LATEST – Page 301
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News briefs
Adidas France is to transfer its French head office to...
Adidas France is to transfer its French head office to Strasbourg toward the end of 2017, in the new business area of Wacken. It will thus leave the village of Landersheim near Saverne, where it was established in 1973. Despite repeated renovations, the office complex was apparently no longer suitable. ...
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News briefs
Columbia Sportswear has appointed Richelle T. Luther as senior vice...
Columbia Sportswear has appointed Richelle T. Luther as senior vice president and chief human resources officer. She has been the company's deputy general counsel since 2008. Columbia has also named David M. Brulé as general manager of the company's wholly owned Canadian subsidiary. A former director of Reebok Canada, he ...
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Article
New sports marketing initiatives by Adidas
Adidas is said to be prepared to pay about one billion euros to renew its sponsorship of the German Football Federation for ten years, after the contract expires at the end of 2018. Company officials decline to comment, but the figure seems to be high, although the national German football ...
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News briefs
Suunto, a subsidiary of Amer Sports, has opened a new...
Suunto, a subsidiary of Amer Sports, has opened a new Mobile Competence Center in Tampere, Finland. The facility, which was inaugurated on Aug. 10, is focused on the development of digital services and native applications for both iOS and Android. Suunto said it decided to start the center because of ...
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News briefs
Adidas hired Egon Zehnder last February to head-hunt a new...
Adidas hired Egon Zehnder last February to head-hunt a new chief executive to take over the place of Herbert Hainer after his present contract expires in March 2017, according to Bloomberg. The 61-year-old Hainer has been running the group since 2001. Bloomberg quoted a couple of institutional shareholders of Adidas ...
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News briefs
Adidas filed a suit against Skechers USA in Portland's district...
Adidas filed a suit against Skechers USA in Portland's district court on Sept. 14, charging that one of its shoe styles is a knock-offs of its Stan Smith model, and that others use its Supernova trademark and its Three-Stripe mark. The two companies have already squared off and reached settlements ...
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News briefs
Italia Independent has signed a four-year contract to develop, produce...
Italia Independent has signed a four-year contract to develop, produce and distribute the Adidas Originals line of eyewear. The news helped the eight-year-old Italian company to gain nine percentage points on the Italian stock exchange. The Adidas Originals eyewear line was previously produced by Silhouette International, a much bigger Austrian ...
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News briefs
Fusalp, the French skiwear company recently acquired by members of...
Fusalp, the French skiwear company recently acquired by members of the Lacoste family, has resurrected its dormant brand of knitted sweaters, Montant, which was worn by members of the French ski team between 1952 and 1970. Made in France with merino wool, the four styles of Montant sweaters will be ...
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News briefs
Poc, the Swedish company owned by Black Diamond, has partnered...
Poc, the Swedish company owned by Black Diamond, has partnered with Light Flex Technology to explore an innovative printed light technology which uses active light to make riders visible, as opposed to the passive reflective technology used on most bike apparel. According to Light Flex, its new printed light technology ...
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News briefs
The Cycling Sports Group (CSG) of Dorel Sports is recalling...
The Cycling Sports Group (CSG) of Dorel Sports is recalling about 23,000 Cannondale mountain bikes sold in the U.S. because their OPI tem/steering tube assemblies can fail, posing a risk of injury from a fall. About 800 additional units were sold in Canada. This recall involves all model years 2011 ...
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News briefs
Reebok has joined forces with Bershka, one of Inditex' retail...
Reebok has joined forces with Bershka, one of Inditex' retail banners, for the design of a fitness footwear model. The exclusive shoe, which is called “City Maps,” comes in tricot fabric and breathable materials, and weighs less than 200 grams. The model is already available at selected Bershka stores and ...
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Short stops
Alpargatas has signed a global, five-year licensing agreement for its...
Alpargatas has signed a global, five-year licensing agreement for its Havaianas brand with the Safilo Group
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Short stops
Bayer MaterialScience is changing its name to Covestro
Bayer MaterialScience is changing its name to Covestro
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News briefs
Just before the World Rugby Cup was under starters' orders...
Just before the World Rugby Cup was under starters' orders in England, Skins announced its partnership with USA Rugby. The Swiss-based brand of compression garments already sponsors the Australian Wallabies and the national teams from the Pacific islands of Samoa and Tonga. Skins will thus have four of the 20 ...
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News briefs
Leki has signed up Ted Ligety, a downhill ski champions...
Leki has signed up Ted Ligety, a downhill ski champions who has claimed 24 victories and 49 podiums in World Cup competitions. A native of Park City, Utah, he won gold medals at the 2006 Olympics in Turin and the 2014 Olympics in Tokyo. Ligety will race with Leki's Trigger ...
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News briefs
Peak Sports, the Chinese athletic footwear brand, has signed Dwight...
Peak Sports, the Chinese athletic footwear brand, has signed Dwight Howard, a basketball player with the Houston Rockets, to an endorsement deal reportedly worth a minimum of $15.7 million. The value could grow to as much as $31.5 million through performance bonuses and other options. The player's previous contract with ...
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News briefs
Precor, part of Amer Sports, and Mad Dogg Athletics, the...
Precor, part of Amer Sports, and Mad Dogg Athletics, the creators of the spinning indoor cycling program and Spinner line of bikes, have announced an exclusive worldwide distribution agreement under which Precor will assume all commercial Spinner bike production for a brand-new range of Spinner indoor cycling equipment. The financial terms ...
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Article
Adidas makes new waves in American team sports
Anxious to improve its low market share in the U.S., Adidas has signed two important basketball sponsorship deals, focusing on individual players, after walking off from a previous marketing contract with the NBA, which is going to be in the hands of Nike from the 2015/16 playing season.The German brand ...
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News briefs
Adidas has completed the purchase of a new warehouse outside...
Adidas has completed the purchase of a new warehouse outside Moscow at a price estimated by local sources at between $70 million and $100 million. Located in a warehousing complex where it has been renting more than 65,000 square meters of space since 2012, the new warehouse is nearly double ...
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News briefs
Adidas is testing different workplace concepts at its headquarters in...
Adidas is testing different workplace concepts at its headquarters in Herzogenaurach in a new office building named “Pitch,” where 300 of its brand management employees were moved at the beginning of the month. The new office space does not embody any finished concept but is the flexible beta version of ...
