All Decathlon articles – Page 8
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News briefs
Decathlon France will sell Brooks running products in its stores
Decathlon will be selling Brooks running products in its French stores starting mid-February. According to reports in sport-guide.com, they will be initially available in 25 Decathlon stores, mostly in the Paris/Ile de France region. Brooks products will not be available via Decathlon’s e-commerce site, though. The vertical French-based sports retailer ...
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Infographics & DataThe Spanish Sports Retail Market
This interactive chart shows the largest spanish sports retailers by revenue, total market size 2019, market shares and revenue development vs the previous year. This chart can be downloaded as JPG, PNG or PDF.
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ArticleDecathlon will gross €30m in its first year in Ireland
For several reasons, Decathlon’s entry into the Republic of Ireland, which added a 59th country to the French sports retailer’s worldwide roster, has been a huge success. The project’s 41-year-old leader, Bastien Grandgeorge, is expecting a profit on sales of around €30 million in the first year of operation of ...
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Infographics & DataThe German Sports Retail Market
This interactive chart shows the largest german sports retailers by revenue, total market size 2019, market shares and revenue development vs the previous year. This chart can be downloaded as JPG, PNG or PDF.
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AnalysisAnalysis: The European Sports Retail Market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major sporting goods retailers in 15 European countries.
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News briefs
Decathlon opens its largest store in Germany
The largest Decathlon store in Germany is opening in November in Weiterstadt, covering 8,000 square meters and employing 80 people. In addition to the classic sales area for more than 100 sports segments and 85 private labels, there will also be numerous test areas, a sports park and an exhibition ...
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News briefs
Decathlon launches self-checkout lanes in Russia
Decathlon has introduced its first self-checkout lanes in Russia at its Altufyevo store in Moscow and plans to expand the use of the system to other locations. The company has already installed its “Scan & Go” system, which allows customers to scan the items and to pay for them with ...
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News briefs
Decathlon partners with Conad supermarkets in Italy
Decathlon is opening a shop-in-shop at a Conad supermarket in Rivoli, an Italian town near Turin. The 310-square-meter space will sell a selection of Decathlon products with a focus on fitness, running, swimming, trekking, sports nutrition, sports bags and protective sports equipment. Customers will pay for these goods at the ...
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News briefs
Decathlon plans to launch its marketplace in France and other countries
According to reports by sport-guide.com and other media, Decathlon is planning to test the possible launch of a marketplace in France by the end of this year. It would be part of a project that would also be implemented sooner or later in Germany, Spain, Italy, the Netherlands, the U.K. ...
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Infographics & DataRanking - The Largest Sporting Goods Retailers Worldwide
This exclusive chart shows the revenue development of the major global sporting goods retailers in 2019 vs 2018. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Decathlon invests €4 million in Cyclofix
Cyclofix, a French on-site bike repair service, has raised €5 million in an investment round including €4 million coming from Decathlon and €1 million from Via ID, a business accelerator that supports innovative start-ups in the field of new and sustainable mobility. Cyclofix, created by Alexis Zerbib in 2016, is ...
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AnalysisAnalysis: The 10 major European sports retailers online
The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, find out which players are the real winners.
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ArticleE-commerce boosts Decathlon’s sales in the U.K. and elsewhere
A strong development of online retailing has been helping Decathlon to grow in Europe before, during and after the Covid-19 pandemic. A study conducted by SGI Europe on the major sports retailers’ traffic on their websites, which we are going to discuss more in detail shortly, shows that the global ...
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Infographics & DataRanking - The largest e-commerce sports shops in Europe
This exclusive chart shows the largest e-commerce sports shops in Europe ranked by website visitors. Included are sporting goods retailer and e-tailer. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsDecathlon benefits from multi-channel model in Germany
Decathlon Germany will close the 2020 fiscal year with seven new openings and two expansions. They will more than offset the closure of five units including the French company’s first outlet in the country, opened in 1986 in the Kley district of Dortmund, and the small Decathlon Connect store opened ...
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News briefs
Decathlon opens a new retail laboratory and showroom
Decathlon has inaugurated a concept store near its world campus near Lille, called Decathlon DX, that is to act as a showroom and a laboratory for new retail technologies and new ways to engage customers that can be applied to its regular stores. The 800-square-meter store will focus on a ...
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News briefs
Decathlon closes two stores in Russia
Decathlon has decided to close two mega-stores in different parts of Russia in less than a month. On Aug. 20, the French sporting goods retailer announced that it would close a store in Ivanovo. The decision was made against the background of a major slump in revenue due to the ...
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News briefs
Storck Bicycle in ownership reshuffle
Markus Storck, Storck Bicycle’s founder and managing director, has sold 25 percent of his shares to Stefan Lohwasser. Meanwhile, Lohwasser has acquired a 25% share in Storck Bicycle from Decathlon. Storck and Lohwasser are now equal partners in the cycling label, which is celebrating its 25th anniversary this year. The ...
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News briefs
WFSGI proposes task force for digitalization of product labels
In a letter to its members, the World Federation of the Sporting Goods Industry (WFSGI) has announced the creation of a “Digitization of Product Information” task force, co-chaired by Decathlon and VF Corporation and aiming to promote digital labelling and best practices within the sporting goods industry. On the basis ...
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ArticleDecathlon and Kant expand joint operation in Russia
Decathlon continues to capitalize on partnerships with other retailers. While testing the concept of an internet marketplace in Belgium – the company confirms a report on the subject but details are missing - the giant French retailer is expanding its cooperation with Kant, one of the largest Russian sporting goods ...
