All E-Commerce & DTC articles – Page 8
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News briefseBay launches a “certified by brand” program
eBay has announced the launch of a new “Certified by Brand” program for brands and buyers located in the US, partnering directly with brands to scale their presence in the secondary market. Through the program, new, certified pre-owned, limited-edition or exclusive-only-on-eBay inventory will be available. The move is designed to ...
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News briefsFanatics and Sky Sports launch retail partnership
Digital retail platform Fanatics and TV broadcaster Sky Sports are launching a retail partnership to open a sports merchandise e-store that will be available in the UK, Ireland, Germany, Austria, Switzerland and Italy. This is a first for both partners, as Sky Sports has not previously had its own store, ...
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News briefseBay UK launches Carbon Academy with ClimatePartner
eBay UK has launched the Carbon Academy, an interactive and self-paced learning program developed in partnership with ClimatePartner. The tool is designed to help sellers engage in climate action while taking advantage of opportunities that arise from environmentally conscious behavior. Through the Carbon Academy, eBay UK sellers can learn ...
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News briefsFabletics selects Salesfloor to provide clienteling and virtual shopping solutions
Salesfloor, a Montréal-based mobile clienteling and virtual selling platform that combines immersive virtual shopping, clienteling and conversational AI, has announced the launch of its solution with California-based activewear brand Fabletics. The Salesfloor solution will enable Fabletics associates to personalize the customer experience both in-store and online by creating cross-channel conversations. ...
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ArticleGoogle tests product search optimization with generative AI
In a test, Google is using next-generation artificial intelligence (AI) to help consumers find products online. The pilot is currently underway in Search Labs, Google’s program where consumers can sign up to test new products and ideas the company is working on. Participants can try out some early-stage experiments and ...
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News briefsNew Oxford Street store for Under Armour
Under Armour is to open a new store on London’s Oxford Street this summer, according to Drapers. The new location comes after the opening of three new stores in England: Two London-based Brand House stores at Westfield Stratford City and Battersea Power Station, as well as a flagship store in ...
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Case StudyHow fostering a community brought success for Alpkit
Alpkit is reaping rewards from its event-based community. We look at how building a community can help generate and retain customers.
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ArticleBrooks Running with 20% sales growth in Q1
After a record 2022, Brooks Running carried the momentum into the first quarter of 2023, reporting 20 percent year-over-year sales growth globally, including a record 32-percent increase in the Europe, Middle East and Africa (EMEA) region. In the first quarter, Brooks saw strong brand demand across all retail channels as ...
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Infographics & DataChinese consumer preferences
McKinsey sees a Chinese market with “robust underlying demand.” But what leads to consumers’ preference for local over international brands?
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News briefsNike to open new 1,200 sqm concept store in the U.K.
Nike will open a new, digitally focused, 1,200-sqm store in Manchester, U.K., in the city’s Arndale shopping center. The two-story store will focus on the Nike Rise concept, which uses digital services to empower athletes to make sport a daily habit, according to RetailGazette.co.uk. Manchester Arndale is one of the ...
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News briefsFrasers Group to introduce loyalty scheme across all brands
Frasers Group, the owner of Sports Direct, is set to launch a new membership program called Frasers Plus in the U.K. market. Speaking at the World Retail Congress in Barcelona on April 26, Frasers Group’s chief executive, Michael Murray, described the solution as the retailer’s version of Amazon Prime. Frasers ...
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ArticleKlarna launches resale function and more to mark 18th anniversary
Payment and shopping service provider Klarna has unveiled a number of new innovations on the occasion of its 18th anniversary. The new products include the new Klarna app and smart shopping features that help consumers find and resell the perfect items. With the Klarna app’s new AI-driven shopping feed, consumers ...
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ArticleCanada Goose with five new executives to drive strategic growth plan
Canada Goose announced five new appointments to its leadership team, all effective immediately, aligned to its recently unveiled five-year strategic growth plan. The Canadian company appointed Matt Blonder as the brand’s first-ever chief digital officer; Juliette Streichenberger as president of CGAG and Europe, the Middle East and Africa (EMEA); Ana ...
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Infographics & DataCanada Goose’s DTC growth plan
Canada Goose’s 5-year goals announced in February aim to increase DTC penetration. We look at a breakdown of the luxury brand’s own figures.
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News briefsZalando to test fashion assistant powered by ChatGPT
European online fashion and lifestyle platform Zalando has announced that it will soon launch a beta version of a fashion assistant powered by ChatGPT across its web and app platforms. The OpenAI technology will allow customers to ask questions using their own words, helping them navigate Zalando’s assortment more intuitively. ...
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News briefsFarfetch hires new CMO
Farfetch, an Internet platform for luxury goods, announced that Nick Tran has joined the company as chief marketing officer. Tran will be based in London and will report to chief marketplace officer, Edward Sabbagh, and will oversee all global marketing functions for Farfetch Marketplaces. Tran brings more than 20 years ...
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ArticleAmazon puts the moves on France
In the Pixar movie of the same name, a Provençal dish called ratatouille serves to save the soul of a crotchety old food critic in France. The stewed vegetables produce an epiphany, hitting the critic like the madeleine hit Proust, and transport him back “in search of lost time” or ...
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ArticleThis is Rentle, the Finnish pioneer in rental platforms now cooperating with Decathlon
Decathlon UK launched its rental service with Rentle in the spring of ’23. We explore the benefits of partnering with a rental platform specialist.
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ArticleFootway sees sales drop in Q1, but grows internationally
Several Swedish media outlets have reported on Footway Group’s first-quarter figures, which show that the Swedish e-commerce group’s sales fell 7.9 percent year-on-year to SEK 215.9 million (€19.08m). Operating profit (Ebitda) for the quarter was SEK -24.5 million (-€2.17m), an improvement from SEK -71.2 million a year earlier. According to ...
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News briefsFor now, chain in Madrid to expand only online
The watchwords for this year at Deportes Halcón are recovery and stability. CMDsport has spoken with its director of finance and marketing, Sandra Benito, according to whom sales for first-quarter 2023 at the four-store chain in Madrid are more or less flat. “The market,” she says, “is not easy.” Suppliers ...
