Consumer insights from the sporting goods industry – Page 15
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ArticleReport ranks Lululemon and Adidas highest for avoidance of forced labor
Of the 37 companies examined by KnowTheChain, the ten footwear or apparel companies that are most conscientious in terms of supply-chain labor policy, scored on a scale of zero to 100, are: Lululemon (89), Adidas (86), PVH (74), Gap (70), Primark (69), Nike (62), VF (62), Puma (58), H&M (55) ...
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Article
Wildberries: Extended work holiday boosts the market in Russia
Sales of sporting goods on Wildberries’ website jumped by 111 percent as compared to the year-ago period after Russia President Vladimir Putin backed a proposal by the head of Russia’s health watchdog to introduce a 10-day no-work holiday from May 1 to 11 to help prevent a surge in new ...
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ArticleOnline sports retailing will grow by 13% a year, Signa Sports United estimates
A new report issued by Signa Sports United (SSU) and compiled in cooperation with the Boston Consulting Group predicts that global sports participation will grow from 2.5 billion to 3.5 billion people by 2025, and that online sale of sporting goods will continue to increase overproportionately. It could be used ...
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Article
Stores remain closed in Germany, will reopen in France
Sporting goods stores and other so-called “non-essential” physical retail operations are re-opening in all the major European countries except in Germany. They are set to open again in France on May 19. They have been rising sharply in England and Wales since they were allowed to open again on April ...
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News briefs
Sports Direct voted “worst” sports shop in Britain by customers
Sports Direct has been ranked as the U.K.’s worst sports shop, according to a survey conducted by a consumer specialist agency, Which? The poll asked 10,909 members of Which? and the general public in November about their most recent experiences of purchasing outdoor and sporting equipment at 29 of Britain’s ...
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News briefs
Norway’s sports chains grew by 25% in Q1
The Norwegian sporting goods market as already gone up by 7 percent, as previously reported. Cold weather, abundant snow and restrictions on foreign travel helped the major Norwegian sporting goods retail chains to book a sales increase of almost 25 percent to 3.3 billion Norwegian kroner (€1.3bn-$1.6bn) in the first ...
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News briefs
Maersk sees tight maritime freight conditions until Q4
The world’s largest container shipping company, Maersk, expects tight market conditions in maritime transport to continue until the fourth quarter of 2021. Container shipments by boat are estimated to represent more than 80 percent of intercontinental trade. Maersk pointed out that global demand for container shipments is now expected to ...
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News briefsThe Swiss sports market was stable in 2020, and it continued to grow online more recently
According to GfK, the Swiss sporting goods market ended up being flat in 2020, in spite of Covid-19, thanks to a sales rally in the last two months of the year. There was, however, a significant gap between the different sectors: the overall winners in 2020 were fitness, outdoor, running, ...
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News briefs
German golf grows during the pandemic
The number of licensed golfers in Germany rose by 1.36 percent to 651,417 in 2020, the highest increase in a year since 2012, according to a new report by a golf economy expert, Falk Billion, titled Golfmarkt Deutschland 2021. The report, which can be downloaded free of charge, is published ...
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News briefsMips launches a redesigned, consumer-centric virtual guide
Mips, the Swedish provider of the eponymous helmet safety technology, has unveiled a completely redesigned website aimed at making “helmet safety more transparent and easily understandable to everyday people.” The brand’s latest evolution goes beyond simple cosmetic changes, using language and design focused on maximizing consumer benefits. The website offers ...
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News briefs
Foreign sports retailers dominate on Facebook in Spain
CMDsport has published a report on the social-media presence of the top purveyors of sporting goods and sportswear in Spain. The top platform is Facebook, followed by Instagram and Twitter, and on Facebook the top chain, by a large margin, is JD Sports, with 3.47 million followers. JD is the ...
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Article
Big jumps in Chinese production and consumption
China’s gross domestic product jumped year-on-year at an unprecedented rate of 18.3 percent in the first quarter of 2021. It had declined by 6.8 percent in the first quarter of 2020, due to the coronavirus outbreak. On a sequential basis, the country’s GDP moved up by 0.6 percent from the ...
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ArticleNPD sees the European market down by 8% in 2020
Because of the Covid-19 pandemic, the market for sports clothing and footwear fell by 8 percent to €28.3 billion in the five major European countries in 2020, according to revised estimates made available to us by the NPD Group. A previous, preliminary estimate by the market research company had set ...
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ArticleAlpine skiing fell by 15% globally in 2019/20
The 2018/19 ski season turned out to be the best one in the new millennium, according to the annual Snow Report by Laurent Vanat. The 2019/20 season was the worst one since the year 2000 because it was brutally interrupted by the onset of the novel coronavirus pandemic, according to ...
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News briefs
The French bicycle market grows by 25% in value
According to figures from Union Sport & Cycle, the French sporting goods industry association, the broader bicycle market (bicycles, parts and accessories) in France reached for the first time the milestone of €3 billion in value in 2020, representing an increase of 25 percent from the previous year. In terms ...
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Article
Nike remains the world’s most valuable apparel brand
Nike has been awarded the title of the world’s most valuable apparel brand for the seventh consecutive year, despite a 12.5 percent drop in brand value to $30.4 billion, according to the Brand Finance Apparel 50 2021 report. Although Nike’s sales took a hit last year due to the pandemic, ...
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ArticleConsumers are ready to spend more, despite the lockdowns
German consumers are known to be keen on saving money when there is an economic crisis. Faced with what they call the “Corona crisis,” they have saved an estimated €230 billion since March 2020, when the crisis began, but they are said to be eager to spend more again once ...
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Infographics & DataConsumer Sentiment Germany
This infographic shows the consumer sentiment development in Germany until April 2021 - surveyed by the HDE (Handelsverband Deutschland)
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News briefs
Exercise boosts Covid survival, study finds
According to a study conducted by cardiologists at the San Carlos Clinical Hospital in the Spanish capital of Madrid, patients who exercise regularly are eight times more likely to survive Covid-19 than sedentary patients. Published in the American medical journal Infectious Diseases and Therapy, the study examined 520 Covid-19 patients, ...
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News briefs
Reebok launches consumer-inspired apparel collection with This Memento
Reebok has introduced Meet You There (MYT) x Memento, the latest installation of Reebok’s Meet You There franchise. The new apparel collection comprises a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS to XXXL. The collection was brought to life through Reebok’s partnership with This ...
