LATEST – Page 219
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Article
Adidas launches its new Parisian platform for start-ups
Adidas has announced the launch of “Platform A,” its new sports accelerator program, located at the Paris-based start-up campus Station F. The company said it is investing €1 million in the development of the initiative. Platform A brings together 13 start-ups that have been selected to work with Adidas on ...
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Article
Adidas and Foot Locker call on consumers to design shoes
Adidas and Foot Locker are collaborating on a go-to-market plan that allows consumers to help create footwear with a local flavor. The plan takes inspiration from three themes: speed, cities and the open-source ideal of the computing world, where the raw code is public, free and open to changes by ...
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Article
Nike puts out a more affordable self-lacing shoe model
Nike has announced the Adapt BB, a low-cut basketball shoe that laces itself and adjusts its fit in accordance with settings entered into a smartphone app, itself called Nike Adapt. Each shoe contains a small motor and a tension-adjusting gear that can tighten or loosen the upper either on command ...
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News briefs
In order to facilitate its acquisition by Anta Sports Products...
In order to facilitate its acquisition by Anta Sports Products and other investors, Amer Sports amended its statutes at a previously planned extraordinary shareholders meeting on Jan. 23. A clause on a shareholder's obligation to redeem shares was removed. Also, the members of the board of directors will no longer ...
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Short stops
As of this January, Amer Sports Spain, the subsidiary of...
As of this January, Amer Sports Spain, the subsidiary of Amer Sports, is the Iberian distributor for the entire catalog of Suunto Dive
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News briefs
Nike has re-opened a store, called Blue Ribbon Sports like...
Nike has re-opened a store, called Blue Ribbon Sports like the original name of the company, to serve as a community space for runners in Santa Monica, California. First opened in 1967 by Nike's first employee, the original Blue Ribbon Sports store served as a hang-out for so-called “oddball athletes.” ...
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Short stops
Columbia will open a flagship store on London's Carnaby Street...
Columbia will open a flagship store on London's Carnaby Street
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News briefs
Nike has launched its first line of yoga apparel, for...
Nike has launched its first line of yoga apparel, for men and women, as part of its Nike Training line. In connection with the launch, it is proposing a series of yoga workouts on the Nike Trainer Club app. It has enlisted the support of a female basketball player, Korahn ...
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News briefs
Marchon and Nike are partnering for the launch of Kevin...
Marchon and Nike are partnering for the launch of Kevin Durant's new KD Eyewear collection. Durant plays for the Golden State Warriors of the National Basketball Association (NBA). Marchon has a long-standing licensing agreement with Nike for the exclusive design, production and worldwide distribution of Nike optical and sunglass collections. ...
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News briefs
Puma and Blends, a California-based retailer of sneakers and apparel,...
Puma and Blends, a California-based retailer of sneakers and apparel, have collaborated on a new edition of the Cell Endura, a Puma sneaker originally sold in the 1990s. The upper is made of mesh and polyurethane-coated leather with metallic silver overlays and a color fade. The midsole has Puma's Cell ...
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News briefs
Puma has unveiled the Clyde Court #Reform basketball shoe, inspired...
Puma has unveiled the Clyde Court #Reform basketball shoe, inspired by the hip-hop artist Meek Mill and the Olympic athlete Tommie Smith, who respectively have been championing criminal justice reform and universal equality. The sneakers are available for pre-sale on Puma's e-commerce website. The full release is scheduled for Feb. ...
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News briefs
The Pentland Group continues to expand the reach of its...
The Pentland Group continues to expand the reach of its iconic Ellesse brand into the lifestyle sector. In contrast with what it did in France, where it stopped an exclusive agreement with the Go Sport retail group and signed a deal with the Lifestyle Company, it has kept Cisalfa Sport ...
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News briefs
Klim, an American supplier of jackets, goggles and other gear...
Klim, an American supplier of jackets, goggles and other gear for snowmobiles, has launched the first snowmobile-specific boot equipped with Michelin soles. Its Havoc GTX Boa boot also features a breathable, anti-microbial OrthoLite insole and 600-gram 3M Thinsulate insulation.
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News briefs
Alpina is introducing ski goggles with QHM technology, designed to...
Alpina is introducing ski goggles with QHM technology, designed to optimize visibility in all kinds of weather thanks to greater contrast enhancement. “QHM” stands for “Quattroflex Hicon Mirror.” The outer lens is equipped with Quattroflex, a reduced polarizing filter in Ruby Red that is said to almost completely eliminate stray ...
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News briefs
Under Armour (UA) has announced a partnership with Virgin Galactic,...
Under Armour (UA) has announced a partnership with Virgin Galactic, part of Sir Richard Branson's Virgin Group, which will see the American sportswear brand serve as Technical Spacewear Partner. Virgin Galactic and its sister companies – The Spaceship Company and Virgin Orbit – are developing and operating a new generation ...
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News briefs
Size?, the UK-based retailer owned by JD Sports Fashion, is...
Size?, the UK-based retailer owned by JD Sports Fashion, is releasing a new exclusive sneaker with Adidas Originals for its Archive capsule: the “Beer” Kegler Super. Paying homage to the brewing traditions of Bavaria, the sneaker is an update of the Kegler Super of 1979, which was designed for Kegeln, ...
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News briefs
The new Converse x JW Anderson Run Star Hike takes...
The new Converse x JW Anderson Run Star Hike takes the classic Chuck Taylor upper, binds it to the cushioned Run Star sole and adds a sawtooth tread in two colors. Hand-drawn typography recalls the historical connections between Converse and JW Anderson. The resulting shoe, which will be launched in ...
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News briefs
Houdini Sportswear is launching the new Power Air Houdi, a...
Houdini Sportswear is launching the new Power Air Houdi, a fleece jacket that is said to shed only a fraction of the fibers that conventional fleece sheds. The product, which will be launched on Jan. 31, is the result of an innovation project in collaboration with Polartec. The fleece jacket ...
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News briefs
Holmenkohl of Germany is launching its new natural series of...
Holmenkohl of Germany is launching its new natural series of ski waxes with organic certification at the Ispo 2019 trade show in Munich on Feb. 3-6. The ski wax is 100 percent biodegradable. Holmenkohl will also be presenting its new Betamix collection of hydro-carbonate ski waxes, developed for ski racing. ...
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News briefs
POC, the Swedish sportswear specialist, has released a new highly...
POC, the Swedish sportswear specialist, has released a new highly ventilated bike helmet, called Ventral Air. The new helmet is largely based on the POC Ventral, launched in March 2018, but features an increased number of vents, to improve the helmet's cooling properties. The 15 frontal ventilation ports and air ...
