LATEST – Page 351
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News briefs
Lionel Messi has joined a very small group of athletes...
Lionel Messi has joined a very small group of athletes who have their own range of Adidas products, including David Beckham and Derrick Rose. The company just launched the Messi range of footwear and apparel, featuring a stylish “M” and a red-and-white color theme. The Argentinian football star will start ...
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News briefs
Rossignol is teaming up with FC Bayern Munich, Germany's leading football...
Rossignol is teaming up with FC Bayern Munich, Germany's leading football club. Starting with the winter 2013-14 season, the French ski brand will offer a junior ski in the red and white design of the club featuring its logo. The Bayern Munich children's ski will be available through regular sporting goods retailers all ...
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News briefs
New Balance has developed a proprietary process to create hyper-customized...
New Balance has developed a proprietary process to create hyper-customized spike plates for runners based on their individual biomechanical data. The plates are made at the company's U.S. facilities through a 3D printing process that makes use of selective laser sintering to convert powder materials into solid cross-sections, layer by ...
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News briefs
In cooperation with the fashion designer Diane von Furstenberg, Roxy...
In cooperation with the fashion designer Diane von Furstenberg, Roxy has developed a limited edition of beachwear for girls under the name “DVF loves Roxy” and the motto “follow your heart and dare.” The new line comprises bikinis, monokinis and boardshorts combining the eye-catching prints of Diane von Furstenberg and ...
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Short stops
New Balance has launched a small line of sportswear co-branded...
New Balance has launched a small line of sportswear co-branded with Heidi Klum, the famous German fashion model, but it is being offered only in New Balance stores in the U.S.
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Allen Edmonds Shoe Corporation is putting out a line of...
Allen Edmonds Shoe Corporation is putting out a line of four signature golf shoes and related products named after Jack Nicklaus, the famous golfer
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News briefs
Décathlon has signed a partnership agreement with a well-known French mountain...
Décathlon has signed a partnership agreement with a well-known French mountain bike champion, Pierre-Geoffroy Plantet, to enhance the image of its B'Twin brand of bicycle products and to provide technical advice for the future development of the top range of mountain bikes. Plantet is going to make a real contribution through ...
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News briefs
Nike has announced that over the next five years, it...
Nike has announced that over the next five years, it will invest $50 million toward encouraging American schoolchildren to be more active, including through Let's Move!, the program spearheaded by First Lady Michelle Obama. Nike made the announcement at an event in Chicago attended by Obama and featuring athletes such ...
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News briefs
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,”...
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,” which is being presented at the Messner Mountain Museum at the Sigmundskron Castle near Bolzano/Bozen, Italy, from March 3 to Nov. 17, 2013. The Italian outdoor company aims at raising public awareness of environmental issues through the impactful images of glaciers melting ...
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News briefs
David Beckham has agreed to become the first global ambassador...
David Beckham has agreed to become the first global ambassador for Chinese football. Under a deal with the Chinese Football Association, the charismatic former captain of the England team will visit China throughout the year to promote the sport domestically and globally, as he did in a way in the ...
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News briefs
Scott Sports is continuing to boost its women's mountain biking...
Scott Sports is continuing to boost its women's mountain biking program with the signing of Lesley Patterson, the two-time Xterra world champion. Starting with an event in the Philippines on March 2, Patterson competes on Scott bikes with Syncros components. The deal comes two months after Scott announced its sponsorship ...
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News briefs
Sugoi Performance Apparel has been chosen as the outfitter of...
Sugoi Performance Apparel has been chosen as the outfitter of participants in Ironman Triathlons in North America and Europe for the next three years. In addition to designing the official performance race apparel for events and the Ironman Executive Challenge for business leaders, Sugoi, a division of Dorel Industries, will ...
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News briefs
Skechers' Performance Division was named Sports Footwear Brand of the...
Skechers' Performance Division was named Sports Footwear Brand of the Year at the Footwear Industry Awards during the Moda Footwear show in Birmingham last month. Skechers Performance is the official footwear sponsor of both the London and Blenheim triathlons and the headline sponsor of the Milton Keynes Marathon.
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News briefs
Rudy Project will be the title sponsor of the first...
Rudy Project will be the title sponsor of the first Relay Marathon, which will take place next July 21 at Volpago del Montello, in Northern Italy, as part of the Marathon World Championships for mountain biking, which has been renamed “Le Terre Rosse” (red earth). One hundred teams are expected ...
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News briefs
Michael Jamieson has signed a deal to become an ambassador...
Michael Jamieson has signed a deal to become an ambassador of Speedo. As part of the agreement, the British Olympic swimmer will promote the brand in his hometown of Glasgow in the build-up to the 2014 Commonwealth Games.
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News briefs
Teva is launching a massive global marketing campaign called “Unfollow”...
Teva is launching a massive global marketing campaign called “Unfollow” to promote its new TevaSphere footwear, outdoor cross-trainers that use a pod-arch system and a spherical heel that is the first of its kind. The campaign, which was launched on March 4, promotes the shoe's uniqueness by encouraging consumers to ...
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Airwalk has signed on Grander Larsen, a 22-year-old surfer born...
Airwalk has signed on Grander Larsen, a 22-year-old surfer born in Maui, to its pro team of sponsored athletes
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Skins is sponsoring a professional triathlete, Leanda Cave
Skins is sponsoring a professional triathlete, Leanda Cave
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Lotto Sport Italia has extended until 2017 its sponsorship...
Lotto Sport Italia has extended until 2017 its sponsorship deal with a Spanish football team, El Deportivo de La Coruña
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Article
Amazon is eyed by German antitrust authorities
The Bundeskartellamt, the German antitrust authority, has opened an investigation into amazon.de's business practices in regard to retailers that sell products through Amazon's online platform. The general terms of the marketplace require that participating retailers will not offer their products any cheaper on other online platforms or in the retailers' ...
