All Decathlon articles – Page 9
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News briefsLille Stadium to become Decathlon Arena in €6 million naming deal
The Pierre Mauroy Stadium in Lille, in France’s northeast, is set to become the ”Decathlon Arena” following the signing by the French sporting goods manufacturer and retailer of a renewable five-year deal worth €6 million with the European Metropolis of Lille (MEL), which manages the facility. France Bleu first revealed ...
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News briefsDecathlon expands its distribution channels in the U.S. to include new retailers
French sporting goods brand Decathlon announced at Outdoor Retailer in Denver that it will expand its distribution channels to include key brand partners to provide customers with greater access to its sporting goods offering. Decathlon’s products are available on decathlon.com and through a growing list of retail partners, including specialty ...
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News briefsDecathlon Italy appoints new CEO and opens first Decathlon City in Milan
Augusto Felix is the new CEO of Decathlon Italy. He takes over the role of Fulvio Matteoni. Felix, who served as city leader of Decathlon Milano for the past year, has been with the company for more than 25 years. After starting with Decathlon France in Montesson in 1996, he ...
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News briefsDecathlon introduces rental service in Belgium
Decathlon is launching rental options for its Belgian customers. The service, available across the whole country and headed by Quentin Goffart, will initially involve equipment for five sports, namely cycling, kayak/paddle, fitness, camping/trekking and skiing. The offer will be expanded to other sports later this year, the company said. Belgian ...
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News briefsDecathlon Italy partners with food co-op VéGé to support grassroots sports organizations
Decathlon and Gruppo VéGé, an Italian food cooperative, have teamed up on a national project to support amateur sports associations. The partnership provides financial support for clubs, gyms and sports associations, with the final objective to supply sports apparel and equipment for more than 2,500 amateur sports organizations. The collaborative ...
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News briefsDecathlon increases investment in Quadient parcel lockers
Decathlon France began equipping 62 of its stores with Quadient parcel lockers in 2015. The lockers, where merchandise ordered online is deposited for pickup, are additional customer service. The success of the lockers, tested and certified by the retailer’s teams, has led the sports retailer to expand the partnership, resulting ...
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News briefs
Decathlon partners with the French Handball Federation
Decathlon has become the official distributor of the French Handball Federation (FFHandball). Decathlon will sell FFHandball merchandise and branded equipment in its physical and e-commerce stores. In 2021, FFHandball had 335,000 registered members. The new partnership is meant to promote the sport and attract new participants.
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News briefsDecathlon launches campaign to ‘democratize’ sport
Decathlon is launching a new television and digital marketing campaign in line with two of its slogans – which translate to “Sport makes the world better” and “Get sport moving.” Devised by Havas Media and the BETC advertising agency, the campaign aims to “democratize” sport. Spots of 30, 40, and ...
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News briefsDecathlon opens new megastore in Liverpool
Decathlon has opened a new 2,500-square-meter store in Liverpool. The two-floor retail store, inaugurated on April 28, is located in Church Street, a prime location at the heart of Liverpool city center and one of the busiest shopping streets in the U.K. Decathlon launched in the U.K. more than 20 ...
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News briefsDecathlon has donated 36K items of unsold merchandise
Decathlon says that the deal it struck in April of last year with Comerso, a digital and logistical anti-waste platform for companies, has resulted in the donation of some 36,000 items of unsold merchandise to various associations. Among these are the French Red Cross and the Recyclerie Sportive, a network ...
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News briefsDecathlon introduces first urban dance collection
Decathlon has launched its first unisex collection in the urban dance category, under the brand name Starever, formerly Decathlon Dance. Starever gathers the Decathlon products for any type of dancing, including the four disciplines of urban dances, modern jazz dance, contemporary and ballet dances, and fitness dance. The company has ...
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News briefsDecathlon revises loyalty program
This month Decathlon is advertising its revised French loyalty program, Decat’Club, with a marketing campaign called “Coup de Projecteur,” which means something like “slide show” or “film showing.” Customers must sign up for a Decathlon account first, and any purchase made through the account will sign them up automatically for ...
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ArticleRevenues up by 18% at Decathlon France, up 21% globally
While global sales reach a new record with €13.8 billion in 2021, France remains the most important market for Decathlon.
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ArticleRussian sporting goods market hit by economic turmoil
Demand for sporting goods is falling in Russia amid price increases across the entire product range and the exodus of Western brands, according to Anna Lebsak-Kleimans, general director of Moscow-based consultancy Fashion Consulting Group. In recent years, sporting goods had fueled demand in the Russian fashion market, Lebsak-Kleimans said. “The ...
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ArticleYearly cross-border e-commerce ranking sees DTC sales on the rise
Cross-Border Europe (CBCommerce), a platform promoting cross-border online commerce in Europe, published its yearly Top 500 Cross-Border Retail Europe study on the 500 strongest European players in cross-border e-commerce for the fourth time. Cross-border online commerce (excluding the travel segment) generated total sales of €171.2 billion in the EU in ...
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News briefsDecathlon suspends activities in Russia
After Decathlon had initially announced to keep its 60 brick-and-mortar and the web store open in Russia until further notice following the outbreak of war in Ukraine to protect its employees from possible harmful measures, the French company has now announced that it is ceasing its operations in the country ...
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News briefs
Decathlon signs agreement with ADESP
According to CMDsport, Decathlon has signed an agreement on inclusivity, equality and sustainability with the Spanish Sports Association (ADESP). One of its programs is to mentor female managers in sports federations, another is to promote the employment of handicapped athletes, and yet others aim to have athletes test Decathlon products ...
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ArticleUpdate: Sports companies and the war in Ukraine
We had previously reported on first, early measures taken by some sports companies such as Nike, Haglöfs and Mammut following Russia’s attack against Ukraine. In the meantime, other companies have joined, and industry groups and federations are also taking action. We have summarized the activities that we are aware of. ...
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News briefsDecathlon partners with GIZ on sustainability efforts in Vietnam
Decathlon and the German Development Agency (GIZ – Deutsche Gesellschaft für Internationale Zusammenarbeit) will be collaborating this year on two joint initiatives to reduce the environmental impact of Vietnam’s garment and textile factories. The two joint projects are “Climate Protection through Sustainable Bioenergy Markets in Vietnam” (GIZ BEM) and “Fostering ...
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News briefsDecathlon continues to expand its presence in professional sports
Decathlon is signing more athletes from a wide range of sports, further putting its own brands in the spotlight. Following the commitment of French tennis player Gaël Monfils and the expanded involvement in padel sports (we reported), the company has announced additional partnerships in cycling, volleyball, athletics and trail running, ...
