LATEST – Page 267
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News briefs
Puma has announced a partnership with Big Sean as the...
Puma has announced a partnership with Big Sean as the brand's new creative collaborator and global ambassador. The rapper, who is leaving Adidas, will be working with Puma's design team on an exclusive collection that is scheduled for release in spring 2018. Before that, he will be the face of ...
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News briefs
Dua Lipa, the British song writer and singer, will act...
Dua Lipa, the British song writer and singer, will act as an ambassador for some of Foot Locker Europe's marketing campaigns in the next months. Foot Locker Europe will also be a sponsor of the Lipas Europe Tour starting in April, with concerts planned in Berlin, Milan and London.
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News briefs
Mizuno has signed up as the official sportswear partner of...
Mizuno has signed up as the official sportswear partner of British Rowing for the next four years, until the end of 2020, covering the Olympic and Paralympic Games in Tokyo as well. The deal is said to be a first for the British rowing team, which will get specially adapted ...
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News briefs
Macron is taking the place of Lotto as sponsor of...
Macron is taking the place of Lotto as sponsor of a Spanish football club, RC Deportivo de la Coruña. The deal with this 110-year-old club will last for four years through the 2020-21 playing season. The contract raises to 47 the number of professional clubs sponsored by Macron. The Italian ...
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News briefs
Skechers Performance, a division of Skechers USA, has announced it...
Skechers Performance, a division of Skechers USA, has announced it will be the title sponsor of the Los Angeles Marathon again, after the inaugural title sponsorship in the 2016 edition. The footwear company is celebrating the upcoming event with a global marketing initiative called Road to Los Angeles. In addition, ...
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News briefs
Nike and the International Basketball Federation (FIBA) have announced an...
Nike and the International Basketball Federation (FIBA) have announced an 11-year partnership agreement covering FIBA's men's, women's and youth flagship competitions globally. Under the terms of the agreement, Nike becomes the official partner for product - spanning apparel, footwear and equipment - and marketing at FIBA's biggest competitions. Specifically, the ...
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News briefs
Brand Finance has confirmed Nike as the world's “most valuable”...
Brand Finance has confirmed Nike as the world's “most valuable” brand of apparel based on marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. The London-based consultancy assigned the Swoosh a brand value of $32 billion, 13 percent higher than a year ago.
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News briefs
Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
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Short stops
Skechers has announced a five-year extension of its partnership with...
Skechers has announced a five-year extension of its partnership with Billy Andrade, a U.S. pro golfer who has been part of the Go Golf pro team since Skechers launched its range of performance golf footwear and apparel
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Fila will be the official sponsor of the Dutch Olympic...
Fila will be the official sponsor of the Dutch Olympic team through 2022
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Nike is sponsoring Li Na, the Chinese tennis star, and...
Nike is sponsoring Li Na, the Chinese tennis star, and will put out an exclusive collection under her name for the Chinese market
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Puma has signed a sponsorship deal with Percy Tau, a...
Puma has signed a sponsorship deal with Percy Tau, a 23-year-old South African midfielder who competes in the Mamelodi Sundowns, the 5th-ranked football team in the South African Premier Division
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News briefs
Nike and Adidas have both hit headlines in the last...
Nike and Adidas have both hit headlines in the last weeks with efforts to make shoes that help athletes to run a marathon in less than two hours. Adidas has been working on it with the Sub 2 program, leading to the launch of the Adizero Sub2 shoes used by ...
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Article
Amer Sports is on track despite short-term delays
The Amer Sports group achieved record sales and profits last year despite a weak fourth quarter, caused by lackluster market conditions as well as delays in product launches.The owner of Salomon, Atomic, Wilson and many other brands saw its sales decline by 1 percent to €772.4 million for the last ...
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Article
Columbia has little growth
The late start of the winter led to weaker than anticipated sales for Columbia Sportswear in the fourth quarter but sales were still up by 3 percent to $717.4 million, which was a rise of 2 percent in constant currencies. The U.S. outdoor group's turnover for the full year reached ...
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Short stops
Amer Sports has decided to repurchase up to ten million...
Amer Sports has decided to repurchase up to ten million of its own shares between Feb. 13 and Sept. 7, based on the authorization given by its annual general meeting last March 6
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News briefs
Adidas has promoted Arthur Hoeld to the position of senior...
Adidas has promoted Arthur Hoeld to the position of senior vice president of brand strategy and business development. The manager, who has been with the group since 1998, is getting rewarded for his successful work as general manager of its fast-growing Adidas Originals segment since 2011, first as senior vice ...
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News briefs
Roger Spatz, who has been the president of Eagle Creek...
Roger Spatz, who has been the president of Eagle Creek since 2011, will also serve as president of Reef, another brand of VF Corp. He had already been the chief financial officer of Reef for a brief period during his 12-year tenure at VF.
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News briefs
Adidas has filed a lawsuit against Puma in the federal...
Adidas has filed a lawsuit against Puma in the federal court of Portland, Oregon, charging that the four stripes on the Empower Vigor 1 Camo FG cleated shoe create confusion in the market with its own three-stride trademark. The stripes on Puma's shoe appear as extensions of the lacing system, ...
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News briefs
Nike has unveiled a new underfoot platform as part of...
Nike has unveiled a new underfoot platform as part of the anniversary celebrations for the Air Max 1, the shoe that has introduced visible Nike Air cushioning. The new Nike Air VaporMax unit acts as a stand-alone outsole. Previous Air units had to be insulated by a secondary rubber layer, ...
