All Marketing articles – Page 18
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News briefsFormer Levi’s president Jennifer Sey launches XX-XY Athletics
Jennifer Sey, the former Levi’s Global Brand President, is launching her own direct-to-consumer athletic apparel brand, XX-XY Athletics. The new brand is meant to offer premium casual athletic clothing while also focusing on a message that recommends “being brave, telling the truth, and protecting women’s sports.” No athletic or fitness ...
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News briefsNike teams up with Fortnite for Air Max Day celebration
Nike and the video game Fortnite have teamed up once again, unveiling their latest collaboration as part of the “Air Max Day” festivities. Tuesday night marked the debut of the Airphoria Vol. 2 map within the gaming universe, showcasing Nike’s Dynamic Air technology featured in the new Nike Air Max ...
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ArticleDFB’s strategic shift: Adidas to Nike, redefining football apparel’s future
Explore the impact of the DFB’s strategic move to change the supplier and the reactions it sparked.
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News briefsOn sets sail: Partnering with Alinghi Red Bull Racing
Introducing Cloudregatta, engineered for the open sea.
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News briefsPuma unveils Jamaican Olympic kits
Puma has unveiled the Jamaican Olympic Association kits at the ISSA Boys & Girls Championships in Kingston, Jamaica. “In their truest form, these kits are an expression of speed. Speed has always been Puma’s vantage point. It is what enables us to see the game differently, challenge convention, and create ...
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News briefsMacron announces multiyear deal with CONCACAF
Italian sportswear and teamwear brand Macron has announced a new agreement with CONCACAF, the football governing body in North America, Central America and the Caribbean. All match officials in CONCACAF club and international competitions will be wearing Macron sportswear for the next six seasons. CONCACAF, one of FIFA’s six ...
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News briefsBaked teams up with Go Sport for international brand campaign
Baked and Go Sport have joined forces to unveil a brand campaign spanning Go Sport’s primary global markets. The collaboration aims to harness their collective strengths in fostering a “go further” mindset among consumers. The campaign champions the pivotal role of sports in the daily routines of modern athletes and ...
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News briefsKappa sponsors platform for women’s football
The sports-apparel brand Kappa, we learn from Diffusion Sport, has become the technical sponsor of WomanGoal, which describes itself as the “first international platform created to promote women’s soccer” and as specializing in “talent recruitment, training, asset creation and business building for women’s soccer at a global level.” WomanGoal seeks ...
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ArticleDecathlon rebrands to 'ignite global passion for sport'
Source: Decathlon Decathlon’s new brand ID Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide. The multi-specialist sports brand introduced its “Orbit” logo alongside the mantra, “Move People Through the Wonders of Sport,” signaling a fresh ...
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News briefsSpanish pádel brand to give factory tours
StarVie is opening its factory to public tours, according to TradeSport. The factory is located in Azuqueca de Henares, Spain, and purported to be the largest of its kind in Europe. Visitors will be able to see the full production line, from design to finished product, and then test racquets ...
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ArticleDPS skis come with ‘Will and Testament’ warranty
Salt Lake City, Utah-based ski maker DPS is so confident its skis provide a legacy that they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder, a ...
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News briefsUmbro celebrates centenary with new collection and campaign
British sports brand Umbro has launched a new campaign that celebrates the brand’s origins in Manchester, as well as a Centenary Collection for spring/summer 2024. The collection, which takes inspiration from the brand’s design history and multi-sports roots, combines heritage elements with trend-led graphics and silhouettes. Special emphasis is given ...
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News briefsCastore and Red Bull Racing seal partnership extension
Castore, a UK sportswear brand, has inked a lucrative long-term extension deal with Formula 1 giants Red Bull Racing, valued at over $200 million. This agreement, the largest-ever for a sportswear brand in motorsport, solidifies their partnership, which was originally established in September 2022. Under the deal, Castore will provide ...
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News briefsThe Paris 2024 Paralympics will benefit from record media coverage
The Paris 2024 Paralympic Games are set to be the most broadcast covered in history. Paris 2024 and the International Paralympic Committee (IPC) have confirmed that media rights holders in more than 160 countries and territories have committed to broadcasting the Paris 2024 Paralympic Games, which will start on Aug. ...
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News briefsBundesliga club RB Leipzig moves from Nike to Puma
The German Bundesliga football club RB Leipzig is changing its kit supplier. The existing contract with US sporting goods supplier Nike, which has been in place since 2014, expires in 2024. From the 2024/25 season, German company Puma will kit out all of RB Leipzig’s men’s, women’s and youth teams. ...
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News briefsDecathlon partners with the Madrid Padel Federation
Decathlon has announced a partnership with the Madrid Padel Federation (FMP) to promote the sport. The new agreement offers those who have never been registered the possibility to enroll free of charge in the federation, at the national level, for 2024. The two entities will also jointly organize a series ...
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News briefsMaui Jim and Red Bull sign 3-year partnership for action sports events
Maui Jim has announced that it has signed a three-year partnership with Red Bull for the “co-creation” of a series of action sports events. The Red Bull-branded events, focused on skateboarding and watersports, include Boarding Pass and Terminal Takeover (skate, New Orleans), Magnitude (surf, Hawaii), Cope‘n’waken (wakeboard, Copenhagen, Denmark), King ...
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News briefsNBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
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News briefsPuma partners with F1 Academy
Puma has unveiled a new partnership with F1 Academy, a female-only racing championship, which will start its second season in early March. Under the terms of the agreement, Puma becomes a key race gear supplier to six F1 Academy drivers. The brand is also making a statement with “one exceptional ...
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News briefsPepsi and Shaq Unveil Unique ’Sneak’er Collaboration
In a nostalgic reunion, Pepsi and basketball icon Shaquille O’Neal have joined forces with Reebok to unveil the Pepsi ‘Sneak’er. Crafted from an original pair of Reebok Pump Shaq Attaqs, the sneakers feature a mini can of Pepsi embedded in the sole. Shaq debuted the custom kicks during All-Star weekend, ...
