All Elevate Outdoor Collective articles
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AnalysisGlobal sports equipment market rebounds 1.8% in 2024
The global sports equipment market recovered modestly in 2024.
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News briefsThe sports industry is urging the EU to sustain funding
The EU’s next multiannual budget framework is under pressure from more than 150 organizations across Europe, who are urging it to safeguard sport funding.
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ArticleJosee Larocque, Elevate Outdoor Collective: “Be proud and optimistic about that future!”
Josee Larocque has taken over the reins at Elevate Outdoor Collective in turbulent times - but is firmly convinced that the winter and outdoor sports market will recover.
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AnalysisMarket Analysis: The sports equipment market 2023
Our annual summary compares the 2023 and 2022 global revenue and market-share development of 39 companies and provides a breakdown by sector.
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ArticleElevate Outdoor Collective promotes COO to CEO
EOC promoted Josée Larocque to CEO, marking a leadership shift aimed at driving innovation and global growth initiatives.
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ArticleEOC launches Collective Progress Initiative, aiming to achieve net zero by 2050
With the launch of the Collective Progress Initiative, Elevate Outdoor Collective’s (EOC) global brands – K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates – are working hand-in-hand to eliminate waste and maximize the recyclability and ...
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News briefsNils Hult leaves Madshus
Referring to an internal message of Elevate Outdoor Collective (EOC), the Norwegian industry magazine sportsbransjen.no has reported that Nils Hult is leaving Madshus, the Norwegian brand specializing in cross-country skiing products within EOC, founded in 1906. “The functions that Nils Hult held have been absorbed by the structural changes and ...
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News briefsElevate Outdoor Collective with new distribution in Spain and Norway
As part of the realignment and unification of the distribution structure of Elevate Outdoor Collective (EOC), the group – which includes the brands K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates – has now decided ...
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Infographics & DataSports equipment market 2022: Global revenue and market shares
Our infographic has the 2022 market sales and revenue numbers for 39 big names in Sporting Equipment for those who need the numbers fast.
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AnalysisMarket Analysis: The sports equipment market 2022
Our annual summary compares the 2022 and 2021 global revenue and market-share development of 39 companies and brings you a breakdown via sector.
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News briefsDalbello appoints Global Brand Business Director
Source: Dalbello Giuseppe Bianchini The Asolo, Italy-based company has now reported that the newly created position of Global Brand Business Director, responsible for the strategic direction of Dalbello in an international context, has already been filled by Giuseppe Bianchini since June 1, 2023. The new position is ...
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News briefsVölkl creates role of Global Brand Business Director
Source: Völkl Markus Knipschild, Global Brand Business Director Völkl Already since June 1, 2023, Markus Knipschild has been in charge of the strategic orientation of the traditional German ski brand Völkl as Global Brand Business Director. The newly created position focuses exclusively on the Völkl brand, which ...
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ArticleElevate Outdoor Collective appoints chief operations officer
Source: Elevate Outdoor Collective Josee Larocque Executive appointments continue at Elevate Outdoor Collective (EOC) following the group’s rebranding in 2022. Effective immediately, Josee Larocque is the company’s new chief operations officer, leading global operations from manufacturing to distribution. As a key member of the leadership team, she ...
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News briefsMore new staff at Elevate Outdoor Collective
Source: EOC Susanne von Hoermann After the rebranding of the group and several executive changes in 2022, Elevate Outdoor Collective (EOC) – the owner of K2, Völkl, Marker, Dalbello, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes and other brands – is heading into ...
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News briefsExecutive changes continue at Elevate Outdoor
Elevate Outdoor Collective (EOC) – the owner of K2, Völkl, Marker, Dalbello, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes and other brands – is promoting Dagmar Ruthert to director of sales for the European market. She will be reworking both customer service (to refocus it on ...
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News briefsChanges at Elevate Outdoor Collective’s marketing and sales teams in Europe
Source: Elevate Outdoor Collective Max Anselstetter, director of marketing EOC Europe “In response to the specific demands of the future,” Elevate Outdoor Collective (EOC) is setting the course for the expansion of its marketing team. As such, Max Anselstetter is taking on the role of director of ...
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Infographics & DataLeading sports equipment brands 2021
This exclusive chart and data can be downloaded by our Premium Members.
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News briefsVölkl, Dalbello and Marker realign sales structure in Germany
Source: EOC Volker Brötzenberger Following the changes in the global sales organization of Elevate Outdoor Collective (EOC) – formerly K2-MDV Holdings, which includes the K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubbs Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands – the German subsidiary ...
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News briefsElevate Outdoor Collective hires global creative director
Elevate Outdoor Collective, formerly K2-MDV Holdings, has hired Peter Stolz as global vice president design/creative director. Stolz joins the Seattle-based group after spending the past three years at Converse as global senior creative director for men’s and women’s apparel and accessories and, before that, more than three years as deputy ...
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News briefsK2-MDV renames itself Elevate Outdoor Collective
Seattle-based K2-MDV Holdings, the parent company of all K2 Sports and MDV brands, including K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates, announced that it has rebranded itself Elevate Outdoor Collective, effective immediately. The company ...
