Consumer insights from the sporting goods industry – Page 15
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ArticleVenture capitalist bullish on the metaverse, VR, data and women’s sports
The venture capitalist Meredith McPherron has written a guest column for Sportico in which she predicts a rise in the technological side of the sports industry – especially in electronic media, but also in data as a resource and in women’s sports. McPherron is the CEO and managing partner of ...
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ArticleSports retailers confirm 2021 recovery
As previously reported, the sporting goods market fell by an estimated 5 percent in Europe in 2020, due to the pandemic, with only 16 out of 64 leading retailers in 15 European countries reporting flat or higher figures. The year 2021 was much better, with many retailers enjoying double-digit growth ...
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AnalysisAnalysis: The industry’s market cap rose by 9.5% in 2021
This exclusive chart shows the development in the market capitalization of the top 88 stock-listed sporting goods companies between the end of 2020 and the end of 2021. This is exclusive data and analysis for Professional Members.
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ArticleNPD sees 12% growth in Europe from January to September 2021
The consumption of sports shoes and apparel went up by 12 percent overall in the five major European markets during the first nine months of 2021, according to the authoritative European consumer panel of the NPD Group. Purchases of these products grew at a double-digit rate year-on-year in each of ...
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News briefs
Social commerce will be a $1,200 bn business by 2025
Sporting goods brands should take a harder look at the benefits of social commerce, judging from a new report issued by Accenture. It says that shopping through social media platforms is expected to grow three times as fast as traditional e-commerce. Boosted by the Covid pandemic, it should rise from ...
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News briefs
Omni-channel retailing dominates for sporting goods in Switzerland
Swiss consumers are shopping more than before online, but they still prefer to buy most kinds of products in the physical stores, according to a study commissioned by the Swiss Retail Federation to Oliver Wyman, which conducted its survey in November. The overall share of purchases made in brick-and-mortar stores ...
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News briefs
Stats firm projects 6.3% CAGR for the global swimwear market
Researchandmarkets.com is projecting compound annual growth of 6.3 percent for the swimwear market over the next 15 years, from 2021 to 2026. The market research agency’s new report, published this month, ascribes the growth in part to a reaction to the measures put in place to combat the pandemic, such ...
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Article
Consumer confidence dwindles in the U.K.
GfK’s Consumer Confidence Index for the U.K. has fallen by one point so far in December, remaining negative at -15, in the midst of the spreading Omicron variant, which has led to more than 100,000 new daily cases of Covid contamination. The index had improved by three points to -14 ...
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News briefs
Nike’s website gets more visits than major fashion retailers
Nike continued to outperform various fashion retailers this year in terms of visits to its website on a global basis, according to an annual study by Semrush that uses Google data. Monthly visits to its websites averaged 120 million so far this year, 3.3 percent below the level of 2020, ...
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ArticleAnalysis: The European Sports Retail Market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major sporting goods retailers in 15 European countries.
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News briefs
Energy drinks will grow faster than sports drinks
GlobalData – a market research agency founded in 2016, combining several smaller such firms, and headquartered in London – has released a report titled Energy and Sports Nutrition Market – Overview, Consumer Behavior and Market Trends. According to this report, the pandemic depressed the near totality of the market for ...
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News briefs
SMS: More than 10.6m golfers now in Europe
The number of golfers playing on Europe’s full-length courses – 7.9 million in 2016 – now exceeds 10.6 million, according to the latest edition of the European Golf Participation Report, drawn from the research of Sports Marketing Surveys and published by The Royal and Ancient Golf Club of St. Andrews ...
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ArticleShoes will be sportier and more expensive
The market for sports-related shoes will continue to gain market share from other types of footwear over the next three years, according to 75 percent of the respondents to a survey organized by World Footwear in collaboration with Shoe Intelligence. The ratio rises to 77 percent when it comes to ...
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ArticleAnalysis: The world’s major sports retailers
This exclusive, yearly statistic shows the revenue development of the 50 largest sports retailers.
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News briefs
Golf rounds played in the U.K. are higher than in 2019
Golf rounds played in the U.K. were down year-on-year in the third quarter of 2021, but last year’s third quarter was exceptional, as pent-up demand for the sport exploded with the easing of lockdowns. From that high point – a 20-year record – this year’s figure is down by 7 ...
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ArticleOutdoor outperformed the athletic and casual footwear market in 2020, but…
It all depends on the brands that we include in three annual surveys that EDM Publications puts out every year for these three segments of the shoe market, some of which play in two different segments.
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Article
Strong recovery in personal luxury may affect our sector
The personal luxury market has been traditionally subject to bigger swings than the sporting goods market in their competition for the consumer’s spending, and its recovery this year may impact the recovery of the sporting goods market, especially in the overalapping areas of sneakers and athleisure, in our opinion. The ...
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ArticleNorway’s sports market fell by 7% in Q3
The period between July and September 2021 was the second-best third quarter for retailers operating in the wealthy Norwegian sporting goods market. It recorded a 7 percent decline to 3.7 billion Norwegian kroner (€374m-$423m) as compared to the third quarter of 2020, when the market grew at an exceptional rate ...
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News briefs
Romania’s apparel industry is struggling
Some sports clothing has been manufactured in Romania in the past, especially for Italian brands, but it’s not sure whether this is still the case. According to Just Style, Romania’s apparel industry is suffering from problems in both its supply chain and its export market. The flow of raw materials ...
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News briefs
New NPD study shows a drop in China’s sports shoe market
China’s online market for sports footwear declined by one percent to $8.9 billion during the second quarter of 2021, according to a new study by the NPD Group. The drop was due to the poor performance of international brands, which suffered from a consumer boycott launched in March because of ...
