All articles by Mattias Björklund – Page 20
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News briefsIntersport official partner of Men’s World Championship 2025 in handball
After the deal with EA, Intersport International signs a partnership with one of the biggest indoor ball sports.
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News briefsSteve Evers steps down as CEO of Intersport International
After nine years on the board and five as its CEO, Steve Evers leaves Intersport by Christmas 2024.
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ArticleDb CEO after LVHM’s investment – ‘We’re harnessing the tremendous demand from the US’
Db, backed by LVMH, aims to redefine premium travel gear for creatives worldwide. SGI Europe spoke with CEO Richard Collier about how this partnership could be a success for both.
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News briefsNike and NFL extend sponsorship deal through 2038
Nike has been busy signing teams and athletes since the new CEO Elliot Hill started in October. The latest signing is with the NFL.
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News briefsAdidas headquarters raided by German law enforcement
After a years-long tax investigation, German law enforcement has executed a search operation at Adidas headquarters in Herzogenaurach, Germany.
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ArticleZalando is snapping up About You
German online retailer Zalando has said it will acquire fashion group About You in a deal valued at €1.1 billion.
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News briefsWilson has opened a tennis store in Dallas
Tennis, anyone? Amer Sports brand Wilson has opened a flagship store at the North Park Center in Dallas, Texas.
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News briefsSalomon has opened in Milan
Right now, Salomon is opening a lot of their own stores. Fashion and shopping city Milan is the newest location for the company.
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News briefsCastore hires ex-Fanatics manager as new Chief Commercial Officer
Castore has appointed Danny Downs as its new Chief Commercial Officer, formerly General Manager of Fanatics International.
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ArticleISPO Munich 2024 – a wrap-up
With many exhibitors and visitors turning their backs on trade fairs, we wondered: What role would Europe’s most important sports industry trade fair play in its 2024 edition? This is SGI Europe´s contributors wrap-up of ISPO Munich 2024.
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News briefsFrasers Group signals intention to buy XXL
Frasers Group, which owns 25.8 percent of XXL, has announced its intention to voluntarily offer all outstanding shares of XXL ASA.
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ArticleDb bags investment from LVMH Luxury Ventures Fund
Backed by the minority investment fund sponsored by LVMH, Db aims to redefine premium travel gear for creatives around the globe.
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News briefsHelly Hansen and The Ocean Race extend partnership
The Norwegian manufacturer and retailer has renewed a long-standing partnership.
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News briefsSwedish Alpine Ski Team partners with Shred
Ski Team Sweden Alpine has started a new collaboration with alpine and snowboarding hardware manufacturer Shred.
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News briefsFrasers Group cancels XXL’s plan, forcing it to set up new company to solve crisis
At the recent extraordinary general meeting, the UK-based Frasers Group stopped an attempt to raise NOK 600 million (€60m) to stop an acute liquidity crisis.
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News briefsOn Running has opened its London office
The newly opened London office of On wants to give the employees inspiration from its design.
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News briefsMessi´s new mate mate
Mate is the national drink in Argentina. The thermos company Stanley has now done the ultimate mate-thermos-deal together with the ultimate mate-drinker.
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News briefsFootway Group changes company´s name
Footway Group has decide to change the name of the company to Ecom Teams Sweden AB
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News briefsPortugal leaves Nike for Puma in new kit deal
Puma takes over Portugal’s victorious football team when Nike’s deal expires.
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News briefsIntersport France and Fédération Française de Football extends partnership
Intersport France will extend its partnership with the French Football Federation until 2027, becoming the official supplier of the French Cup.
