All articles by Mattias Björklund – Page 17
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News briefsHoka opens up a pop-up in East London
Hoka, the Deckers running brand, opens up a convenience pop-up store with all running essentials in East London.
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News briefsSkechers opens up first ever 7.500 performance store together with tech company
Skechers is revolutionizing its retail experience with its first Skechers Performance store, an immersive destination with half-courts where consumers can try out the latest innovative products from The Comfort Technology Company.
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ArticleAfter strong fiscal Q3, Deckers Brands raise full-year guidance
Ugg and especially Hoka posted significant increases in sales.
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ArticleIntersport Sweden becomes shareholder in one of Sweden’s largest bicycle chains
Intersport Sweden has acquired 12 percent of Outdoorgruppen Sverige AB, which operates Tvåhjulsmästarna, one of Sweden’s largest bicycle chains. With this Intersport Sweden will now also purchase bicycles and related products through Outdoorgruppen, which has 52 stores selling bicycles and bicycle parts in Sweden.
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ArticleAsics President in interview: ‘Our sales will lift 50% to $6.4bn by 2030’
As Asics makes a final push toward its aim of leading the Japanese, US and European running-shoe markets this year, President Mitsuyuki Tominaga is looking further ahead to lift sales by 50 percent from last year to over 1 trillion yen ($6.4bn) by 2030.
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ArticleSports sales in Sweden declined 2.9% in total 2024
The Sports Index shows that sports retail sales fell by 2.9 percent in the fourth quarter and the full year of 2024, for a third consecutive year of decline. However, racquet sales were a bright spot, boosted by Stiga and Truls Möregårdh, with sales growing 86.1 percent.
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News briefsDecathlon in partnership with Antoine Griezmann – switches from Puma to Kipsta
Kipsta, Decathlon’s own brand, continues to sign football deals. World champion Antoine Griezmann has now officially signed with Decathlon to wear Kipsta boots.
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ArticleAdidas to streamline business, cut HQ positions
Just after Adidas reported better-than-forecast preliminary results for Q4 that included 19 percent sales growth, the company confirmed that there will be layoffs at the company’s headquarters.
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News briefsPickleball company opens up 10 new locations
On January 25th in Nashville, TN, Pickleball Kingdom announced the grand opening of its newest franchise location. Ten more is to come.
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ArticleAuthentic has chosen Reebok golf apparel’s manufacturer
Authentic Brands Group (Authentic) partners with Sports Casuals International (SCI) to expand Reebok’s presence in the golf apparel category.
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ArticlePuma recognized as Top Employer for sixth time
The Top Employers Institute has once again named Puma a “Top Employer”. In the survey Puma has received recognition from employees in all regions and from its 50 subsidiaries. SGI Europe wanted to know why Puma is so successful in this.
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ArticleJ.Lindeberg partners with ambassador with 1.9m followers
Swedish sports and fashion brand J.Lindeberg tries out a new strategy to draw attention to their brand with the signing of their first two Lifestyle Brand Ambassadors in the golf business.
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News briefsAsics signs top trail runner
ASICS has added Tom Evans, one of the world’s top trail runners, to its growing roster of elite athletes.
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News briefsMoncler has hired a new International Chief Brand Officer
Moncler has named Fashion Communications and Marketing Executive Rod Manley as International Chief Brand Officer effective January 20.
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ArticleTobias Gröber leaves ISPO and Messe München after 28 years
After almost 30 years with Messe München, developing trade shows like ISPO, OutDoor and ISPO China, sports business profile Tobias “Tobi” Gröber leaves ISPO and Messe München – for another trade show.
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ArticleRetailer Sneakersnstuff – from €100m in turnover to bankruptcy
Sneakersnstuff, or SNS, is no more. The sneaker company that grew from a single shop in Stockholm in 1999 to a global brand with stores in New York, London and Tokyo and a turnover of €100m, has filed for bankruptcy. But maybe it’s not yet over, if one of the founder’s gets what he wants.
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News briefsAmer sports hires a new Senior Vice President
Päivi Antola has been appointed Senior Vice President of Group Communications at Amer Sports and member of their Global Leadership Team.
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News briefsXXL has a new Senior Vice President
Espen Marthinsen is XXL’s newest hire and begins as SVP Supply Chain Management & Development in February.
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ArticleAdidas to replace Puma in new track and field partnership
Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.
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News briefsSTIGA Sports partners with top padel player
From the end of 2025 and for at least three years, Swedish Douglas Rutgersson will swing with the Cybershape padel racquet of STIGA.
