All Interview articles
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ArticleDecathlon and Rheon Labs in first, but not last, compression-collaboration
SGI Europe has spoken with the Development Director at Rheon to learn more about its collaboration with Decathlon.
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ArticleWeSports turnover is booming, more acquisitions to come
The Sweden-based sports and e-commerce group is presenting a record-breaking Q2-2025 with a jump in revenue of over 28%.
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ArticleHow sport can drive societal change in times of crisis – An interview with Marcel Aberle
The futurologist is convinced that the sports industry can drive forward the current transformation.
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C-Suite InterviewFESI VP on the most disruptive AI tool for the sporting goods sector
FESI’s Michael Nendwich on AI, virtual try-ons and why tourism is a key growth driver for Europe’s sporting goods industry.
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C-Suite InterviewAsics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it
Running is simple, accessible, and affordable, says Asics EMEA CEO Carsten Unbehaun. This is an important part of the truth. But why does Asics in particular achieve record sales year after year despite growing competition? Carsten Unbehaun, CEO Asics EMEA explains.
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ArticleWorldly explained, part 2: Supply chain knowledge is key
Worldly’s Chief Growth Officer explains the impact of the new political situation on sustainability efforts.
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C-Suite InterviewWorldly explained: The Higg Index, Cascale and measuring environmental impact on a product base
Worldly’s new Product Impact Calculator offers brands a way to accurately measure product-level Scope 3 emissions with primary supplier data, a step beyond spend-based tools and a key asset for sustainability reporting.
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C-Suite InterviewASMAS CEO Peter Bruggmann: "The private, independent sports shops are a key feature of the Swiss market"
Like many others, the Swiss market for sports has had trouble sustaining growth since the pandemic. SGI Europe has gotten hold of Peter Bruggmann, CEO of ASMAS, the Swiss sports retail association, to obtain details on how the Swiss market developed in full-year 2024. SGIE: How does the ...
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C-Suite InterviewCEO Richard Collier: Db has grown up
In fifteen years, Db has grown from a start up that wanted to make cool but practical ski products into a premium luggage company. We talked to CEO Richard Collier.
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C-Suite InterviewIrina Andorfer, Sport 2000 Austria: "As a retailer, I have to earn my USP"
Irina Andorfer talks about the transformation of Sport 2000 Austria and explains why listening and understanding are not enough for her first 100 days as CEO of Sport 2000 Austria.
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C-Suite InterviewCraft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
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ArticleNemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
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C-Suite InterviewArena CEO Peter Graschi: “I am sure that swimming is becoming more and more popular”
We spoke to Peter Graschi about the importance of major sporting events, what this means for the marketing, his predictions for the future of swimming and his plans for sustainability.
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C-Suite InterviewNew Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
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C-Suite InterviewHow Kevin Ross wants to increase Under Armour’s influence in Europe
Under Armour’s Senior Vice President and EMEA Managing Director talks about regional adaptions and the role of sportswear.
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C-Suite InterviewCommunity first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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C-Suite InterviewUlrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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ArticlePatagonia’s Re:Thinking: How circular is one of the most ambitious outdoor brands?
Often held up as one of the best examples of sustainable business in the outdoor industry, we look at how Patagonia is incorporating circularity.
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C-Suite InterviewWhen it comes to resale, the price is right
Pricing expert Robert Tinterov discusses the difficulties and opportunities of pricing goods for resale in the sports industry.
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C-Suite InterviewMario Stucki: “Dimpora makes a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
