All Football articles – Page 2
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ArticleReusch opens new headquarters near Milan as part of long-term European growth strategy
Reusch inaugurates new €20 million headquarters in Vignate to strengthen logistics and European operations.
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ArticleAdidas unveils Football World Cup ball 2026
Adidas unveils Trionda, the official match ball for the 2026 World Cup, with a multi-city launch in New York, Toronto and Mexico City.
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News briefsNew Balance expands its partnership with Atalanta with stadium naming rights
The brand became Atalanta’s official sponsor and kit creator at the start of the 2025/26 season.
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News briefsItalian football club Como 1907 launches start-up platform with The Players Fund
The initiative will give start-ups a chance to test and scale.
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ArticleIntersport renews partnership with EA Sports FC
Intersport has reinforced its commitment to football with a deal involving EA Sports FC 26, which launches worldwide on Sept. 26.
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News briefsDecathlon Germany pushes teamsport ambitions with Icon League sponsorship
The team Two Stripes United will be outfitted with Kipsta jerseys and footwear.
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C-Suite InterviewIntersport CEO Foley highlights running boom, stresses local approach
Tom Foley says that running is Intersport’s standout category, while outdoor has not yet reached former levels.
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ArticleAmerica’s first Skechers Performance Store opens in Miami
Skechers is picking up speed at its largest factory mall store in the world, an immersive performance experience that opened August 29 at Dolphin Mall in Miami.
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News briefsHummel returns to Italian football after 25 years
After more than two decades, Hummel returns to Italian football through a new partnership with LR Vicenza.
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News briefsUnder Armour signs Ibrahima Konaté
After Rüdiger, Torres and Hakimi, Ibrahima Konaté joins UA’s growing roster of world-class players.
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News briefsNike-branded plane marks Lionesses’ Euro 2025 victory
Nike celebrated the England women’s national football team’s successful title defence with a few powerful marketing moves.
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ArticleWomen’s football is all the rage – here’s why (and how) brands should get on board
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.
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News briefsBVB and Puma extend their partnership
Puma and Bundesliga club Borussia Dortmund have extended their kit partnership with a deal that is set to run until 2034.
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News briefsFútbol Emotion expands in Spain
The chain says it has designed the store to meet the demands of its omnichannel strategy.
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News briefsMacron extends Wrexham partnership
Another football sponsorship deal for the Italian company that has grown its turnover to €223.6 million in 2024.
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News briefsMacron and UEFA extend partnership
UEFA and Macron have signed a multi-year renewal of their partnership.
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News briefsNew Balance opens its second store in Sweden
The brand has opened another store, this time in the Mall of Scandinavia shopping center, north of Stockholm.
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News briefsManchester United's retail sales rise in Q3
Another tough season on the pitches. But economically Man United keeps doing well.
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ArticleMacron signs new partnership deals in football and rugby
The Italian sportswear brand has announced new partnership agreements with Coleraine FC and Gloucester Rugby.
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ArticleGrupo SBF’s adjusted Ebitda slips by 4.9 percent in Q1
The Brazilian group said it was pleased with the performance of its Centauro group in Q1.
