All articles by Mattias Björklund – Page 18
-
News briefsPlanet Fitness strengthen its leadership team
Planet Fitness has announced that it has appointed two new key persons; one Chief Development Officer and a Chief Marketing Officer.
-
News briefsBrav has a new CEO
A Swedish former H&M employee takes the helm at Norweigan brand Swix.
-
News briefsWhat Puma King looks like in the eyes of Rihanna
Superstar continues her Puma collab with an intense blue football-inspired boot designed for sizzling moves on the world’s red carpets.
-
ArticleJD Sports warns on profit again as rivals discount stock
JD Sports has issued its second profit warning in two months, citing heavy discounting among market rivals.
-
ArticleE-com giant makes a big AI investment and 10% of staff has to leave
AI and new tech are set to replace over 100 employees at fashion online retailer Boozt when the company aims to reach €1.5bn in turnover.
-
News briefsMatt Maddox is new president of Authentic Brands Group
Authentic Brands Group has appointed former Wynn Resorts CEO Matt Maddox as president of the company.
-
News briefsSporty Outdoor partners with Revo for Nordic expansion
The US-based eyewear brand has partnered with a Nordic distributor to expand its regional reach.
-
ArticleArmada’s first ever ski boot is out
The freeski brand of Amer Sports makes a major investment to manufacture a new, high-quality ski boot in five versions.
-
ArticleDesport is on the fast track to complete the last Decathlon project in Russia
Desport, a successor of Decathlon in Russia, plans to launch its largest store in Khimky, the Moscow Oblast, by the summer of 2025, the company has recently revealed.
-
News briefsXXL starts its own women’s fitness brand
In-house brands are often the most lucrative products for retail chains. Now XXL has expanded its portfolio with Bounce, a women’s fitness brand.
-
News briefsPirelli and Australian Open sign partnership
Pirelli is the new tire partner of the Australian Open.
-
News briefsAccell Group has a new CEO
A new CEO, from Sweden, is replacing Tjeerd Jegen at Accell Group on April 1.
-
News briefsSalomon continues with Trail legend
Salomon has renewed its relationship with ultra marathon legend Courtney Dauwalter.
-
ArticleAddias has signed with a 33-year-old tennis pro
It’s never too late to get a sponsorship deal. That shows Adidas’ latest tennis signing just before the start of the Australian Open.
-
C-Suite InterviewAfter the Olympic fameness of Cybershape – racquet expert Stiga goes west
One sports product stood out at the Paris Olympics despite its modest size. The octagonal racquet Cybershape put the 80-year-old Swedish family business STIGA Sports back on the world map. Now, the venerable company is looking to capitalize on its success and break into the lucrative US racquet market. In three years, the goal is to triple sales of STIGA Sports products in the US. In addition, an upcoming IPO is looming for the venerable family business.
-
ArticleBlue Tomato has opened its 90th store
Stockholm is the latest city to welcome the Austrian tomato since Blue Tomato recently opened its latest store in Mood’s hip, central galleria.
-
News briefsAnta Sports updates its results for Q4 and FY24
Fila brand sales recorded a high-single-digit sales gain in Q4 and a mid-single-digit sales improvement for the full year.
-
ArticleBurton hires two new female executives to drive growth
Vermont-based and legendary snowboard company Burton has added two new members to their management.
-
ArticleCastore partners with its third F1 team
Formula One spotlight on: Just after Adidas entered the racewear business, Castore announced its third partnership deal, this time with a French team.
-
