LATEST – Page 397
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Innovaski has added licenses for Kitty Teen, Spiderman, Ben 10...
Innovaski has added licenses for Kitty Teen, Spiderman, Ben 10 and Chupa Chups to its successful license for Hello Kitty skis
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The British retail chain Marks & Spencer is coming out...
The British retail chain Marks & Spencer is coming out with a golfwear collection designed by, and branded with the name of, the pro player Ernie Els; prices will hover around £30 (€35.30-$48.80)
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News briefs
Kappa's German licensee introduced a new marketing campaign in cooperation...
Kappa's German licensee introduced a new marketing campaign in cooperation with Ferrero in Germany. The campaign is called 'Sports meets Style' and is aired on the main German TV channels. It is also running in magazines and on the Kappa and Ferrero homepages. Consumers buying selected Ferrero products can collect ...
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Chiemsee, which shares the same ownership as Kappa Germany, is...
Chiemsee, which shares the same ownership as Kappa Germany, is relaunching the German action sports brand, capitalizing on its heritage. Shown at the last Ispo, its new ‘Originals' collection is meant to emphasize the roots of the brand in the boardsports sector. A new marketing campaign will be launch in ...
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Shimano won a Gold Award for its ACCU3D R windbreaker...
Shimano won a Gold Award for its ACCU3D R windbreaker at the iF Product Design Awards held Tuesday. Fifty companies were selected for the prestigious Gold Award, out of 2,756 projects submitted for consideration. Shimano's windbreaker weighs 63 grams and can be stored compact for easy transport in your pocket. ...
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News briefs
McDavid, the maker of protective equipment for athletes among others,...
McDavid, the maker of protective equipment for athletes among others, is starting up a twice-yearly newsletter discussing the resources available for sports participants at any level to stay safe. It will be targeted at athletic trainers, coaches, physical therapists, sports medicine clinics and professionals. The first newsletter is already out, ...
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The actress Eva Mendez is the new brand ambassador for...
The actress Eva Mendez is the new brand ambassador for Reebok's EasyTone line
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The international women's cycling team Hitex Products UCK, based in...
The international women's cycling team Hitex Products UCK, based in Norway, has signed a two-year deal to wear the high-tech clothing of Craft, the Swedish brand; the cyclists will also give feedback for further improvements
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Under Armour has confirmed the signing of Cam Newton as...
Under Armour has confirmed the signing of Cam Newton as an endorser
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The board of directors of Amer Sports has announced that...
The board of directors of Amer Sports has announced that the company will begin a share repurchasing program as a way to implement share-based incentive plans for key personnel in 2011 and 2012. The process will start on Feb. 23 and the final date will be Sept. 9, at the ...
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News briefs
Head showed its new AdaptEdge ski boot at Ispo. It...
Head showed its new AdaptEdge ski boot at Ispo. It is described as the first ski boot whose last can be changed just by turning a screw. It uses Head's Adaptive Fit Technology, which is based on a newly designed shell with a compression zone that goes under the forefoot. ...
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More sporting goods companies are partnering with Sympatex, the German...
More sporting goods companies are partnering with Sympatex, the German provider of functional textiles. For winter 2011-12, Belowzero, Bench, Four Elements, Rusty and Sportalm will use Sympatex materials in their ski and snowboard collections. They showed off some of the new products at Ispo this month. Sympatex' name is also ...
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News briefs
Adidas is reportedly setting special conditions, including a long duration,...
Adidas is reportedly setting special conditions, including a long duration, for a new contract with the Real Madrid football team that will replace the present one, set to expire in June 2012. According to reports, the Spanish team is asking for an annual fee of €50 million, which would make ...
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News briefs
Under Armour is replacing Reebok as the official supplier of...
Under Armour is replacing Reebok as the official supplier of performance footwear to Major League Baseball in the U.S. The rapidly growing U.S. brand is also said to be ready to pay more than $1 million a year to be endorsed by Cam Newton, a quarterback with the American Auburn ...
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Chris Stephenson, a former player for the England rugby team,...
Chris Stephenson, a former player for the England rugby team, is a new brand ambassador for Canterbury of New Zealand
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The Manchester United football club appears set to break the...
The Manchester United football club appears set to break the £100 million barrier for its annual commercial revenues
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Errea is the new official sponsor of the Spanish Volleyball...
Errea is the new official sponsor of the Spanish Volleyball Federation
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Erima has contracted a new brand ambassador, Sebastian Preiss; the...
Erima has contracted a new brand ambassador, Sebastian Preiss; the handball player who has been team captain of TBV Lemgo, also sponsored by the German firm
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Ian Alldredge, a 22-year-old Californian strapless kite surfer, has joined...
Ian Alldredge, a 22-year-old Californian strapless kite surfer, has joined Oxbow's team of endorsers
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Article
Amer Sports confirms its recovery
With favorable weather triggering buoyant re-orders, brisk sales of outdoor footwear and apparel in Europe continued to drive the recovery of Finland's Amer Sports group in the fourth quarter of last year. The expansion of the company's balls sports and fitness units remained weaker, but the group was in leaner ...
