department of Sportmaster, the country’s leading sporting goods retailer, confirmed that ...
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ArticleWinter Olympics may revive a languishing ski market in China
The emerging Chinese alpine skj market currently represents only about 3 percent of the global market, about twice the level of 2015, when we issued a big market research report on the broad Chinese sporting goods market in collaboration with ISPO. It has been languishing lately, but there is strong ...
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ArticleMcKinsey sees continued growth and polarization in the industry
The gap between the winners and the losers in the sports apparel and footwear sector has increased and will continue to increase, according to McKinsey & Company, based on a survey conducted for the World Federation of the Sporting Goods Industry (WFSGI) which highlighted some key trends. The findings will ...
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News briefs
European app logs post-pandemic surge in walking
In 2021, with the easing of pandemic restrictions, Europeans emerged from their houses to walk – or so says WeWard, which has been producing and operating a walking app since 2019. The company’s study of data collected for 2020 and 2021 – as generated by some 4.5 million app users ...
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ArticleVenture capitalist bullish on the metaverse, VR, data and women’s sports
The venture capitalist Meredith McPherron has written a guest column for Sportico in which she predicts a rise in the technological side of the sports industry – especially in electronic media, but also in data as a resource and in women’s sports. McPherron is the CEO and managing partner of ...
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Article
StockX reviews the collectibles market in 2021
The collectibles-trading platform StockX has released an annual report, titled Big Facts: Current Culture Index: 2022, that breaks down its key markets – notably sneakers, but also electronics, toys and apparel – for the elapsed year 2021. Jordan remained the best-selling sneaker brand, with items trading at an average premium ...
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ArticleSports retailers confirm 2021 recovery
As previously reported, the sporting goods market fell by an estimated 5 percent in Europe in 2020, due to the pandemic, with only 16 out of 64 leading retailers in 15 European countries reporting flat or higher figures. The year 2021 was much better, with many retailers enjoying double-digit growth ...
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AnalysisAnalysis: The industry’s market cap rose by 9.5% in 2021
This exclusive chart shows the development in the market capitalization of the top 88 stock-listed sporting goods companies between the end of 2020 and the end of 2021. This is exclusive data and analysis for Professional Members.
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ArticleNPD sees 12% growth in Europe from January to September 2021
The consumption of sports shoes and apparel went up by 12 percent overall in the five major European markets during the first nine months of 2021, according to the authoritative European consumer panel of the NPD Group. Purchases of these products grew at a double-digit rate year-on-year in each of ...
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News briefs
Omni-channel retailing dominates for sporting goods in Switzerland
Swiss consumers are shopping more than before online, but they still prefer to buy most kinds of products in the physical stores, according to a study commissioned by the Swiss Retail Federation to Oliver Wyman, which conducted its survey in November. The overall share of purchases made in brick-and-mortar stores ...
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News briefs
Social commerce will be a $1,200 bn business by 2025
Sporting goods brands should take a harder look at the benefits of social commerce, judging from a new report issued by Accenture. It says that shopping through social media platforms is expected to grow three times as fast as traditional e-commerce. Boosted by the Covid pandemic, it should rise from ...
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News briefs
Stats firm projects 6.3% CAGR for the global swimwear market
Researchandmarkets.com is projecting compound annual growth of 6.3 percent for the swimwear market over the next 15 years, from 2021 to 2026. The market research agency’s new report, published this month, ascribes the growth in part to a reaction to the measures put in place to combat the pandemic, such ...
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Article
Consumer confidence dwindles in the U.K.
GfK’s Consumer Confidence Index for the U.K. has fallen by one point so far in December, remaining negative at -15, in the midst of the spreading Omicron variant, which has led to more than 100,000 new daily cases of Covid contamination. The index had improved by three points to -14 ...
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News briefs
Nike’s website gets more visits than major fashion retailers
Nike continued to outperform various fashion retailers this year in terms of visits to its website on a global basis, according to an annual study by Semrush that uses Google data. Monthly visits to its websites averaged 120 million so far this year, 3.3 percent below the level of 2020, ...
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ArticleAnalysis: The European Sports Retail Market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major sporting goods retailers in 15 European countries.
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News briefs
Energy drinks will grow faster than sports drinks
GlobalData – a market research agency founded in 2016, combining several smaller such firms, and headquartered in London – has released a report titled Energy and Sports Nutrition Market – Overview, Consumer Behavior and Market Trends. According to this report, the pandemic depressed the near totality of the market for ...
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News briefs
SMS: More than 10.6m golfers now in Europe
The number of golfers playing on Europe’s full-length courses – 7.9 million in 2016 – now exceeds 10.6 million, according to the latest edition of the European Golf Participation Report, drawn from the research of Sports Marketing Surveys and published by The Royal and Ancient Golf Club of St. Andrews ...
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ArticleShoes will be sportier and more expensive
The market for sports-related shoes will continue to gain market share from other types of footwear over the next three years, according to 75 percent of the respondents to a survey organized by World Footwear in collaboration with Shoe Intelligence. The ratio rises to 77 percent when it comes to ...
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ArticleAnalysis: The world’s major sports retailers
This exclusive, yearly statistic shows the revenue development of the 50 largest sports retailers.
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News briefs
Golf rounds played in the U.K. are higher than in 2019
Golf rounds played in the U.K. were down year-on-year in the third quarter of 2021, but last year’s third quarter was exceptional, as pent-up demand for the sport exploded with the easing of lockdowns. From that high point – a 20-year record – this year’s figure is down by 7 ...
