LATEST – Page 246
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Short stops
Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Short stops
Two important brands, Columbia and Arc'teryx, are reportedly staying out...
Two important brands, Columbia and Arc'teryx, are reportedly staying out of the new Outdoor Retailer + Snow Show in Denver later this month
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Article
Adidas reorganizes its digital sports operations
Adidas appears to be tossing in the towel on wrist-based fitness devices, following similar moves by Nike and Under Armour. The company's North American office announced a few days ago that it is discontinuing its dedicated Digital Sports business unit, which has been marketing its branded GPS running watches, fitness ...
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Article
Massimo Baratto moves from Oberalp to Under Armour
Massimo Baratto, the 55-year-old Italian brand-building expert who is running Oberalp, is going to leave the South Tirolean company at the end of April to run the European operations of Under Armour, the big American sports brand, replacing the incumbent vice president and European managing director, Chris Bates. He and ...
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VF Corp. launches a new sustainability and CSR strategy
The owner of The North Face, Timberland and other brands has announced its new global sustainability and responsibility strategy, called “Made for Change.” The strategy was announced in conjunction with VF's Sustainability and Responsibility Performance Report, on Dec. 11. The new strategy commits VF Corp. to reduce its global environmental ...
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News briefs
Columbia Sportswear has announced the appointment of Christian Buss as...
Columbia Sportswear has announced the appointment of Christian Buss as director of investor relations, reporting to Jim Swanson, senior vice president and chief financial officer of the group. Buss, who has been involved in equity analysis since 2005, comes from Credit Suisse, where he was director of global apparel research. ...
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News briefs
The Adidas brand took advantage of virtual reality technology to...
The Adidas brand took advantage of virtual reality technology to enable customers to try on boots in a virtual Champions League game between Bayern Munich and Real Madrid. For three days earlier this month, at the renovated Adidas flagship store in Paris, customers wearing VR goggles and sensors on their ...
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News briefs
Adidas has reportedly reached an out-of-court settlement with M Design...
Adidas has reportedly reached an out-of-court settlement with M Design & Manufacturing, one of Forever 21's suppliers, in a trademark case claiming that Forever 21, a Los-Angeles based fast-fashion retailer, had violated trademark law by using Adidas' three-stripe mark. The terms of the settlement were not immediately disclosed. The lawsuit, ...
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News briefs
Rio Ferdinand, a retired English football player, has teamed up...
Rio Ferdinand, a retired English football player, has teamed up with Sports Direct to launch Five, a range of hoodies, tee-shirts, sweat pants and snapbacks with prices starting from £8 (€9-$11). The range is named after the number worn by Ferdinand, who played as center back in the England team ...
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News briefs
Nike has signed up an exclusive supply deal with Zotefoams,...
Nike has signed up an exclusive supply deal with Zotefoams, a U.K.-based specialist in cellular material technology. UNader the terms of the contract, Zotefoams will supply high-performance foam materials exclusively to Nike within the footwear industry. The foams can be formulated to specific customer needs. Zotefoams produces lightweight Azote polyolefin ...
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News briefs
Clim8, an ingredient brand offering a self-regulating thermal function, reached...
Clim8, an ingredient brand offering a self-regulating thermal function, reached consumers for the first time in November in a range launched by K2, the South Korean outdoor brand. Clim8 is the ingredient brand that was launched last year by partners including Florian Miguet, formerly in charge of the Salewa and ...
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News briefs
Sympatex has announced new partnerships in the fields of ski,...
Sympatex has announced new partnerships in the fields of ski, snowboard and freestyle. The new partners for autumn-winter 2018/19 in the use of its 100 percent recyclable and climate-neutral membrane include Chiemsee, Billabong, DC Shoes, Rossignol, Pyrenex, Tierra and Woods. Sympatex said the new partnerships were formed through its “Sympathy ...
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News briefs
Pony has announced a collaboration with Michael Michalsky, a well-known...
Pony has announced a collaboration with Michael Michalsky, a well-known German fashion designers who served many years ago as creative director of Adidas. The fruits of the collaboration will be shown at the Seek trade show during next month's Berlin Fashion Week. The presentation will coincide with the establishment of ...
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News briefs
Eastpak is teaming up for the first time with Maison...
Eastpak is teaming up for the first time with Maison Kitsuné, the French label founded by Gildas Loaëc and Masaya Kuroki, on a capsule collection of travel bags and backpacks. The Maison Kitsuné X Eastpak collection features the iconic “Camo Fox” print of the French-Japanese brand on five Eastpak models. ...
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News briefs
Columbia Sportswear has released three limited-edition, premium jackets inspired by...
Columbia Sportswear has released three limited-edition, premium jackets inspired by the clothing worn by three characters playing in the movie “Star Wars: The Empire Strikes Back.” Called Echo Base like the secret base on their ice plant, Hoth, the collection has been on sale at select retail stores and on ...
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News briefs
Michal Zbierajewski, a former manager of Sanita's production facilities in...
Michal Zbierajewski, a former manager of Sanita's production facilities in Poland, has teamed up with a Danish partner for the launch in Europe of a a new disc-based shoe lacing system, called Uturn. Developed by a Korean sports technology company, ShinKyung, it is said to be more stable, functional and ...
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News briefs
The Hickies shoe lacing system is acquiring a new dimension...
The Hickies shoe lacing system is acquiring a new dimension with the launch of a new series of elastic straps decorated with Swarovski crystals. Intended to fit and adorn any kind of sneakers, they are being made available worldwide in three base colors. Each set of 14 elastic bands, which ...
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Short stops
Puma has launched a disruptive shoe model with a camouflage...
Puma has launched a disruptive shoe model with a camouflage pattern signed by Antoine Griezmann, the 26-year-old French football player who plays for Atletico Madrid and in the French national football team
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News briefs
Fischer Sports says its Skiletics videos have triggered at least...
Fischer Sports says its Skiletics videos have triggered at least three times more clicks than any other campaign aired at the same time. The videos, which are available free of charge on the company's website and through youtube, propose a total body conditioning program for cross-country skiers. It shows a ...
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News briefs
Nike has extended its contract with a leading Brazilian football...
Nike has extended its contract with a leading Brazilian football team, Sport Club Corinthian Paulista, through 2029 with a one-time payment of 25 million Brazilian reais (€6.3m-$7.5m). The current contract, which was originally set to expire in 2025, continues to pay the team R$30 million (€7.6m-$9.1m) per year.
