All Decathlon articles – Page 12
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News briefs
Decathlon opens a new retail laboratory and showroom
Decathlon has inaugurated a concept store near its world campus near Lille, called Decathlon DX, that is to act as a showroom and a laboratory for new retail technologies and new ways to engage customers that can be applied to its regular stores. The 800-square-meter store will focus on a ...
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Decathlon closes two stores in Russia
Decathlon has decided to close two mega-stores in different parts of Russia in less than a month. On Aug. 20, the French sporting goods retailer announced that it would close a store in Ivanovo. The decision was made against the background of a major slump in revenue due to the ...
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Storck Bicycle in ownership reshuffle
Markus Storck, Storck Bicycle’s founder and managing director, has sold 25 percent of his shares to Stefan Lohwasser. Meanwhile, Lohwasser has acquired a 25% share in Storck Bicycle from Decathlon. Storck and Lohwasser are now equal partners in the cycling label, which is celebrating its 25th anniversary this year. The ...
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WFSGI proposes task force for digitalization of product labels
In a letter to its members, the World Federation of the Sporting Goods Industry (WFSGI) has announced the creation of a “Digitization of Product Information” task force, co-chaired by Decathlon and VF Corporation and aiming to promote digital labelling and best practices within the sporting goods industry. On the basis ...
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ArticleDecathlon and Kant expand joint operation in Russia
Decathlon continues to capitalize on partnerships with other retailers. While testing the concept of an internet marketplace in Belgium – the company confirms a report on the subject but details are missing - the giant French retailer is expanding its cooperation with Kant, one of the largest Russian sporting goods ...
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Decathlon Italy partners with Carrefour
Decathlon is further expanding its collaborations with grocery store chains across Europe as part of its plan to make its products available to shoppers in their everyday life. After partnering with Carrefour in Belgium earlier this year, Decathlon is now teaming up with Carrefour in Italy. Some roducts of the ...
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Decathlon and Sprinter grow in Spain
Decathlon has reported sales growth of 2.9 percent in Spain to €1,952 million, including VAT, for 2019. Sales over the internet went up by 17 percent to €136 million in the country. The number of stores increased by six to a total of 171. Meanwhile, after checking the public record, ...
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Decathlon expands its product offering in Franprix stores
Decathlon is stepping up its partnership with Franprix, a French grocery store chain, to help French people stay fit. As we have already reported (SGI Europe Vol. 31 N°15+16), the two companies teamed up in April to sell five Decathlon products – training mats, dumbbells, elastics, jumping ropes and abdominal ...
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Decathlon’s opening in Ireland is described as “hugely successful”
The opening of Decathlon’s first Irish store in Dublin has proved so successful that the company is already planning to create 25 new jobs, while also considering new openings in the cities of Cork and Galway. The Dublin store was inaugurated on June 13 and, according to a report in ...
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Decathlon Germany passes on VAT cuts directly to consumers
In view of the decision by the German government to reduce the value-added tax from 19 to 16 percent for certain products and from 7 to 5 percent for others from July 1, the sporting goods retailer and manufacturer Decathlon Germany declared that it will pass on the tax benefits ...
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ArticleDecathlon strikes a new B2B collaboration in Switzerland
Decathlon is open for new partnerships with other retailers anywhere, says a spokesman for the company, pointing out that such initiatives are taken by its managers at the national level. After working with some mass market retaiers in France, Belgium and the U.S., it has announced that it will start ...
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ArticleFace masks for athletes and the public
We have already talked about the numerous initiatives that sports brands have taken to help health workers in the fight against the coronavirus outbreak. Some of them, including Under Armour and Buff, are now focusing on high-tech face masks for athletes or the general public.
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Decathlon grew by 26.4% in Germany in 2019
Correcting a German press report, the German subsidiary of Decathlon indicates that its net sales went up by 26.4 percent to €654 million in 2019. Online sales accounted for more than 20 percent of the French retailer’s sales in the country. Decathlon opened 16 stores in Germany in the course ...
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ArticleDecathlon targets a 7.5% margin on 10-15% lower sales in 2020
While predicting a drop of between 10 and 15 percent in its global sales for this year, due to the Covid-19 pandemic, Decathlon is planning to accelerate its investments in omni-channel retailing and the development of certain product categories to improve its chances for a relatively quick recovery. Thanks in ...
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Decathlon France supports the recovery of grassroots sports
Decathlon is supporting the “Soutiens Ton Club” (=Support your Club) initiative, a platform for donations to help sports associations in France, which have been seriously affected by the coronavirus crisis and are likely to have a hard time recovering from it. The program, which was launched on May 19, is ...
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Decathlon to test turnkey rentals
In June, Decathlon will be testing a service for long-term, turnkey rentals at four of its stores in Paris and eight stores in and around the city of Lyon. In keeping with the spirit of these post-pandemic times, the first products offered will be bicycles. The service provides a guarantee ...
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Decathlon steps up commitment to biodiversity
Decathlon has signed up to the ten principles of the Act4nature France initiative and has joined the Orée network, as part of an ongoing commitment to preserve biodiversity. Act4nature France (“Entreprises Engagées pour la Nature” in the original French version) was launched last December by the French government to help ...
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Decathlon Germany implements “Scan & Go”
Decathlon has started to offer a “Scan & Go” option in its German stores. It makes use of MishiPay mobile technology that allows customers to scan and pay for items by simply using their smartphones. The system thereby minimizes the contact with both check-out devices and the store staff. Customers ...
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Intersport and Decathlon offer drive-in click & collect
Both Intersport and Decathlon have set up a form of “drive-in click and collect” service in France, calling it simply “drive.” Customers place their order online and collect the merchandise in the parking lot of their local store, receiving it directly at their car with maximum distancing. Intersport, which reopened ...
