WeSports Group sales have skyrocketed by over 28 percent, reaching SEK 761 million.
The sports and e-commerce group WeSports Group is shifting into high gear and presenting a record-breaking second quarter for 2025. Sales have increased by over 28 percent, reaching SEK 761 million (€69.2m). The company is now looking to make new acquisitions in a market it describes as “large and fragmented.”
During the quarter, the group completed acquisitions of the bicycle company Beny, the Danish hockey specialist Skatertown and the winter sports retailer SkiCom. Additionally, the Group acquired the VOID bicycle brand.
We spoke with CEO Ted Sporre to find out what the future holds for the company.
SGI Europe: WeSports has acquired numerous companies in the past three years. What is the objective of your business?
We are building the leading sports equipment group in the Nordic region, with a focus on being the foremost player in the most important sports. Today’s customers are more informed and engaged than ever before, thanks to the flow of information via digitalization, social media, and now the shift towards AI. This means that customers are placing higher demands on their sports equipment. Here, WeSports, through our specialist companies, offers the most relevant range to meet their needs.
Void has been around for quite some time, experiencing its ups and downs. So, what made it an interesting acquisition for WeSports?
Void is a strong brand associated with high-quality products and design, while also building a strong reputation within the cycling community. WeSports’ leading position in cycling in the Nordic region is the perfect platform to accelerate Void’s journey and opportunities to reach an even wider audience than was previously possible.
There are several similar companies to yours in Sweden that bring together sports, cycling and golf brands under one umbrella. Why do you think this has become the case in Sweden over the past few years?
It’s no secret that we are witnessing a strong, long-term megatrend in which an increasing number of people are becoming more concerned about and spending more money on sports and health in various forms. I also notice that our model differs in terms of, for example, our approach, which focuses on the expertise of entrepreneurs, combines business development with acquisitions, and drives vertical integration through strong brands. Additionally, we are diversified, holding leading positions in several different sports.
WeSports is “well-positioned” for a future listing
What does the future look like for you – which segment are you missing / which company are you looking for now?
WeSports’ focus is on high and profitable growth. Although we are already leaders in several sports, there is still much to be done in the Nordic market, which is large and fragmented. We have a structured process with clear criteria for which companies are of interest to us. They should strengthen WeSports’ offering and position, while also being a good cultural fit. We are a team of high-performing and passionate individuals who are all passionate about sports and entrepreneurship. Of course, other sports fit well with our strategy. However, we are careful to maintain our focus and solidify our position as a leader in WeSports. At the same time, we are working to discover new and exciting opportunities.
You are planning to go public soon. Can you tell us more about when this will happen, why you are taking this step, and what you hope to achieve with the IPO?
We are seeing clear interest from investors who appreciate WeSports’ business model, its many growth opportunities and strong competitive advantages. Together with our structure and experienced team, WeSports is well-positioned for a future listing – if and when that happens. The most important thing for us right now is to focus on the business and continue to build WeSports into the strongest sports equipment company in the Nordic region.
