All Decathlon articles – Page 7
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Infographics & DataThe largest e-commerce sports shops in Europe - Q1 2021 Update
This exclusive interactive chart shows the largest e-commerce sports shops in Europe ranked by the number of website visitors in Q1 2021, with % changes vs June-August 2020. Included are regular sporting goods retailers and pure e-tailers. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Decathlon signs a leaseback deal for 27 French properties
IREIT Global has entered into a conditional sale agreement for the acquisition, via its wholly-owned subsidiary FIT2, of 27 retail properties in France from Decathlon with a gross lettable area (GLA) of 95,477 square meters. They are mostly located around smaller cities. The total agreed price is of around €110.5 ...
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News briefs
Decathlon introduces inflatable surf board
Olaian, Decathlon’s surfing and bodyboarding brand, is launching a surfboard that can be inflated in only two minutes with a high-pressure pump, the company claims. The surfboard has been developed in France’s Basque coast, where Olaian has its global design center. The new surfboard weighs 5.8kg and can fit into ...
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News briefs
Decathlon introduces a wooden stationary bicycle, for sustainability and design
Decathlon France is launching the Domyos Woodbike, an exercycle built around a frame made from French beech wood. The unconventional stationary bicycle is meant to combine sustainability, technical features and design, as its wooden structure easily blends in with any interior. The solid beech in the Domyos Woodbike comes from ...
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News briefs
Decathlon will sell replicas of the Danone Nations Cup official ball to help clean water charity
Kipsta, Decathlon’s private label brand for team sports products, is releasing the replica of the official ball of the Danone Nations Cup, the world’s biggest football tournament for boys and girls aged 10 to 12. Kipsta is the technical partner of the tournament, which Danone has been organizing since the ...
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Article
Decathlon expands in southern Russia
Decathlon has started building a mega-store in Sochi that will be one of the chain’s biggest ones in Russia when it opens its doors on 5,000 square meters of selling space in 2022. The company is also planning to contract out new suppliers in the region, which hosted the Winter ...
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News briefs
Decathlon is recovering and expanding in the U.K.
This month Decathlon will be opening a two-floor, 35,000-square-foot experiential flagship at the Trinity Leeds mall in the British city of Leeds. The store will make products available for customers to touch, and maintain a repair shop for bicycles, kayaks and tents. According to Fashion Network – which quotes the ...
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News briefs
Decathlon joins the Net Zero Initiative
Decathlon has announced that it is partnering with the Net Zero Initiative, a framework for collective carbon neutrality. The Net Zero Initiative helps organizations describe and organize their climate action. The framework is based on the idea that an organization must act in three complementary ways toward the global objective ...
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News briefs
Decathlon plans to work with more online marketplaces in Russia
Decathlon is set to begin selling sporting goods through several online marketplaces in Russia as part of an expansion of its online sales activities, according to the local Retail news service, which quoted Julia Goroshenya, development director of Decathlon in Russia. Decathlon has already worked successfully with Russia’s second-largest online ...
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ArticleDecathlon sees upside after a 6% drop in 2020
The Covid-19 pandemic weighed heavily on Decathlon’s sales performance in 2020. The parent company of the world’s largest retail banner, Decathlon United, reported today a sales decline of 6 percent in constant currencies to €11.5 billion in 2020, with major variations between countries and e-commerce more than doubling. However, the ...
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News briefs
Decathlon launches its new yoga brand, Kimjaly
Decathlon has announced that its line of products for yoga will be marketed under the new brand name of Kimjaly. The French sporting goods retailer chose that name for its new private brand because the word “kimjaly” means “lotus” in Sanskrit, the original language of yoga, the company explained. The ...
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Article
Decathlon expands in Austria and Germany, will enter Andorra
Decathlon, which is already by far the biggest sports retailer in France and Spain, is reportedly planning to open its first store in Andorra, the small independent enclave between the two countries, after strenuous efforts made since the local legislation relaxed the rules for foreign investment in 2012. It was ...
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News briefs
Decathlon will source bikes from a big new plant in Romania
The cycling boom has led Decathlon, which is a major player in the sector with its private-label lines, to boost its manufacturing capacity in Europe. While expanding the production in France and Portugal, it is working with a partner in Romania, the Sport Mechanical Workshop, on the establishment of a ...
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News briefs
Decathlon participates in EU “green consumption” project
Decathlon is participating in the EU’s Green Consumption Pledge Initiative, a voluntary cooperation with businesses to complement regulatory actions aimed at increasing sustainability in production and consumption. It is the first initiative to be launched in the framework of EU’s New Consumer Agenda, announced in November 2020, which intends to ...
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News briefs
Santini and UCI launch World Championships collection, sold exclusively at Decathlon
Santini and the Union Cycliste Internationale (UCI) are introducing a new collection of clothing and accessories for Decathlon that features the symbolic rainbow bands of the UCI World Championships. The items in this collection will be available exclusively at Decathlon shops in Italy, Switzerland, Belgium and Hungary as well as ...
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News briefs
Decathlon signs merchandising deal with the NBA
Decathon has signed its first partnership with an American sports league, the National Basketball Association (NBA). Through this multi-year merchandising deal, the big French-based sporting goods retailer will become the NBA’s official licensee in Africa, Asia, Europe, the Middle East and Latin America. Decathlon will be developing NBA team and ...
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Article
Updated: Isn’t sports retailing an “essential” category?
The German government is widely expected to announce an extension of its lockdown for retailers of “non-essential” items as well as fitness studios and restaurants through Feb. 14, according to leading German media. The second German lockdown started on Dec. 16 and was supposed to end on Jan. 11, but ...
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News briefs
Decathlon, Lululemon and Puma rank high as good places to work
Decathlon, Lululemon and Puma scored high in Glassdoor’s latest annual Employees’ Choice Awards for the best places to work in certain countries. Lululemon has come in seventh place in Canada and eighth place in the U.S. Decathlon came in sixth place in France and Puma in third place in Germany. ...
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News briefs
Decathlon unveils a post-mastectomy sports bra
Kalenji, Decathlon’s brand for jogging and runnning, has collaborated with France’s Centre Oscar Lambret (Oscar Lambret Center) on the development of the Jogkokoon+, a sports bra specifically designed for women with breast cancer who have undergone mastectomy. Centre Oscar Lambret is the regional center for the fight against cancer of ...
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News briefs
Decathlon France will sell Brooks running products in its stores
Decathlon will be selling Brooks running products in its French stores starting mid-February. According to reports in sport-guide.com, they will be initially available in 25 Decathlon stores, mostly in the Paris/Ile de France region. Brooks products will not be available via Decathlon’s e-commerce site, though. The vertical French-based sports retailer ...
